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Increasingly, brand loyalists want to know that their favorite brands and companies are aware of the things that they hold important and have the same values. There are many types of video strategies that companies can employ to engage their customers. With companies inviting the audience into the brand experience, consumers are mobilized and thus engaged to create their own content, which allows for a multi-dimensional experience with the brand. Through videos, brands are able to reach their consumers in more personal ways using emotional connections to encourage participation. Social Media tutorials , infographics and blog from Andrew Macarthy, author of Amazon Bestseller, 500 Social Media Marketing Tips. Nostalgia can create an instant bond with customers, especially if they already have a long shared history with a brand or business.
Sometimes it’s hard to demonstrate what your business does in just 6 second Vine marketing videos. Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. Video gives you more opportunities to expand your brand by gaining it visibility and establishing credibility within your niche. Founded in 2003, Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them. Together with hundreds of expert contributors, Small Business Trends brings you the news, advice and resources you need. We cut straight to the chase, so if you think you can keep up—read on!First things first.Video marketing is a big deal. Nielsen recently the statistic that 64% of marketers expect video to dominate their marketing strategy in the near future.
It is crucial for brands to always consider their audience in order to create content that is relevant to them. Tutorials, testimonials and Q&A’s are great ways to connect with consumers in an emotion, visual and personal way. However, the video creation is just the beginning… tune in for part two of this series to learn the importance of strategy in marketing video series to existing and potential consumers!
Vine creates an opportunity to use video, the most popular content on the Web, in a very unique way. While the short video can make a powerful impression, it also requires you to boil down your marketing message to just a few seconds.

Check out the examples below to see how successful brands have leveraged marketing on Vine to create a powerful message to customers that can’t be ignored. Watch as Volkswagon uses this technique by sharing the story of a 1955 Beatle that traveled the world 3 times and is still going strong — all in just 6 seconds. Here Virgin Mobile takes a silly look at the possible downsides of really great network coverage, especially for those carrying heavy objects. For Bacardi UK, a well-known brand for alcoholic beverages, what could be more natural than a 6 second step by step drink recipe? Nordstrom, for example, created a very memorable image that also played off of mobile and Vine too. Watch as Lowes shares a quick tip for dealing with a stripped screw with a common household object. GE, known for technical innovations, used Vine to share a simple science experiment that creates a cool visual and can be easily replicated with just a few supplies. This quick stop-motion Vine showed off some of the things that people could keep in one of the Gap’s leather stripe totes.
American Apparel gave Vine users a peek into its manufacturing process for some of its made-in-America shoes.
With a new mobile shopping app, fashion brand NETAPORTER shared a Vine clip detailing how the app works and how easy it can be to shop. This stop-motion video shows off some of the capabilities of Samsung’s phones and apps while appealing visually to viewers.
Internet Explorer created these animated characters to add some fun to its message while also highlighting some of the browser’s newer features.
Watch as Progressive shows viewers an abbreviated commercial where it shares a social media hashtag for one of its more recent promotions.
And because creating and distributing a video is free, it’s well in the reach of the most budget strapped entrepreneur. When she’s not writing she can be found on her personal blog Wattlebird, and exploring all that her home state of Michigan has to offer. Build a good video marketing strategy should be one of your goals if you want to target a wider audience. This is not be a surprise given the simultaneous evolution of content marketing and technology over the last five years. With YouTube reaching over one billion unique visitors a month, the connection seems intuitive.

Through the use of videos, companies are able to show their human side – how customers use their products, how these products are improving the lives of customers – instead of constantly pushing products in a sales way.
However, one of the most popular ways that brands are using videos to engage is through user-generated content.
We’re now free of those corporate chains, offering unique expertise creating and implementing channel-agnostic custom communications tailored to reader behavior. If so, please do get in touch to hire me to help you with for your social media marketing needs. It combines video with another powerful force in online marketing, social media, by making it short, versatile and very easy to share. Instead, the company showed off some of its branded T-shirts and a brief shot of its well-known co-founder. Taking a video of the company made it appear a series of Vine users were literally passing Nordstrom merchandise from screen to screen.
According to the latest (2014) research from Content Marketing Institute, 88% of B2B marketers use videos as their primary marketing tactic. Slowly but surely, more and more brands are taking to the web to create their own videos – on YouTube, Vine or Instagram, for example – to engage and encourage customers to participate with their brand.
And, as new channels of distribution and sharing develop, the various avenues for marketers to use videos in their strategy continue to grow and expand. Since videos are able to be created easily (and inexpensively) on mobile devices just as they are with professional equipment, many brands are encouraging users to document their experience with a particular product or service. In the first part of this two part series, learn how connecting through the human element and personalization can drive engagement with brand customers. And through our work, they see increases in relevance, engagement, and action, all of which drive business results.
Knowing how to read and analyze video metrics is half the battle!When you invest all this time in creating awesome videos, understanding important video metrics is essential. Contact a ninja today or call 1-888-77-NINJAAbout the Author: Shannon Callarman is the marketing coordinator at Cubicle Ninjas.

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