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Content marketing software company SocialEars share 14 methods for winning the game of content marketing in this fun infographic. While it’s certainly true that promotion is important, the infographic misses the mark in exactly when this becomes an important consideration. As marketers trip over themselves trying to figure out how to best take advantage of the deep insights unearthed by Facebook’s Social Graph Search, pundits are having a ball with it. The search giant has again exceeded expectations and cemented their dominance with a 36% YoY increase in revenue. Real-world stores like Toys ‘R Us, Staples, and Best Buy are taking a page from Amazon’s book and experimenting with on-the-fly price adjustments, based on web pricing data. Google has confirmed a Panda refresh, making this the 24th version of their cuddly algorithm designed to slowly choke the life out of websites with low quality content.
A recently published study shows that people tend to believe false information and untruths, even when a correction is published immediately. How do you think Facebook’s Social Graph Search can be used by online marketers (in a not-creepy, completely not voyeuristic way)?
In real life, integrated marketing helps put customers in control of the wheel, so that their actions and preferences drive which messages they receive, when and via which channels. Marketing is a vast and complex area that contains way too much to cover in a few articles so the focus of this blog is on the practical rather than the theoretical. Follow the rules to earn more relevant eyes on your content; be careful, though, over-promotion could result in your company losing the game. As TopRank CEO Lee Odden has said time and again, the time to think about how a piece of content will be discovered and shared is in its planning. Notably for marketers, the aggregate cost-per-click on the Google network was down 6% from the same period in 2011, while paid clicks volume increased 24%.
Retailers are increasingly embracing technologies that allow them to compete on price in real-time, according to retail data firm Dynamite Data. Find out which major player saw an 1800% increase in positive brand mentions and which attributes their top five sales day EVER to Twitter.
If you like using Google search to look at images of things like, say, cows with guns, the experience will soon be faster and provide more detailed metadata.
While this may not be news to many people, the findings of this study should be at the back of every online marketers mind when publishing content.


Content promotion should be baked in from idea conception; thinking about how you’re going to get people to read your next big piece after you’ve finished it means you haven’t accounted for your audience’s needs at all in the creative process. If you’ve held off using the platform for marketing, it’s high time to give it a shot; the new dashboard plus the late-2012 addition of (long overdue) analytics makes it a serious contender on the social content scene. See more in this infographic, which highlights 5 well-known brands – including LG, Cadbury and Virgin America – and the rewards they are reaping from the channel.
Instead of redirecting the user, it will be right under the clickable hosting page and there are now four clickable targets to the image source page instead of two. It’s important to get your facts right the first time, as inaccurate or mistaken information may take on a life of its own. Will real-time price updates in-store make it harder for online retailers to compete, or does the convenience outweigh any cost savings? This latest iteration of Google Image Search does bear a striking resemblance to Bing’s image search… though we’re sure that’s just a coincidence. I guess the very first piece of advice I can give you is to think about how your game is going to be marketed right at the beginning because there are a couple of important decisions you will make that will impact the game design and how successful you are in taking it to market.
Assuming you are at the beginning of the process, there are 2 key artifacts you need to create:Marketing strategyMarketing plan I advise you to keep these two things separate, at least, in the beginning. To begin with, like I said, keep them separate, as they require you to think at different levels to create them. You need to think about the marketing strategy right at the beginning of the game creation process because certain decisions around things like game design, monetization, languages and localization will all be impacted by your marketing strategy.
If you are self-publishing then the key things you need to cover in your marketing strategy are:GaaP vs. TV companies decide which TV programs to make or buy based on the audience they are trying to target. However, I feel relatively safe suggesting that not enough of that decision is driven from the marketing strategy.
Traditionally, it has been harder to self-publish on certain consoles than say on mobile for example although all of this is changing rapidly.
Many games developers launch their game initially in a test market where they gain valuable insight into how it is being played so that they can make initial changes before they launch the game in other perhaps lee forgiving markets. This is to be expected however, you should still plan a budget around how much you can spend before the game makes any money and then how much you are prepared to continue spending at various different revenue levels.


Naturally, most developers don’t have these budgets so it is unlikely, for example, that you would even consider a TV ad in the early stages of your game marketing plan (if your game becomes the next Clash of Clans then you might well use TV ads quite a lot). The best channel a game developer has is its existing customer base on other games it has launched. All of these areas need to be considered carefully at the beginning of your game project and the analysis and conclusions are what make up your marketing strategy. Over the coming weeks we are going to continue to publish new posts in this series about Game Marketing that deal with the channels that should make up most indies’ marketing plans. In many ways it resembles playing a good strategy game or it can sort of be like fishing where you place a certain amount of strategically located nets and each day you check them to see how many fish you have caught. Your should define your market first before you go with the creation of the game, concept and design.
Is it possible to get hands on the complete marketing strategies of top iOS games, like Bubble Trouble 2: The Castle, Deer Hunter, etc?
As per my latest implement experience, the given all strategies are effective to get proper results. We love GameSparks and are sticking with it going forward." Hutch Games, MMX Racing - As featured on iTunes worldwide. It offers us rich social features that have been well developed and scale to our needs." Square Enix John Lusty Technical Director (Worldwide) " No GameSparks. Plus, features like the Test Harness and SnapShots are a big selling point for me.” Kendosoft Luke Clark Founder, Lead Designer “After researching different highly-scalable backend solutions, GameSparks was the clear winner. The platform offers everything we were looking for including an excellent suite of tools for development and testing.
Flexibility, rapid iteration and stability are key to us and the team at GameSparks really understands this.



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