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The idea of this type of thread is unique, in my opinion, and has a lot of interesting applications. Because of this, Threadlife could have more staying power and virality than other video-sharing apps. As far as using the app goes, it’s jam-packed with a lot of options, which can make navigation a bit complicated and runs slightly counter to the whole theme of simplification. Mobile apps that promote photo and video sharing are eating up more of consumers' time and representing a threat to YouTube's dominance, according to a new study. Flurry Analytics tracked 180,000 apps from October 2011 to March 2012 and found an 89% jump in minutes spent on photo and video apps. While it cannot be concluded that mobile video apps are cannibalizing YouTube, the shift in time spent between these two platforms appears to be a signal of disruption.
We've been hearing for weeks about Socialcam, a new video-sharing app from, and today it becomes available on the iPhone and Android. With Socialcam, is focusing more on the social aspect of mobile video — as well as making it dead simple to upload. All one has to do is turn on the camera, record, add a title, tag friends in the video and share via Facebook, Twitter, e-mail or SMS.
While we can see this app becoming very popular among news sources and lifecasting celebs, the team says, "We built it very specifically for friends and family.
At launch, the team has built an easy-to-use, slick tool for video-sharing (we would have loved it if they had included filters, a la Instagram, however).

If you want to check it out for yourself, surf on over to the Socialcam website for more info. They take too long to upload, or the filming process is too complicated, or you don’t know how long of a clip to shoot or how long is too long. A lot of existing video-sharing apps, like Socialcam, require editing, music selection, and filter-choosing either before or after you take a video. The research company found last June that for the first time consumers were spending more time on mobile apps than on the web. Mobile playbacks on YouTube have tripled in the last year to more than 500 million views a day and every minute over three hours of video is uploaded to YouTube from mobile devices.
Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe. Upon logging into Socialcam, the first thing we noticed was how similar it looks to Instagram, which makes it easy for people to snap pics and share them on the fly. There's a feed with all of your friends' videos, a feed with your own vids (this is a feature Instagram lacks — I personally find it a little hard to find one's own pictures on that app), the camera, a tab that leads to whom you're following, your followers, suggested followers and settings.
But even if that’s the case, you can still create private threads to document your favorite places, events, and moments, like a topical video journal. So, add us to your ad blocker’s whitelist or pay $1 per week for an ad-free version of WIRED. Consumers spent 87 minutes a month using such apps — including Viddy and Socialcam — in October and 231 minutes in March, according to Flurry.

That data supported a hypothesis from Wired in August 2010 declared that "The Web is Dead," pointing to a shift in consumer usage of the web to apps. In fact, if you're an Instagram user, you should have no issues figuring out how to use Socialcam. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Conde Nast. Consumers spent 425 minutes, on average, on YouTube in March, which is far ahead of the time spent on mobile photo and video-sharing apps.
Facebook is so sticky because when you sign up, there's already pictures of you on there that you haven't seen. There's content that you want that you didn't know was there." He hopes that same will be true for Socialcam. You can tag people in videos who aren't using Socialcam, as its plugged into your social networks.

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