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With customers bombarded with so many brands and advertisements each day it’s your job to make your marketing messages more persuasive and relevant to break through the noise. When you uncover what your customers really want you capture not only the attention of your customer but their heart as well. When you share the experiences others have had with your products and services, you ease the concerns and minimise the risks for your customers. Our customers crave convenience yet many of us have a tendency to overcomplicate our sales process.
Don’t ask for every contact detail up front, make your website easy to navigate, ensure the next step is clear, and your calls to action are compelling and easy to follow. Amanda Jesnoeswki is a copywriter, marketing strategist, publicist and owner of Velocity Media. Jump to Comment Amanda JesnoewskiAmanda Jesnoewski is the owner of Velocity Media + Communications and a copywriter, marketing strategist and publicist. Since 2010 StartupSmart has been Australia’s no.1 publication for the startup community and those interested in the startup movement globally.
Expert tips, actionable resources, and exclusive stories dedicated to building and funding early-stage startups.
Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. In the last six months, we’ve been asked and answered several key questions about seed-stage startups and raising seed capital.
This is a guest post from Ivan Kirigin, CEO of YesGraph and formerly product and growth at Dropbox and Facebook. In Italia esistono startup molto creative, con prodotti vincenti che potrebbero essere esportati anche all’estero, ma non mi spiego come mai, quando si tratta di “Fare Marketing”, ecco che la creativita si esaurisce. Con questo articolo spero di dare qualche spunto alle StartUp italiane per migliorare le loro campagne web marketing. Ecco per te i miei 18 consigli per promuovere una StartUp utilizzando alcune tecniche web marketing veramente efficaci. Non devi copiare le idee dagli altri, ma devi essere ben informato su come lavora la tua concorrenza.
Non aspettare che il tuo prodotto sia nel mercato per iniziare a parlarne, ma studia una strategia per creare l’aspettativa e iniziare a ricercare il tuo target. Come startup non puoi subito puntare a dominare il tuo mercato, e importante quindi individuare le tue Buyer Persona e il settore dove puoi emergere con maggiore successo. Dire che i tuoi prodotti sono migliori e che offri servizi professionali ed efficaci non serve a niente, lo fanno tutti. Non preoccuparti che qualcuno rubi le tue idee, preoccupati di farle conoscere, solo cosi troverai nuovi clienti. Facebook e Google offrono soluzioni spesso molto vantaggiose per promuovere il tuo business ma devi riuscire ad attirare nuovi clienti anche senza ricorrere solo alle pubblicita a pagamento.
Con il content Marketing potrai generare traffico mirato e di qualita verso il tuo sito, riducendo i tuoi investimenti su Google AdWords e Facebook Ads.
Ottimizzando il tuo sito secondo le Regole SEO ti potrai garantire un traffico costante, inoltre il posizionamento organico e piu efficace rispetto a quello ottenuto con i servizi a pagamento, forse non lo sai ma il 90% degli utenti cliccano sui risultati organici invece che sulle pubblicita.
Per vendere di piu dei tuoi competitor non serve investire di piu, comprare piu spazi pubblicitari, o pagare piu commerciali, servono idee moderne, innovative ed una precisa strategia web marketing. All’interno della tua azienda tutti devono contribuire al piano marketing per la tua startup. Usa i social network per diffondere i tuoi articoli, aggiornare i clienti e cercare il tuo target.
Cerca gli Influncers e gli Ambassador del tuo settore e coinvolgili con eventi on-line e off-line. Non mandare email senza permesso (potresti essere denunciato), non condividere post solo per vendere e non disturbare le altre persone solo per ottenere un profitto. Non esistono bacchette magiche, per vedere i frutti di una strategia web marketing ci puo volere del tempo. Per ora e tutto quello che posso dirti su come avviare una Strategia Web Marketing per la tua startup, ma se vuoi saperne di piu, ricordati che puoi richiedere una consulenza web marketing. Consulente web marketing e Social Media Expert, oltre a lavorare per liberi professionisti e PMI, studio strategie di vendita online per tenere sempre aggiornati il mio Blog e i miei clienti.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. A clear call to action on your main page isn’t simply the act of adding a big button, it is about strategy.


Unique content is what will initially drive your online visitors to take the action you want them to take. Ease of use – Your online visitors need to be able to easily navigate your website pages without getting frustrated. Recent PostsSocial Media Marketing for BeginnersSo many businesses want to get involved in Social Media Marketing. Startup marketing isn’t an easy job and it’s quite different from marketing for established and big businesses. Google Alerts emails updates to you with the latest relevant Google results for a query or topic that you have chosen. If you’re planning to use social media marketing, it’s necessary to use a URL shortener and I strongly recommend bit.ly. If you want to get more information about your online activities, their effectiveness and results, Google URL builder will help you.
Having a startup business, you might be wondering what design to choose for your website, online shop, Facebook application, etc.
Even if you’re not planning to invest any money for advertising in the beginning, consider it again.
Social media marketing is essential for startups, but you can’t monitor everything that’s mentioned about you with Google Alerts. Do you think there is some other type of marketing instrument that every startup business definitely must use? They are buying the solution to their problem, the answer to their question, the feeling they’ve been missing or the convenience they’ve been wanting.
Present yourself as the expert, share your knowledge, draw on your experiences, and tell stories about the value you have provided.
But more importantly you create commonality among your customers and that can be built into a sense of community.
We give too many choices and price points, include too many steps and clicks and request too many details.
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Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast.
While a lot of effort has gone into building Dropbox’s Twitter following and marketing machine over the years, Ivan was kind enough to share a quick summary of one campaign that was particularly successful, generating over 58,000 retweets. Studia i loro punti di forza e  i punti deboli, fai tesoro di quello che hai appreso e crea un servizio superiore. Una volta conquistata la tua piccola fetta potrai andare avanti fino a mangiare tutta la torta. Creare invece contenuti utili per i tuoi clienti, legati ad una strategia di InBound Marketing, mostrera concretamente la qualita della tua azienda. In Italia molte aziende e liberi professionisti non scrivono blog e articoli sui propri servizi perche hanno paura di essere copiati, senza capire che nessuno puo rubare veramente un’idea. Se non farai cosi, sara difficile per te affrontare chi dispone di un budget maggiore del tuo. Ogni giorno su Google vengono effettuate 5,9 miliardi di ricerche, perche allora non iniziare a creare contenuti interessanti?
Avere un sito professionale non significa solo creare una grafica accattivante, ma significa anche renderlo responsive, indicizzato, veloce e facile da navigare. Fai scrivere ai tuoi impiegati contenuti sul loro lavoro, condividi le foto dei tuoi successi, del tuo ufficio, dei tuoi clienti e fai in modo che tutto sia collegato ad una precisa strategia.
Fai in modo che parlino di te, scrivano recensioni e aumentino la visibilita del tuo Brand.
Ad ogni modo per comprendere pienamente cosa funziona (o cosa non funziona) nella tua strategia, ci vuole almeno un anno di dati da analizzare. Continuando a utilizzare questo sito senza modificare le impostazioni dei cookie o clicchi su "Accetta" permetti al loro utilizzo.
But in today’s competitive market, having an effective web design that works for your business is just one of several startup marketing essentials. With their super short attention spans and the dreaded bounce rate, you have mere moments to engage your website visitors and guide them where you want them to go. If you are lacking an effective headline or a brief and prominent explanation of your value proposition, your visitors are not likely to make it past the homepage or landing page.


When you provide a “consistent user experience”, you are creating a feeling about your company in all of your marketing, especially as they interact with your website. It may be seem like a small thing to you, but a person getting their first impression of your company wants to know that they are going to have a good experience and not get scammed. You should use clear menu navigation and structure, use best practices to be effective and purposeful to direct users through your pages and make contact information easy to find. Blackstone Media Group is here to serve, as an experienced web design company and marketing partner. This way you can track what is being said about your business, keep track of your competitors and better understand your traffic sources. It’s free, with a user friendly interface, and it gives you statistics about your shortened links. In Google Analytics, the data about traffic sources is not always 100% reliable, because some people block their browsers from providing information about their surfing. But for your startup marketing you will definitely need to edit some photos – colors, sizes, effects, etc.
This list will help you to write more useful content that will drive more customers to your website.
AdWords is a great lead generator and especially if you’re having an e-shop, you can’t afford to miss this opportunity to get new customers to your website. It’s easy-to-use and gives a lot of information about your SEO, social media presence and keyword traffic.
So social networks will definitely be one of your instruments to generate leads and get customers.
Fully engaged in the way how people communicate and react on different situations – both online, and offline. This post explores the reasons why they killed traditional press releases and ends with the playbook they use instead. Be direct in your approach – a clear call to action whether it is a sign up form for a newsletter or a featured product  you are selling or even a big phone number in your header to drive phone calls, it needs to be obvious.
For example, a bed and bath website targeted at middle-aged women, should “feel” like a place where women want to buy things for their home. Credibility doesn’t mean having a fancy homepage with seals on your checkout page if you are selling something, it is more about creating an online space that is professional and easy to use. Often, because of cost optimization, startups have to market their business by using free marketing tools – or they won’t have the opportunity to popularize it at all. With the builder you can capture that data too, and track which of your online campaign or activities generates more traffic for you. Pixlr will be of great use to you, since Paint, for example,  doesn’t have all the needed functionality.
Verify will help you here – you can upload a landing page, e-mail, banner and then ask users to choose between two designs. Unlike Google analytics it’s more about your social marketing, so it’ll help you increase the results from your social media channels and SEO. Facebook, LinkedIn, Twitter, Foursquare, Pinterest, Instagram and many more – choose the ones that are suitable for your business, and that are used by your target audience.
With Hootsuite you can manage multiple social network profiles and schedule your posts and tweets.
Living in Bulgaria - a country of contrast, where life is somewhere in the middle of Western countries and Asia.
The more you can make your customers feel like they are the only one you are concerned about and the only one you are speaking to, the more powerful your message becomes. Luckily, there are a lot of free tools out there, but investing your time means that at the end you’re still looking for results and ROI. Invest some of your budget in Facebook ads to engage your friends and build a bigger audience. We’ve been through a list of 10 important tools for every startup’s marketing in Essential Startup Marketing Tools (part 1); here’s the second half of the list. Blogging about how online tools, social networks and internet advertising can help small businesses to benefit from their online marketing.



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