Video content marketing statistics jobs,offline marketing erkl?rung,free advertising websites in karachi - Reviews

Author: Kevin JorgensenStarted my career as an engineer because I enjoy mastering the way things work but quickly learned that people are much more challenging and interesting than machines. Having content on a site may seem to be not too much of a big deal, but you would agree to the fact that if there is no quality content on a site it can cut its story short. If you can understand the role content plays in the global marketing sphere, you will understand why it is not only marketers who can’t afford to ignore it. In fact, content marketing can be described as a bigger approach that paves path for a business. From smartphones to tablets and desktops, users have access to different types of content almost everywhere like website content, blog content, promotional ads and so on.
For this to succeed, your content should be interesting and helpful that can win the trust of your target audience so that they read it further and visit the site again. However, it is important that you don’t waste people’s time by offering them bad or poor content. You need to understand that the audience does not like to stay, if the content does not resonate with their interests or does not stir their curiosity to read any further. According to Nielsen Norman Group, users tend to leave a page within ten to twenty seconds if they do not find anything relevant on a webpage.
In addition to offering a great user experience, great content has several SEO benefits although great copywriting should always be the primary focus.
It is the art curator who first creates the perception about an artwork among the audience even before the artist does. There are many brands that understood the mileage of content marketing and used it to gain great benefits out of it in a timely manner. For many successful brands – Intel, Virgin Mobile and American Express, to name a few – content has been a great help in connecting them easily with their consumers. Every brand aspires to bring sales on their way and become a major profit-earning business. By now, the global marketing industry is already spending over 20 percent of its marketing budgets on content marketing, and it is yet to grow in the coming years. Content marketing means creating impressive content and sharing it with the audience to help them know you.
About Alan SmithAlan Smith is an avid tech blogger with vast experience in various IT domains, currently associated with SPINX Digital Agency, a Los Angeles, California based website design, web development and internet marketing company. Usability Geek is a Usability & User Experience (UX) blog that provides practical and useful information.
Our readership comes from various fields including those of Usability, User Experience, Human Computer Interaction (HCI) and Information Architecture (IA).
Youa€™ll be joining the 130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing. We had this graphic on a Post-It note in our office for months and published it in March 2012. Though we're fans of Eloqua's Content Grid, which inspired this, we think it's a little too 'B2B' orientated, and their v2 is pretty complicated. Our matrix, is structured to help you think through the dimensions of different content based on how your audience might think and what you're trying to achieve as a business.
When reviewing the potential of each content type, you should also think about its potential to attract inbound links to your site to help with SEO.
We've grouped all our infographics as a free download if you'd like to print or view enlarged versions.
For our round-up of all the Smart InsightsA infographics we've included a spin-off from our original 2012 Content Marketing matrix based on a collaboration with Hubspot to create a Content Marketing Planning Template. I have to say that I love this content matrix and it has certainly pulled things into sharp perspective! I’d say that often B2B is bottom left quadrant = play it safe, but the matrix should prompt marketers to think more top left where there is likely to be more cut through. Thanks Anna – glad to inspire at the right time and the comments inspire us to create more similar tools. Normally I just read this content from my RSS, but I wanted to follow through to this post and comment to let you know that this is fantastic! The term “content marketing” has recently reached buzzword status, although any marketers worth their salt have been doing it since the beginning of time. We spoke to content marketing experts Barry Feldman and Robert Rose and found out what they thought of content marketing today.
Barry Feldman, of Feldman Creative, is a content marketing strategist and creative director. Robert Rose is chief strategist at the Content Marketing Institute and a senior analyst with Digital Clarity Group.
Both Robert and Barry agree that increased audience engagement is an essential stepping stone to creating more leads, which is a primary avenue to increased sales. American Express’s “Unstaged” program organises live music events for streaming online as well as edited release after the show. By knowing who their audience is and having their personal email addresses from the registration phase, they can effectively market their services directly to potential customers. Adapting content strategies to changing markets and keeping ahead of the crowd are important, but actually doing it is difficult.


Robert explains that, “The biggest challenge, and one that I’m primarily focused on these days, is teaching companies how to be good with the creation of content. Barry’s opinion on outsourcing your content creation is of a slightly different take, “…you can’t say ‘you’re the digital expert, here are the keys to the kingdom,’ I think you have to be involved.” He says of the people who create your content, “It’s getting harder and harder to master the skillset that it takes to succeed in marketing.
Placing a value on content creation, instead of simply expecting it from everyone, can have dramatic effects on the quality of content that is produced by your organisation. Once you’ve prioritised your content creation and then want to improve the quality of it, taking a look at other markets for inspiration and taking risks are important. When it comes to audience targeting it’s usually best to be as specific as possible and then branch out, rather than start with a broad base and refining it. Don’t forget about other forms of online advertising: they’re still important and both interviewees agreed they are essential in supporting content marketing efforts.
Finally, if you want some examples of “smaller” companies that have great content marketing programs then here are some that are bound to lend some inspiration: HelpScout, recommended by Barry, has great content especially in the form of blog posts and ebooks. It seems that companies today are on quite a level playing field when it comes to content marketing, and not taking full advantage of it would definitely be a mistake.
Director of Marketing for SweetIQ, inveterate traveler, writer, reader and general enjoyer of patios, mountains and people of all sorts. In fact, we have already highlighted how usability and online marketing overlap in some areas. With the help of quality content, the audience gets to understand a brand, know about its products and services, and get interested into it. This is one good way to keep the audience well connected to your site and not disappoint them when they visit on it next time. Good quality content helps in the making of a brand by establishing it and allowing the audience to look through the brand, its products and services.
Everyone values time and no one would give a damn to content that is not returning them anything in the exchange of their time ‘wasted’ into reading it. Likewise, the first impression about a brand is passed on to the audience through its content on the site. By the time these established brands have presented their innovative concepts, they knew that they had kicked off their sales and probably leading the market. If you are a digital marketer, you understand the importance of using content marketing for the benefit of your brand.
This includes this simple Content Marketing Planning template below which has a plain background to enable you to compare your current approach to future approach.
I’m not sure I think evrything is quite so mutually exclusive, but visually it works great.
Today, however, it has become essential in order to grab, and keep, the attention of an audience, because it has become second nature for them to tune out the barrage of advertising that they’re subjected to on a daily basis.
In today’s crowded market for consumer attention Barry says advertisers are drowned out by noise and repetition, “therefore, audience engagement is harder and harder to get.
Directed by respected film-makers including Spike Lee, Werner Hertzog and Steve Buscemi, the program is a great example of a digital event.
Constant learning is necessary in order to stay on top of your game, and outsourcing may play a role too. Robert says a common assumption is that great content creation is a mystical art that no organisation can develop in-house. You have to push the envelope and to do that you have to take some risks and be unafraid to fail.
Barry says using PPC is essential if you want to accelerate your content marketing program. Thus, content marketing helps in exposing a business for its audience to know it, and generates effective brand promotion for it. Therefore, always focus on delivering interesting content to your audience and convince them about your brand. Therefore, publish valuable content that gives your audience quick updates about your brand when they visit your site. With the help of great content, you can connect with the online audience and promote your products and services for sales.
Coca Cola is a great example to follow, especially in the way it continuously tells exciting stories to its audience, keeping them enticed.
This way of marketing comes as an easy way of attracting the sales leads by the way of creating innovative stories of your brand. A We created it to help your own brainstorming on content ideas to engage customers and encourage sharing.
If you’ve got a series of steps that lead to a marketing success story, audience engagement is the beginning of it. Of course your blog’s content is the main draw, and if it isn’t interesting then the blog is worthless. He explains that “In most organizations, creating content is just something that’s kind of ‘expected’ of everyone. Content is becoming the most robust yet candid part of the global marketing industry and giving both fun and information to the customers. Many professionals have confirmed that both marketers and the audience have severely suffered due to lack of good content.


Regularly posted, new and impressive content has the ability to tone up with the regular customers and retain them for a long-term. Users visiting your site want valuable information that can generate their trust in your brand and help them buy.
Depending on the quadrant(s) that you feel drawn to for your audience, it offers a starting point for your ideas generation.
Barry mentions a myriad of possibilities and ends with “the ultimate in engagement and lead nurturing,” an email list to market directly to leads.
He also mentions “events” as an important component, but says that it’s often left off the list because it isn’t necessarily a digital channel. If you’re an online newspaper publishing reams of content every day, are you a content marketer? If you’re blogging on your website three times a week, are you doing content marketing? If you’ve religiously published one new whitepaper, eBook or webinar a month for the past year, are you a content marketer? Because you use Google Analytics, Hubspot or one of the other marketing software platforms, does that make you a content marketer?
It’s a set of actions, executed in a specific sequence, designed to create a singular, repeatable result. So simply banging out blogs a few times a week on whatever topic happens to catch your fancy – even if those topics happen to be relevant to your business, school or non-profit, isn’t content marketing.
When a company like HubSpot publishes a statistic that demonstrates a positive correlation between blogging frequency and the number of leads generated on a website, there’s an important piece of information missing. The blogging that generates more leads has to be created and published in a specific way to achieve that positive correlation. Simply producing more content, which might be the conclusion you draw from published statistics, does not make you a content marketer and does not help you generate more qualified leads.Roles MatterAnother important part of the definition of content marketing is the different roles that content plays. Some content is designed to attract visitors, some to engage prospects and some to qualify leads.
The more focused a piece of content is on one of these jobs, the more useful the information that you gather about how people interact with it will be. One-size-fits-all content is a no, no.If you’re constantly creating content that only performs one of these functions, you’re not doing content marketing.
For example, if you only write content about general topics in your industry or cause and never create content about your specific branded solution you may be attracting visitors but you’re probably not doing much to generate leads… and you’re not doing content marketing.
A classic case of this kind of content myopia is the content creator whose content only speaks to their branded solution.
Their content always talks about how great their solution is, how it beats the competition hands down etc. This type of content reads like an advertisement… the problem is that no one reads advertisements… and this type of content, as a result, is largely ineffective.Another common way that marketers falsely convince themselves that they are doing content marketing is by simply creating different types of content because someone told them they should or that video was better than blogging etc. Just because you have blogs, a few webinars, an eBook and a video on your website does not mean you’re doing content marketing. If you’re doing content marketing right, you’re creating the appropriate types of content to attract visitors, engage prospects and qualify leads and offering it to the people learning about your company, school or non-profit at the appropriate time. When practicing content marketing, the appropriate time is defined both by the process and by the person consuming your content. In content marketing we use the concept of a funnel to visualize how people move from a more casual, less engaged relationship with our value proposition to a fully qualified, engaged relationship, ready for sales follow-up. While the concept of a sales funnel has been around for generations in content marketing there are some new twists that help the marketer identify the level of engagement and know what types of content to offer.
Simple.Let Your Funnel Be Your GuideIn the top half of the funnel, visitors are consuming content on general topics related to the industry you’re in. Prospects in the top half of the funnel are learning about alternative answers to the questions they have. For example if you are marketing running shoes for Acme company, in the top of your content marketing funnel, you’re attracting visitors with content that speaks to the general topics that people in the running community are concerned about. The people in the top half of your funnel are simply gathering information and if you’re providing it, you are becoming their go-to source. How you make the offer might be in a webinar, video, white paper… some sort of premium content that requires a person to identify themselves… on a form.
The reader has told us they are specifically interested in my brand of pronation solution for runners. Now it’s time to qualify that interest with content designed to address potential objections to my solution… objections like, you’re too expensive or you take too long to deliver or your packaging doesn’t offer this particular combination of features. How a prospect consumes this qualifying bottom half of the funnel content ultimately tells your sales person what she or he should focus on in a sales call, which is typically the offer at the very bottom of your funnel where you have a fully engaged, qualified lead. And that’s what content marketing is all about, right?So you’re probably starting to get the picture that there are many, many ways to do content marketing wrong (and be convinced that you’re doing content marketing) and only one way to do content marketing right. Whether you’re an inbound marketing agency, a frustrated marketer who needs structure around the content creation effort or someone aspiring to do content marketing, The Content Marketer’s Blueprint will help you achieve your goals and Innovative Marketing Resources can create one just for you.



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