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Ia€™ll briefly review each step in turn: Understand Your Customer Develop a clear picture of your target customer using market research and analysis. Click here to get the 7-Step Marketing Toolkit, which will help you easily develop an effective marketing plan for 2016!
Download our Marketing Strategy eBook - an easy 7-step marketing strategy program to drive business results. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The case is well written out with some arguments however the BCG matrix model was not well presented, also the PEST analysis could have been better otherwise overall it was a good piece of work and creativity. 1.0 External Analysis In order to develop effective strategies Just Us Cafe’s are required to examine the external environment in which they operate. Over the next two years, how will your budget change for social media marketing (Twitter, Facebook, MySpace)? A marketing strategy that clearly identifies their market's needs and how the company can meet those needs in a competitive environment.

Marketing programs that apply the company's overall marketing strategy every day to every marketing activity.
In helping companies improve their marketing programs for the past twenty years, one challenge has kept companies from achieving their full potential. To help companies overcome this challenge, I've developed a unique strategic marketing planning process that combines the best of the traditional marketing strategy planning process with a modern approach to what some call "visual thinking." The result is an interactive "marketing strategy map" that shows marketers just how their marketing strategy decisions affect the planning of their marketing programs. For example, a pricing strategy may determine how the company will set initial pricing for products, how they will use discounts, etc. Then, we drill down into each section to discuss and decide what's best for the company.
Whether you need to update your strategic marketing plan or better align your existing plan with your marketing programs, your marketing team will operate more effectively using a custom marketing strategy map to guide them. Call me today at (310) 650-3599 for a free analysis of how applying this strategic marketing approach to managing your specific marketing activities can improve revenue and profitability. Bergen and Peteraf (2002) suggest a two step competitor analysis framework when comparing competitors.

Within their framework they suggest that from the outset a company must recognize and classify all competitors. By doing this JU can actually identify both direct and future potential threats to their company.
This in turn will alert them to the most immediate threats short term and long term as well assist formulating a strategy.
The second stage of the framework model is concerned with the evaluation of the competition’s resources and the prediction of rivalry.

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