Using video in b2b marketing examples,how to make a dvd from imovie project,make movies for free download doregama,marketing companies london 02 - 2016 Feature

Often times when an organization produces a video as part of a content marketing strategy, there is too much focus on in-the-weeds type thinking. Some of the most successful videos used in B2B marketing fall into the following categories.
Informative videos are also useful in helping users throughout the decision-making process, but info videos can also provide insights on marketplace trends or other factors related to an organization’s industry. Video is increasingly becoming vital for aiding customers with purchase decisions. Learn more about how online video affects purchase decisions. Don’t make your video too long, unless you have built up an already engaged audience.
Webintel Marketing and web design tips - This entry was posted in Knowledge Base and tagged B2B, digital marketing, ecommerce, lead generation, online marketing, social media marketing, web strategy. Just as we have seen in the previous two years, content marketing remains a top priority for marketers going into 2013: 9 out of 10 marketers are using content marketing.
This year, on average, B2B content marketers are using 12 tactics — a significant increase over the average number of tactics used in each of the past two years (8 tactics). The use of all tactics has risen across the board, with one exception — print magazines have stayed the same, at 31 percent. Even though marketers are using more tactics, they are still unclear about how effective they are — a trend that is similar to what we saw last year. This year, 87 percent of marketers are using social media to distribute content, as compared to the rate of 74 percent that was reported last year. On average, B2B marketers are spending 33 percent of their marketing budgets on content marketing, which is up from 26 percent last year. This year we are seeing a shift in B2B marketers’ use of in-house teams for content creation, with only 44 percent of companies reporting that they outsource these efforts.
This year, we asked marketers to indicate any challenges they had with content marketing, and then select one as their greatest challenge. Read the entire report to see the profile of a best-in-class B2B content marketer and learn more about what goals and measurements they are using.
Join Over 150,000 of your Peers!Get daily articles and news delivered to your email inbox and get CMI’s exclusive e-book Launch Your Own Content Marketing Program FREE! It would be interesting to dig a little deeper and find out which of these channels are producing results for business. It’s understanding about present content marketing going on and then B2B Companies using Content Marketing present.
Personally for me – it would be interesting to figure out why companies tend to outsource content creation less as compared with the previous years. Now the greatest challenge for marketers is produce enough content – and still fewer tend to outsource content creation. I agree with your idea here, Joe – the content that we see is shifting from mass posts to in-depth, focused pieces.
In addition to customization, the growth in the number of outlets that enterprises are using to distribute content demands an increase in the volume of said content. I needed a favor from you, I was working on a research project to measure the effectiveness of content marketing in India. Could you help clarify what survey respondents meant when they cited “Social media, other than blogs” as a content *tactic*? We don’t have the data broken out this way, but is there a specific question on which you would like to see this breakout? The reason I suggest breaking those out is that I suspect that quite a few people in the industry fill out such surveys because they want early access to the results. You’ll be joining the 130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing. The importance today of using digital marketing in organisational or business-to-business (B2B) marketing is highlighted by the latest Buyersphere report from Base One. Online events and social media are also significant, more so if you drill down and look at their overall influence on purchase. In this ebook Rene Power shows you what to review to take your online marketing to the next level if you market to other businesses. The route to effective B2B digital marketing unquestionably lies in engaging customers and prospects and providing them with useful, relevant content that improves their own business’ revenue and performance and positions yours as an expert to rely upon.
Routinely creating and disseminating excellent content lies at the heart of a digital strategy that can then draw upon the benefits that search, social media, digital PR and landing page strategies can provide to maximise impact. Social media has balanced the playing field and created an outlet for disaffected customers. Most business to business products and services are conceived to solve a problem for a particular type of customer. I hope you can see through my blog posts that I’m passionate about advancing digital uptake in B2B marketing.
If you run a B2B company, then you could be wondering what's the best approach to take when marketing your business to potential clients. In today's blog, I have compiled the information found in this survey to give you an insight into how B2B companies are marketing themselves. To give you a general idea of how Software Advice went about this research, they ran the research between the 26th of September, 2012 and 12th of November, 2012. In the survey that Software Advice ran, respondents answered a number of questions pertaining to what marketing channels they used, as well as the quality and quantity of leads they believed they earned from each channel. As the above bar graph shows, digital marketing approaches have become the most popular for B2B companies in terms of building awareness and demand for their products and services. At the bottom of the list is print, radio and TV, showing that businesses' and marketers' focus are turning towards the digital world. For this section, the businesses and marketers surveyed outlined which channels they felt earned them both the highest quantity of leads and the highest quality leads. As it stands, digital channels once again took out the top spots for high quantity leads, with the exception of trade shows & events. While many traditional marketing efforts sat towards the bottom, it is interesting to note that social media (whether ads or an organic social media presence) were both considered to not bring in a high quantity of leads. Of course a large quantity of leads doesn't really mean much if you're not bringing in quality leads.


Outside of the digital marketing sphere, telemarketing has taken out the third spot for quality leads.
Regardless, this information at least offers you a benchmark idea of what could be more worth investing in, especially if you're a B2B company.
A huge aspect of what can determine how much a business will invest in a certain marketing channel is how much it will actually cost them.
From the above graph you can see that social media, in-house email marketing and SEO take the top spots as the most cost effective lead generation channels.
It seems logical that the simple "contact us" option would sit at the top as a large percentage of people could want to find out more about the company or ask a specific question relating to their products or services. What's worth noting is that none of these offers are overwhelmingly considered low quality lead generation options. To finish off today's blog, I will be look at where B2B companies plan to focus their marketing spending for 2013. Neither retargeting advertising nor social media are considered to be effective means of generating either a large number of leads or many quality leads, which does make it interesting that they top the list as what businesses and marketers will be spending more money on. On the other end of the scale, however, the produced spend in display advertising, direct mail and print, radio and TV do make sense. When all is said and done, the findings of this survey prove that digital marketing channels are becoming a more popular option for B2B companies. Whether you're a B2C and B2B company, digital marketing is going from strength to strength, while more traditonal forms of marketing - barring notable expections such as trade shows and telemarketing - are seeing less time and money spent on them. It’s important that the videos an enterprise creates is useful, educational or interesting to potential prospects, customers or influencers. Blatant commercials don’t help organizations build meaningful relationships with prospects, leads and customers.
These categories should not necessarily be prescriptive, but simply an example of ways to educate, inspire, entertain and nurture your relationships. Done right, many videos that take an entertainment approach can drive additional free traffic to a brand through a viral lift effect–whereby users Like, tweet, share, post and stumble a video giving it free amplification. Such content can also benefit from a viral lift of users sharing your content–giving your brand free exposure. B2B websites can easily absorb educational videos, especially if they help a user with questions that somehow relate to a purchase decision. Also, a recent report by Millennial Media shows that mobile ads that employ integrated interactive and animated features largely beat the performance of standard banner ad campaigns last year. Mobile video advertising scores high performance ratings. For video, an organization must work hard to engage with users quickly and gain their trust.
Social sharing, bounce rate and play duration can be fantastic key performance indicators for video engagement. Ironpaper integrates design, technology and marketing for the web to drive meaningful results for clients.
The Content Marketing Institute (CMI) and MarketingProfs are excited to publish our third annual research results: The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America, sponsored by Brightcove.
Unlike last year, where articles reigned supreme, social media (excluding blogs) was reported to be the most popular content marketing tactic, with an adoption rate of 87 percent.
Research reports, videos, mobile content, and virtual conferences are some of the tactics that have seen the biggest increases in adoption rates.
As you can see in the chart below, marketers continue to consider in-person events to be the most effective tactic (at 67 percent).
Unlike last year, however, LinkedIn is the channel that now has the highest adoption rate, beating out last year’s leader, Twitter.
Moreover, the majority (54 percent) say they will increase their content marketing spending in the next 12 months.
As you will see, producing enough content is now the biggest challenge across B2B marketers, at 64 percent, as compared to producing the kind of content that engages, which was the top challenge reported in last year’s study.
Founder of the Content Marketing Institute , Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, including best-selling Epic Content Marketing (McGraw-Hill) and the new book, Content Inc. Some times it is challenging to manage several social media sites without a consolidated platform. The trend that prospective clients we talk to now is to automate how their content is grabbed from their CMS, blog, etc. All of these are just tools – each company should use the right tool for the job, I constantly preach, but few listen because their rose colored glasses are strapped on tight!
These are folks who work from home, so their personal and business lives merge quite easily. I’m not surprised that Linkedin has beat Twitter this year, for the best site to share organic content. If everyone is producing more and more content, it becomes increasingly difficult to say something unique that will attract new prospects.
I have recently started working on Content Marketing and your work has been very helpful to me.
As you point out, the effective content marketers are using as many as 6-7 social media channels for distribution and amplification of their content (which might be tactics such as whitepapers, videos, etc). We will be publishing a few additional reports that look at the data based on a few verticals and company size if helpful.
But because they don't have a planned approach, they fail to make the most of communicating the services they offer, the value they add, or the expertise they have to effectively meet customer needs. But it’s at the human interaction level, rather than technical level, where the benefits of content marketing are most interesting. Shared and personal experiences can underpin relationships and can be effectively used to build engagement. Whilst great viral commentary can make a business, one bad experience can destroy it as let-down customers realise they are not alone.
Addressing the problems and offering ways to solve them, minimise their impact and disruption and actually remove them from the equation is a powerful way to drive trust and transaction. As part of this we’re pleased to launch a brand new 200 page guide to Brilliant B2B Digital Marketing. Click here to find out more.
Recently, our friends at Software Advice ran a survey involving B2B companies to gauge which marketing channels they're using and how successful each channel has been in generating leads.


Included are insights into which channels are the most cost effective, what type of lead generation offers they think bring in the highest quality leads, and which channels they plan to invest more money in this year. In total, they based their findings off 155 responses provided by B2B companies (and marketers) of different sizes, industries and marketing budgets. The marketing channels listed apply to both the digital marketing and traditional marketing realms. Email marketing and SEO sit at the top of the list, which reflects the findings in our previous blog, How Australians are Using the Internet, where email marketing and SEO were noted as the two most popular digital marketing channels for Australian businesses. However, with that said, it's still evident businesses aren't as open to social media advertising as they are to an outright social media presence. Third-party lead orignators (such as external agencies), search engine advertising and in-house email marketing were all popular for producing either a high or medium quantity of leads. Social media also sits close to the bottom of the list here, although not as close as when compared to its standing in terms of lead quantity. So while social media - whether in an organic sense or through advertising - may currently not be as effecitve at generating leads as other digital marketing options, its actually incredibly cost effective. Given its low quality lead generation ranking and its high cost, it's not surprising to see that many businesses and marketers are turning to more financially sound options. There is an interesting divide between how many marketers use white papers and how many use eBooks. Naturally, if you have a product to sell, you'll likely consider the most valuable leads to be those who jump straight to wanting to learn more about your actual product. All of them either dominate as generators of high or moderate quality leads, which is impressive. Some of the results could be considered surprising given the insight to what channels are working and which ones aren't.
To a certain degree, social media makes sense given it's already cost effective and is still a great way of increasing exposure and improving SEO, which is a great lead generation option.
In the end, embracing digital marketing is more important than ever, whether as your stand-alone marketing approach or in conjunction with traditional marketing efforts. Burst Media found that comedy is most favored form of video content, garnering 39% of viewership. The following is a quote from Visible Measures that shows the challenges associated with failing to build engagement with video content. I’ve noticed when I share an article on Linkedin the response is much greater than when I share it on Twitter. Is this because it’s difficult to scale content creation when outsourcing and still get the result in-house marketing department wants? We’re already seeing more clients stuck between the rock of high expectations for insight in posts and the hard place of limited internal resources. So does content marketing become primarily a took for deepening relationships that already exist rather than for prospecting? Thus it seems that social media shouldn’t then be viewed as a distinct content tactic, unless something is meant other than channel distribution. Talking frequently and in detail about particular topics creates credibility which leads to you being trusted. Advertising in the 1960?s looked to profile particular people and sell them solutions to their problems and this has largely remained the same in marketing today.
In B2B, there isn’t a transaction as such, but white papers, downloadable content and subscriptions emails are great ways to obtain data which can be followed up later. Below are the provided stats for each, but businesses involved in industries such as technology, marketing, communications, health care and education were dominant respondents in this research, with technology by far being the largest sector.
Also, retargeting advertising - where businesses target more online ads towards people who have visited their site to try and drive them back - is second from the bottom. If these two methods really are bringing in the highest quality leads and far less low quality leads, then it's no surprise why they're the most popular digital marketing channels utilised in Australia and the US.
While this method doesn't bring in the largest quantity of leads, it's a safe assumption that many people who accept telemarketing offers would follow through on them. What's important to keep in mind is that the data here is applicable to the B2B industry, so marketing through means such as social media and display advertising may simply not work as well as they would for B2C companies.
In fact, a general social media presence is considered to be the cheapest marketing option out there. Of course, trade shows and events are pricey as well, but they're seen as being a serious generator of quality leads, making it worth the initial costs.
For the sake of this section, I will be showing you what types of offers businesses are investing in and, according to the respondents of the survey, which types of offers they consider to bring in the most valuable leads.
But this could simply be due to the fact that white papers are shorter than eBooks, so therefore can be produced at a faster rate. For the most part, however, it looks as though most companies will either be spending more or essentially the same amount on all listed channels in 2013. While social media doesn't appear to be performing as well as other digital marketing options, businesses look set to continue investing in it throughout 2013.
To find out more about our services, give us a call on 1300 798 848 or visit our contact page. And even if social media doesn't earn you as many leads as other options, it still builds a greater presence for you online and assists in SEO. But most importantly, let's look at which offers are believed to generate more quality leads. As mentioned, this is likely due to the already low cost of social media marketing and the fact that it improves other marketing efforts that do generate more quality leads, such as SEO.
This is a fairly new enhancement we have introduced and one that is garnering a ton of interest. It’s all about knowing where your audience is and adapting your content appropriately.



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Comments to «Using video in b2b marketing examples»

  1. lilyan_777 writes:
    Content material that will engage and entertain, editors need the company?moved all their marketing.
  2. Laguna writes:
    Interface is also fairly basic 75% of the companies employing Advertising.