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Content Marketing means creating thematic contents to capture qualified traffic for the own website and increase visits according to business objectives. Content Marketing is an inbound marketing technique, a definition that makes more evident the aim of attracting leads and prospects for the own products and services by means of valuable informative or entertaining contents. Producing SEO optimised contents is unquestionably the best way to rank well on Google’s search results. In order to plan a good content marketing strategy it is needed to have in mind a clear target and what topics are to arouse interest and attention.
Rely on copywriters and web marketing experts with SEO skills to develop an effective content marketing plan. When target and topics have been defined it is time to choose the most suitable formats to communicate with the targeted groups: web pages, pdf documents, videos, slides, podcast, infographics, etc. Formats are choosen according to the target and type of content; different types of formats can be used at the same time. Internet and particularly social channels (social networks, forum, online communities, blogs, etc.) allow to spread out information, contents and advertising messages with an unprecedented speed and pervasiveness. Sharing functions available in nearly all social media profiles and mobile applications make of the conversational and relational marketing an activity much more actual and dynamic compared to pre-internet era, when widespread brand awareness and trust diffusion depended on the inescapable slowness of the word of mouth. Content Marketing, as well as blog marketing, is a non-conventional marketing strategy which should aim to exploit the viral potential provided by social technologies.
Who chooses to promote his business through original and engaging contents should ideally aim at making each content (article, post, video, pdf, photo, infographic, etc.) a product worthy of viral spreading.
The more valuable the produced material is the more it will spread out by the very users through spontaneous sharing.
Who has added value to inject into the net finds in blog marketing a terrific promotional weapon.
One of the most crucial factors for search engine ranking is the number and quality of links proceeding from other internet websites, deed that search engines interpret as a signal that the website getting backlinks is popular and valuable. For this reason over the years SEO specialists have developed numerous techniques (black hat) to multiply backlinks to artificially pumping up the score of their clients’ website.

This kind of link building based on poor quality backlinks has worked until Google has operated a series of updates to its algorithms that are now capable of penalising these techniques and recognising the webpages’ real informative value. Consider the impact of Google Panda 4 on eBay which, after the update, lost an impressive amount of web traffic. Besides google all search engines are improving their ability to appraise contents and backlinks bringing about a shift towards quality content marketing. Social citations must be included among authentic backlinks as signals of appreciation proceeding from social channels.
Consequently, highly original valuable contents whip up users’ engagement, foster virality and, finally, produce social citations. In this way, content marketing borders on link baiting or link earning: creating contents that raise interest to get backlinks and improve website ranking. SEO optimisation and Content Marketing are forms of inbound marketing that aim to increase website’s visitors without direct investments on online advertising. Contents should also be put in relation through an internal linking work (a seo technique to link webpages and online contents).
Finally, valuable contents, well ranked in engines results and promoted on social networks, reach visibility and trigger virality which, in turn, multiply social citations and backlink across the net producing a virtuous circle with content marketing in the middle.
For sure content marketing results change based on sector and business: for a chemical firm is more complicated leverage the web through contents, but think of the extraordinary results produced by tourism online marketing when exploiting blog marketing strategies.
The content is king as well in sectors like: clothing, food, internet, entertainment, culture and others.
To conclude, content marketing and SEO are two sides of the same coin: companies and professionals with both time and resources to spend in these activities can achieve great lasting results and, in the medium-long term, save in digital advertising costs. The following infographic shows 10 relevant points to enhance your blog content strategy so as to rank higher on search engines while improving quality and effectiveness for users. When a company realises the great opportunity provided by blog marketing and content marketing in its broadest meaning (including the creation of other formats of contents like videos, slides, pdfs, infographics) is time to define a plan and allocate resources. 5 Cool Content Marketing Infographics You Shouldn’t Miss You are using an outdated browser.

Faced with the challenge of promoting the Chamber and its events, this committee meets monthly to provide input and assist with marketing tasks.
I am the ChamberWe love working with the Chamber because their programs go hand-in-hand with our goals. This way content marketing includes an unlimited potentiality to evolve into viral marketing amplifing outstandingly the company’s promotional communication.
Milions of bloggers all over the world share and broadcast informative contents, almost in real time, turning internet into a global flipper.
Here is one of the reasons why also social media marketing is growing in importance, pushing companies to acquire new followers and boosting engagement. Running a company’s blog is a great solution to carry out a content marketing strategy and building up an audience of followers and contributors. All marketing methods, both traditional and online media are addressed to further the mission of the Chamber, increase visibility of membership benefits, and host and promote all Chamber events.
As a long-time business owner with an interest in technology, he strives to help businesses embrace new technology while sharing their unique story online.
The better the content and the more it is shared tells Google and other search engines that your website is worth reading. If it is really good content it may even appear on the first page or even at number one (by the way by obtaining top ranking it receives about 40% of all clicks).Social – Important for driving social media sharing – the better the content the more it is shared.
Fullstop!!Here are 5 Infographics that share some valuable insights into how the content marketing game plays out on the world wide web.#1.

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