Video ad market 2013,mobile app marketing pdf,programs for download videos from youtube - 2016 Feature

According to the Camara Argentina de Agencias de Medios, ad spend value seems to have increased in Argentina during the first half of 2012. According to Projeto Inter-Meios, in Brazil ad spend in the first half of 2012 increased by 11% compared to the first half of 2011 to reach 14 billion reais (US$6.8 billion).
Overall ad spend grew by 5% in Colombia during the first half of 2012, according to figures from Asomedios, Andiarios and IAB Colombia. While we could not find 2012 ad spend numbers for other Latin American markets, the figures from last year suggest that Zenith Optimedia’s positive projections make sense.
As such, it’s likely that we’ll be reporting strong 2012 ad spend figures for all of these markets during the first quarter of 2013. To explore how we can help you reach Latin America’s growing consumer market through a campaign in any type of media, please contact us.
Veronica Lizama is the Ad Sales Director for the Offline Department—which handles Latin American media campaigns for TV, newspaper, magazine, radio and out-of-home advertising—at US Media Consulting.
About the authorUSMC IS AN ADVERTISING TECHNOLOGY COMPANY WHICH OFFERS AUTOMATED, SCALABLE AND RELEVANT DATA-DRIVEN PLANNING AND EXECUTION OF MEDIA MARKETING CAMPAIGNS. Ignacio Roizman, Chief Operations Officer for US Media Consulting, speaking about programmatic buying at Red Innova in Buenos Aires on June 27, 2013. Global mobile ad revenues were up an impressive 83% last year, according to the latest findings from a new report from the Interactive Advertising Bureau (IAB) and IHS. The majority of worldwide mobile advertising revenue is falling directly into Google’s deepening pockets. Over the coming years we believe that the majority of online ads will become RTB enabled and big brands will increasingly turn to DSPs to help them more effectively manage their online marketing budgets. How RTB Works -- To provide an example of how RTB works, a user could be browsing the Internet and click on a link to a car forum.
Intelligent Programmatic Buying Required -- The increase in online ads becoming RTB enabled has flooded the market with ad inventory.


Advertising dollars are still in the early stages of shifting to DSPs, but reception from brands has been positive. According to the report, US mobile advertising grew 178 percent last year and is expected to grow 77.3 percent this year, a five fold increase since 2011. While Google leads in mobile ad revenue, Facebook is expected to take three of every ten dollars spent on mobile display advertising in 2013, earning the top spot for mobile display ad market share. Twitter made an impressive appearance in the mobile display advertising market, taking in 7.3 percent of US mobile display ad revenue in 2012, the first year the site offered display ads. Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. Zenith Optimedia has joined these two sources with its own strong projections for the region. To get a sense of how accurate these projections may be, we researched actual ad spend figures for Latin American markets for 2012.
Free TV continues to dominate the Brazilian ad market, commanding nearly 65% of the ad spend and growing by 13% compared to the first 6 months of 2011. The total reported by these organizations —which reflects ad spend in regional and local TV, magazines, newspapers, national TV, radio and Internet— is one trillion Colombian pesos, which is about US$555 million.
Mobile ad revenue represents display advertising, search and messaging-based formats served on mobile devices. Google especially dominates the US mobile search advertising market were it earned 93.3 % of all US mobile search ad dollars last year. A large financial institution that we spoke with has an agency that staffs several hundred employees on their account.


Mobile ad dollars represent display, search and messaging-based formats served on mobile devices. 2 spot under Google, Facebook earned $390 million in mobile ad revenue for 2012, claiming 9.5 percent of the market. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. However, the two forms of media that grew the most in the first half of 2012 in Brazil were Internet and pay TV, each of which registered growth of 18% in this period.
During the first half of 2012 Internet grew the most of all Colombian media in ad spend: 12%. In 1996 he founded and led Advanced Media Productions, a 20-employee digital marketing agency, as President and CEO.
Mobile advertising will continue to climb dramatically, with an expected $27.13 billion in total mobile ad revenue by 2017, just under 45 percent of all digital ad revenue. It’s also interesting to note that Brazilian newspapers grew by 4% in ad spend during the first half of 2012.
In Western Europe and North America, search accounted for 60% and 56% of mobile ad revenue, respectively.
However, they will need to evolve by using, acquiring, or developing programmatic tools on behalf of their clients.
If not, they may go the way of the human trader and find that machines are taking their place.



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