Types of social media platforms for business,video marketing secrets xbox,mov player for mac - Tips For You

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Join our weekly newsletter and be the first to know about upcoming contests, freebies & exclusive discounts! Instagram has been all over the news recently thanks to the huge amount of growth the network is experiencing. Snapchat is one of the more interesting social networks on this list, simply because it’s not nearly as easy for users to follow influencers in comparison. See how ShopStyle partnered with top fashion bloggers for their latest Snapchat influencer campaign here. As the original social influencers of the Internet, many of the world's top bloggers also have some of the largest YouTube, Instagram, and Snapchat channels.
Social influencers are changing the way today’s brands develop marketing plans (see our recent post "Why Social Media Stars Are Changing How Brands Market"). Mediakix orchestrates custom, high performing influencer marketing campaigns for the world's best brands. At IAB Ireland we have been busy re-launching our web site, improving our digital communications and refreshing our Social Media activities. To support these efforts, last week I spent a day on a training workshop on Social Media planning and implementation run by IAB Trainer Steve Thompson, a UK based Digital Media Consultant and Trainer. The room was bright and airy and provided the right environment to faciltate the groups interacton with each other  as well as  participation  in the workshop tasks  Following Steve’s introductions, we broke into teams and began brainstorming on the what key considerations consumer make during the purchasing process. He delivered his Social Media planning and strategy approach with many humorous analogies (including the cartoon below), mixed with various case study examples. The overall structure of the day worked with Steve covering his Social Media Planning content using a 8 Point Plan format, which you could take and apply to the various types of Social Media.


The day’s agenda was then mixed with guest speakers from the Social Media platforms , Facebook, You Tube and Twitter.
This is especially true in the world of digital, social media, and influencer marketing, where many top brands are teaming up with social influencers in order to effectively market to consumer audiences online. As such, its top social influencers, "YouTubers," are not only omnipresent across the network but well known by today's millennial consumer (see Variety's survey finds for YouTubers outranking celebrities in consumer popularity).
According to Business Insider, up to 20% of the 80 million tweets published each day end up on Instagram, which is one reason why many social media influencers have taken to using the network as their primary platform.
The company’s new “Discover” section is a help, but you still need to have the person’s username in order to add them (for a list of top Snapchat influencers, see our post here). Like Instagram, Vine as a network is perfectly set up for social influencers who attract audiences with short, entertaining videos. Top blogs in the lifestyle and fashion space drive enormous amounts of measurable traffic, which is a major factor in why small, medium and large brands have been working with bloggers to promote their products for years and will continue to do so for the foreseeable future. As new categories of social media stars begin to emerge, this incredibly useful vehicle for promotion will surely become even more versatile and popular. Arriving early in the morning, my first reaction to the day ahead was the fantastic venue – a wonderful skyline view room at the Irish Times building on Tara Street. This set the tone for the rest of the day, with the atmosphere in the room encouraging questions, discussion and many a debate! These examples included reference to his teenage daughter’s online behaviour, which were amusing whilst thought-provoking.
I think many people feel overwhelmed with the amount of new platforms, the jargon and the perceived skills needed to even make a start.


Getting local based speakers from these Social Media brands was an advantage, their content was pertinent to the Irish market and they used case-studies, statistics and quotes to illustrate their presentations.
Social influencers are also referred to as digital influencers (digital superstar Bethany Mota recently referred to herself as such during her speech at BeautyCon 2015), creators (as termed by YouTube), or social media influencers.
Instagrammers tend to amass followers by posting funny, sarcastic content or eye-catching photos or videos of practically any nature (see our Influencer Spotlight Feature on Instagrammer Josh Ostrovsky, The Fat Jewish). The content is different, too—essentially “stories” that are told in real time throughout the day.
Smart marketers love Vine for the homespun nature embodied by much of its user content and know that there’s an opportunity here that should not go overlooked.
If there’s ever been a time to partner with the right influencer to secure a successful future, it’s now.
The  workshop numbers were limited to 20 participants, which again kept things informal , interactive and produced practical learnings and insights that the participants could bring back to their businesses and implement.
Given the company’s decision to allow sponsored ad content to enter into users’ feeds, it’s likely that top Instagram accounts will play a large part in the future marketing on Instagram with social influencers. My favourite case-study example used was definitely the graph which tracked David Beckham’s underpants coverage on Social Media – a highly engaging topic! With Snapchat's “Stories” channel attracting over $1 billion dollars at its peak times (according to AdWeek) it’s understandable why brands are taking notice of this social network.



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