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Take a breath and know that it can be embraced and used in your marketing in small, slow steps!
For sheer mass and constant engagement and interaction, there is Facebook, Twitter, LinkedIn, YouTube, Pinterest and others. People rely more and more on their computers and even more on their mobile devices to search for information and make their purchasing decisions. InSight Marketing Solutions is a full-service marketing company, providing consulting services from planning to completion. Social Media is a a way of meaningfully interacting with people who are actively interested in, buying, writing, blogging and sharing information about products like yours. A new study from the Pew Research Center and Docstoc shed some light on just who uses social and on what platforms. In terms of racial and ethnic groups online, Hispanics lead the pack at 72% engagement, with African-Americans trailing at 68%, who are ahead of Caucasians at 65%. Here we have given some examples of companies and communities using the most common social media sites. Pinterest– While many use Pinterest simply for personal reasons (new recipes, craft ideas, home decorating) I have been convinced of its use in business. We have touched on only a small example of social media, a few of the more recognizable names.  There are numerous sites and strategies for your business. Unlike your company’s website that has a secure way to get into the “back end” and make changes, a social media site allows users to take some control. It’s important to know about these sites, monitor the reviews and respond when you can identify the person. This includes strategic marketing plans, social media and website integration, search engine optimization SEO, Blogs, email marketing, branding, customer retention and referral, advertising, promotional items, events, public relations, community outreach and fundraising.


With over 26 years of marketing and sales experience, InSight Marketing Solutions provides marketing consulting services, including strategic marketing plans, social media and website integration, SEO, Blogs, email marketing, branding, customer retention and referral, advertising, promotional items, events, public relations and fundraising. Some of the findings seem in line with what you would probably guess, but others were surprising. And in a strange twist, despite being somewhat economically disadvantaged, 72% of adults with annual household incomes below $30,000 use social networks, more than those with higher wages. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe. Well, everyone!  Ok, maybe not everyone, but you will definitely find a large senior housing contingency on Twitter. On the business side they post articles from local media and photos of the ground breaking of their new community.
In fact, we once heard a company doing a webinar on social media say if they have a prospective employee NOT on LinkedIn, they would not even consider them for the job. I have “pinned” many infographics on social media and articles about blogging, content and marketing. They have posted great recipes targeted at the nutrition needs of seniors.  They have pinned fashion and style ideas for seniors, senior health tips and senior resources.
Call Roy for an initial evaluation of your social media strategy.  Then we can help you improve or develop your social media marketing plan. It is a great marketing tool for keeping your “brand” in front of existing Customers, for retention, and being in front of potential new Customers. Because that’s where the customers of all ages are spending their time and getting their information.
InSight Marketing Solutions works with businesses of all sizes nationally, regionally and in the Hampton Roads cities of Virginia Beach, Chesapeake, Norfolk, Portsmouth, Suffolk, Newport News and Hampton.


While you’re running your business, InSight Marketing Solutions will help market your business.
Leave your social media to us, we will make sure you are not missing out on business opportunities that are live and responding to you, leaving you to focus on the things you are needed for.
A distant second was LinkedIn with 20%, with Twitter coming in third at 16%, and Tumblr falling dead last at 6%.
From local communities (Trinity Terrace, Fort Worth, TX, Henry Ford Village, Dearborn, MI) to large Corporations (Emeritus, Capital Senior Living) to industry associations (Assisted Living Federation of America (ALFA)) as well as associated senior housing vendors (Perkins Eastman – Architecture, Technomic – Foodservice Specialists ). Companies such as Holiday Retirement and Atria Senior Living have job listing on their LinkedIn profiles.
Despite having more distractions, people living in cities have the most social media activity, at 70% of the population. Here at MDS we use a few of the major social media sites (Twitter, Facebook, LinkedIn, YouTube and Pinterest) and these are some of the companies we have come across in our daily activities.
If you are a company looking to recruit employees or an individual looking for a job, you need to be on LinkedIn. Current headlines, notifications of new communities, updates on products and services, personal development quotes, new additions to management and staff, upcoming events; the list is variable and endless.



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