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We last covered social media trends in Brazil almost 9 months ago—and not surprisingly, many new trends have replaced the old trends. A study from the Federacao do Comercio de Bens, Servicos e Turismo do Estado de Sao Paulo (Sao Paulo State Goods, Services and Tourism Business Federation or Fecomercio) showed that of 48% of social media users in Sao Paulo said their purchase decisions were influenced by social media. In addition, an IBOPE survey of 8,561 Brazilian Internet users showed that social media influenced the purchase decisions of 25% of them.
Another 2012 survey of 400 Brazilians between 17 and 50 done by market research firm Animux showed that 46% read ads on social media and 33% click on them.
Finally, a similar influence was detected in a smaller survey of 131 Brazilian Internet users by Carolina Terra, a social media researcher based in Sao Paulo. A survey done by H-Midia and M.Sense showed that 76% of the Brazilians surveyed prefer brands that interact with social media users.
A study from Ericcson Consumer Lab of 100,000 people in more than 40 countries showed that 73% of the Brazilians report being on social media while watching TV—25% more than in 2011. IBOPE Nielsen had significantly different results with a survey of thousands of Brazilian homes in 13 metropolitan areas in February 2012. In a survey of 2,500 executives in finance and human resources done by Robert Half, a recruiting firm, 44% of the Brazilians said that negative things found on social media were enough to disqualify candidates during the employee selection process. The good news for Orkut is that as of October 2012, comScore numbers showed it to be the #2 social media site in Brazil, behind Facebook. In October 2012 the professional networking site was reaching more than 10 million people in Brazil. To find out more about how to reach Brazilians with an effective campaign via social media or any other form of media, please contact us. About the authorUSMC IS AN ADVERTISING TECHNOLOGY COMPANY WHICH OFFERS AUTOMATED, SCALABLE AND RELEVANT DATA-DRIVEN PLANNING AND EXECUTION OF MEDIA MARKETING CAMPAIGNS.
Ignacio Roizman, Chief Operations Officer for US Media Consulting, speaking about programmatic buying at Red Innova in Buenos Aires on June 27, 2013. Take a breath and know that it can be embraced and used in your marketing in small, slow steps!
For sheer mass and constant engagement and interaction, there is Facebook, Twitter, LinkedIn, YouTube, Pinterest and others.
People rely more and more on their computers and even more on their mobile devices to search for information and make their purchasing decisions.
InSight Marketing Solutions is a full-service marketing company, providing consulting services from planning to completion.
Social Media is a a way of meaningfully interacting with people who are actively interested in, buying, writing, blogging and sharing information about products like yours.
Here we have given some examples of companies and communities using the most common social media sites. Pinterest– While many use Pinterest simply for personal reasons (new recipes, craft ideas, home decorating) I have been convinced of its use in business. We have touched on only a small example of social media, a few of the more recognizable names.  There are numerous sites and strategies for your business. A new study from the Pew Research Center and Docstoc shed some light on just who uses social and on what platforms. In terms of racial and ethnic groups online, Hispanics lead the pack at 72% engagement, with African-Americans trailing at 68%, who are ahead of Caucasians at 65%.
What follow are some of the most significant social media shifts that may affect your 2013 campaigns.


This survey also revealed that 25% of paulistanos surveyed use social networks to shop and another 18% are inclined towards trying them. Interestingly, social media had more influence on the purchase decisions of cariocas, Brazilians from Rio de Janeiro; they influenced the purchase decisions of 33% of the Brazilian internautas from this city. More than half (55%) reported going to LinkedIn company pages, 45% said they read LinkedIn ads and 26% click on them.
Of these internautas, 91% say they search for products online before buying and 68% are influenced by what they read on Facebook, Twitter or in blogs. Interestingly, 66% of Brazilian women report combining social media in TV, compared to 58% of Brazilian men.
With this study, 43% of Brazilians said they watched TV and went online at the same time, with 29% posting comments on social media while watching. One of the big concerns of these executives is finding out that a candidate’s profile on these media is quite different than his or her resume. The bad news is that 36 million Brazilians visited Orkut in October 2011—and 14.9 million visited it in October 2012.
The question-answer site, based in Latvia, wasn’t even listed in October 2011 by comScore as one of the social sites with Brazilian traffic.
Unlike your company’s website that has a secure way to get into the “back end” and make changes, a social media site allows users to take some control. It’s important to know about these sites, monitor the reviews and respond when you can identify the person.
This includes strategic marketing plans, social media and website integration, search engine optimization SEO, Blogs, email marketing, branding, customer retention and referral, advertising, promotional items, events, public relations, community outreach and fundraising. With over 26 years of marketing and sales experience, InSight Marketing Solutions provides marketing consulting services, including strategic marketing plans, social media and website integration, SEO, Blogs, email marketing, branding, customer retention and referral, advertising, promotional items, events, public relations and fundraising.
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Well, everyone!  Ok, maybe not everyone, but you will definitely find a large senior housing contingency on Twitter. On the business side they post articles from local media and photos of the ground breaking of their new community.
In fact, we once heard a company doing a webinar on social media say if they have a prospective employee NOT on LinkedIn, they would not even consider them for the job. I have “pinned” many infographics on social media and articles about blogging, content and marketing. They have posted great recipes targeted at the nutrition needs of seniors.  They have pinned fashion and style ideas for seniors, senior health tips and senior resources. Call Roy for an initial evaluation of your social media strategy.  Then we can help you improve or develop your social media marketing plan. Some of the findings seem in line with what you would probably guess, but others were surprising.
And in a strange twist, despite being somewhat economically disadvantaged, 72% of adults with annual household incomes below $30,000 use social networks, more than those with higher wages. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe. Also, 25% of the Brazilians report going on social media to engage in real-time commenting about TV shows. In addition, 46% of the Brazilians reported that they always use LinkedIn to verify the accuracy of references on candidates’ resumes, while another 43% only do this with job candidates they have already interviewed.


That’s a dropoff of 58%, while Facebook grew by 30% in Brazil between October 2011 and October 2012.
Yet in a year Ask.fm has exploded in Brazil, with nearly 8 million unique visitors in October 2012. It is a great marketing tool for keeping your “brand” in front of existing Customers, for retention, and being in front of potential new Customers. Because that’s where the customers of all ages are spending their time and getting their information. InSight Marketing Solutions works with businesses of all sizes nationally, regionally and in the Hampton Roads cities of Virginia Beach, Chesapeake, Norfolk, Portsmouth, Suffolk, Newport News and Hampton.
While you’re running your business, InSight Marketing Solutions will help market your business. Leave your social media to us, we will make sure you are not missing out on business opportunities that are live and responding to you, leaving you to focus on the things you are needed for. From local communities (Trinity Terrace, Fort Worth, TX, Henry Ford Village, Dearborn, MI) to large Corporations (Emeritus, Capital Senior Living) to industry associations (Assisted Living Federation of America (ALFA)) as well as associated senior housing vendors (Perkins Eastman – Architecture, Technomic – Foodservice Specialists ). Companies such as Holiday Retirement and Atria Senior Living have job listing on their LinkedIn profiles. A distant second was LinkedIn with 20%, with Twitter coming in third at 16%, and Tumblr falling dead last at 6%. Here at MDS we use a few of the major social media sites (Twitter, Facebook, LinkedIn, YouTube and Pinterest) and these are some of the companies we have come across in our daily activities. If you are a company looking to recruit employees or an individual looking for a job, you need to be on LinkedIn.
Despite having more distractions, people living in cities have the most social media activity, at 70% of the population. The majority of the Brazilians surveyed said they’d like to receive a maximum of 3 posts a day from brands on social media. For example, 80% of the Internet users that were surveyed say that they watch TV shows recommended by their friends on social networks, while 70% look for content about their favorite shows online.
Pinterest drew just 16,000 unique visitors from Brazil in October 2011 but has now pulling in 499,000 visitors a month. Current headlines, notifications of new communities, updates on products and services, personal development quotes, new additions to management and staff, upcoming events; the list is variable and endless. The kind of content they seem to prefer are news and events, with 96% of Brazilian Facebook users and 89% of Brazilian Twitters users preferring this. Overall it ranks at #21 among social sites in Brazil, but the growth is worth noting for social media marketers.
For 65% of those surveyed, the relevance of posted content makes them follow brands, while for 61% promotions and offers add value to following brands. For its part, blogging site Tumblr went from 4 million total unique visitors in Brazil in October 2011 to 5.6 million, good growth. Finally, document-sharing website Scribd went from 740,000 unique Brazilian visitors in October 2011 to more than 2 million in October 2012.



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