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Because our clients are fast-paced, continually evolving organizations, we offer deep expertise across a vast array of disciplines, including traditional and digital marketing solutions, direct response advertising, PR, social media implementation and management, website development and SEO. As a full-service marketing firm, Envision Works can provide ongoing strategic marketing and business consulting, as well as hands-on support to help your organization build its brand, generate awareness, establish customer loyalty and meet revenue objectives. Outsourcing your social media marketing to Envision Works can be a smart business investment. Please feel free to email me if you have any questions about how to put the framework to use within your business. If no one knows who you are, what you do, or why they should do business with you over any of your competitors, they won’t.  The good news is that you don’t have to turn into a slick salesman, learn fancy selling techniques or anything of the sort in order to Market your business.
A New Definition Of Marketing – One of my mentors Dan Sullivan has a definition of Marketing that I just love. I would suggest that you read that again because its that good.  If you reframe your mindset and adopt this new definition you would be coming from a place that is Good for the consumer. With this new frame, the marketing of what you do is something that is serving people.  It will help them, will change their life for the better, and will help them move towards a brighter future.  If you truly believe that the products or services you sell SERVE your customers then what lengths would go to in order to ensure more people know about them today then knew about them yesterday?  Would you attend networking events, would you meet new people, would you promote your business online, would you share stories and testimonials from your customers with prospects?  What would you do?
Kyle is also the chief presenter of the NH Strategic Marketing live events and online events.
The NH Strategic Marketing Program is a complete marketing system unlike anything you’ve ever seen.
The exclusive NH Strategic Marketing Program combines some of the best elements of proven marketing systems and strategies to help you control your market. Kyle is also an author, coach, speaker, product creator, membership site manager, and has trained over 3,000 entrepreneurs in all 50 states and in over 40 countries on how to grow their businesses using the internet. If someone is on the fence about using Kyle, I would strongly suggest sitting down and talking with him for a few minutes.
If you have an opportunity to work with Kyle, or learn from Kyle, or even just observe him in action… then my advice is: Get going already! If you’re thinking of working with Kyle, you couldn’t have a better team member or manager.
As a seasoned marketer, I’ve always known of all the various tactics for delivering my message to my audience.
Kyle always seems to have a very good idea of what WILL work – and he’s got the unique ability to motivate me to get my butt in gear, and implement. For any small business owners who want to branch off into online marketing, you would be in good hands working with Kyle. Kyle contributes well beyond the Marketing conversation. Creating a larger audience requires a visionary skill that few possess.
Kyle has the knowledge, experience, and proven track record of being very successful with Internet marketing. Kyle has a great ability to brainstorm new ideas and strategies; and help put together the resources to put it all into action. First, he can probably help NH Small businesses get an understanding of how to best use the internet and online technology to increase their reach and generate new customers and leads into their business. Kyle is going to bring a wealth of knowledge to the table, along with real-world experiences of a seasoned veteran. You’re going to have a blast working with Kyle and you are going to love the energy he brings to a room. Would you like to make more money, continue growing your company, and have more free time to enjoy your life?
Strategic Market Segmentation is a set of techniques used for the purpose of “slicing up” a relatively wide market sector into identifiable and targetable subsets of customers. Not all companies can perform segmentation, and not all markets lend themselves to this task easily.
You’ve probably heard the old adage, “you are what you eat.” The same goes for segmentation methodology. Too many segmentation programs get overrun by the software tools selection process, stalled by IT expenses, or beaten back by the intimidating of the statistical approaches.
So, the results of your data mining and reporting are done and you have a set of cross-tabulated, uniquely identifiable sub-segments.
Most people immediately associate segmentation with the sole purpose of selling more products or selling with better ROI.
Brad KaytonCo-founder and chief marketing officerBrad Kayton is a co-founder and the Chief Marketing Officer. This allows us to support our clients with the marketing services they need most as they continue to grow and expand.

We do more than envision; we leverage quantifiable marketing processes and proven best practices to deliver measurable results. Over the last 18 years, we have worked with companies across a wide spectrum of industries, so we can be up to speed a€“ and helping your bottom line a€“ very quickly. This interactive marketing platform provides access to a wide network of users and is an effective means of branding and even helps with SEO campaigns. He has a background in Direct Marketing, Online Media Buying commanding $150,000 per Month Ad budgets, Live Presentations, and has extensive experience designing Marketing Funnels that make money. During these events, Kyle takes business owners of all sizes and their teams on a crash course through the NH Strategic Marketing 8-Step Perfect Customer System.
This marketing system has helped many businesses become the #1 company in their local market and it is based on principles that have been proven in over 350 industries. His experience gives him the ability to know exactly how to drive traffic to our website, which has led to directly to increased sales. I worked with Kyle for a couple of years and his ability to manage a project and keep all the wheels turning on time and in the right direction is remarkable.
He has a knack for coming up with quick and simple solutions on the fly, and he’s renowned for ensuring fast implementation of them.
What that means is doing whatever it takes to reach full potential and exceed expectations in rapid fashion. I never dreamed it would be possible to actually build a relationship with a client that I’ve never seen or met.
If you’re serious about growing your business then Kyle is the guy that I recommend for the job. Depending on the purpose of the segmentation, these customers (or end users, audiences, etc.) are separated into groups by common characteristics, needs, or psychographic profiles.
Don’t get stuck with a lack of talent or realize too late that you’re strapped for dollars to complete the project successfully. Make sure you “ingest” the best data in the most efficient way (using the best analytical processing tool for the job). Segmenting to simply understand your customers or prospects better isn’t often a goal that is concrete enough to be useful. Choose the simplest tool to address the project -- unless you are in a Big Data paradigm, Excel or Google Analytics can probably serve as your segmentation tool. Maybe you’ve identified a group you could designate as “wealthy, spending, loyalists” and it seems like you’ve found the proverbial gold mine. It is hard to conceive of a successful marketing campaign without at least some form of segmentation serving as the basis for the campaign’s programs. Brad is a serial entrepreneur having co-founded previously 2Wire, Paros Software, Prismiq, 4Home, and Zome Energy.
Imagine one of your sales associates attending the worlda€™s largest cocktail party a€“ in a way, thata€™s what social media can do for you.
He’s got more tricks up his sleeve than a seasoned stage magician, and his results speak for themselves. These two qualities combined make for an incredible helper and partner when it comes to putting your products and services in front of your target market. He has helped me go from being completely unaware of the process to applying simple, easy-to-follow instructions that has taken my Online Marketing much further than I could have ever imagined. He can see what affect and impact growing a business will have on an organization and partner with Leadership to design the best plan to meet the new demand in a professional and customer-serving way.
Following Kyle’s tried-and-true principles, you will be using tools that previously successful organizations have employed to create phenomenal outcomes.
Kyle quickly showed me how my thinking was flawed, and how in today’s economy there is a replacement service or product around every corner. He’s been the largest contributing factor to my personal success, and I continue to work with him to this day.
These new, more specific sub-sets allow the marketer to better target these individuals through refined messaging, resulting in a higher chance of success and invariably done so more profitably. The more specific the segmentation criteria, the more useful your segmentation will be in creating effective actions and results. Progressive Insurance, for example, uses its proprietary data on driving behavior to segment its user base and offer new insurance products. Thousands of companies are launched every year with the primary purpose of filling an underserved market segment. Our affordable SEM solutions get results because our team of SEO experts perform a variety of SEO tasks to increase and maintain your Google rankings.

The bottom line is that Kyle can help you grow your business, streamline normal business operations, reach new customers, and build your brand in new ways.
He provides sound advice, suggestions and recommendations that can be put to use immediately.
As a veteran of Team-Building, I would have no hesitation having Kyle be part of my team, if not leading the team to the goals it has set. If you base your investments on measurable results, you need look no further than Kyle’s track record.
Better marketing ROI, clearer advertising copy, a more logical marketing plan, a more focused PR team, and faster adoption of a product or service are just some of the benefits of proper and accurate market segmentation. More important than understanding a clustering analysis, latent class analysis, or ensemble approach is knowing when to use which technique to solve the problem at hand. While this is easy for their many researchers to master and coordinate their reports for mass production, it gets stale quickly.
For example, determining which types of customers will buy your product is a good goal, but it’s vague. Most commonly, proprietary data means website activity data which often means “Big Data.” Big Data has been all the rage lately, but how do you best use it? Is the customer worth keeping, or do they tap resources so much they are serviced at a loss?
Kyle has had extensive, provable results and outcomes that he can point to as evidence of his abilities. Kyle uses sustainable and effective methods that have been tested and produce the kind of success that few people can achieve. This has been quite possibly the biggest component to my personal success in the market place.
Who is providing the strategic marketing input so the goals and interim results hold water? For example, not all working men aged 45-54 who earn a high income are in the market for a new sport coat. Segmentations should be different for new purposes and will most likely be different for different companies. A more practical objective initially might be to segment across Facebook visitors to determine the best advertising message to entice a specific click-action toward buying. Maybe this new segment has a fourth variable you haven’t accounted for that inhibits them from acting on a purchase.
Is the customer at risk (thanks to your segmentation) of canceling their service so preemptive action can be taken? Follow the advice provided in this article to have success with your segmentations, and thus success with your marketing, which in turn can mean success with your company and career.
My Internet Marketing dreams are coming true because of Kyle’s guidance and I am looking forward to great success as long as I follow his lead. You are fortunate to be working with someone that has already been through the battles and is bringing back to you the right way to take your business to the next level and beyond. Make the time, make the investment and create your success using Kyle’s Online Marketing tools. Google, Yahoo, and Facebook, for example, all regularly use their proprietary Web history and data to create whole new business lines or to justify large acquisitions of startups. Once you get into the swing of smart segmentation, you’ll want to segment your prospects and customers throughout their marketing lifecycle and account for your findings in all of your customer-facing programs.
One of the most impressive attributes Kyle possesses is his level of care for you and your success; he makes sure that level of care always comes first. Follow these guidelines to put yourself in the “successful segmentor” segment of marketers. But if you know they have a positive attitude toward Nordstrom and Brooks Brothers or a history of purchasing at these stores, your likelihood of success with these potential customers goes way up. Accounts payables cares about ability to pay, sales cares about how best to sell, customer support cares about the various venues of communication with customers, etc. If the test pans out, then consider the gold as bullion and ramp up the marketing programs around the results of your segmentation efforts.
The ultimate goal for marketers, although rarely achieved, should be a unique segmentation for each new customer-centric objective that needs to be met.

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