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In just two weeks, Web Courseworks will join Tagoras for a webinar on Developing a Compelling Strategy for Your Education Business.
In anticipation of the webinar, I interviewed Celisa Steele, Co-Founder and Managing Director of Publications at Tagoras, on a few education business strategy topics that have us excited.
Strategy has become a recurrent theme for us—pretty much any time we conduct research, we ask about strategy.
Now, these are just numbers—unless you buy in to the fact that strategy is essential, that it’s the driving force that allows organizations to make, in a coherent, intentional manner, the myriad decisions that go into managing and growing an education business.
Does the size of the organization or education department affect the commitment to planning and strategy?
Often organizations struggle with strategy because the people involved (those in education and in other areas of the organization—this isn’t limited to education folks) don’t know how to lead a process that arrives at a strategy, often because they’ve had a bad experience in the past—I’m thinking of the oxymoronic “strategic planning” efforts that can bog down in months of meetings and binderfuls of documentation but don’t really get at the heart of what a strategy can do for an organization.
Good strategies are usually deceptively simple and terribly enlightening—they can inform our decisions and instruct our actions. That said, the education strategy must be informed by the association’s overarching organizational strategy. If the organization’s education strategy focuses on its products as means to improving the industry or profession the association serves, then the success metrics need to plumb performance improvement of the people working in that industry or profession. If the organization’s education strategy targets, in part, people who might enter a particular industry or profession, then looking at membership growth may be an appropriate metric. Metrics are just one example of where having a strategy helps you make decisions—if you know what end you’re after, you’re going to be able to weed out the metrics that don’t tell you anything about that goal and focus on the ones that do tell you that you’re moving the right dial, in the right direction. As an exercise, is there value to organizations in visioning and defining where they want to be – what their metrics of success are going to be – and then working backward from there? There is absolutely value in picturing the desired future state and then working back from that to what has to happen now to turn that vision of the future into reality. If you’re looking at the past or even the present and projecting forward, you might get some interesting benchmarking data and see some areas for improvement. The first sentence of the webinar description mentions “strategic thinking and agility.” Those two things – strategy and agility – might be viewed as oppositional.
Strategy provides a framework for making decisions—it’s the dancer’s strength, the poem’s patterned form.
The not very satisfying answer is that it depends—on the strategy, again, and on how the technology platform can (or can’t) support the strategy.
Given the times we live in, strategic thinking and agility are essential for any business, but Tagoras research has shown repeatedly that most organizations do not have a strategy for their education business.
First of all you will need to identify your business objectives and make a clear plan of action. Of course – it is likely to be a combination of all these things and more, but it is important to focus on one area at a time, and plan your strategy around each of the cogs that will turn the wheel. For example, if you are looking to generate exposure, there is no better way than a video that goes viral. Take Tipp-Ex’s “Shoot the Bear” video for example, which went viral from day one – with 1 tweet per second in the first 10 hours, and one million viewers after 36 hours. Our previous article looks at some of the ways video can be implemented to increase your website conversion rate.
At a cost of around 900,000 Euros for “Shoot the Bear”, not every company will have the marketing budget of Tipp-Ex! The reality is that you don’t always need Hollywood-style production to make a video that delivers value, so once you have worked out the budget your business is able to put towards video marketing, it is just a question of tailoring your strategy to make the most of it.
There will be potential video content all around you every day – capture one of your team giving a talk; introduce your staff on camera; film testimonials from happy customers… Content is king, and there are opportunities everywhere – you just need to open your eyes to them!
Contracting a team of video production experts will take most of the work off you, but if you are on a shoe-string budget – be as creative as you can, like these guys were using just one camera and a few borrowed treadmills.
Probably the first area to look at is the one where you already have a captive audience: your website.
For increasing visitor engagement, reducing bounce rates and increasing conversions – effective video is an unbeatable medium, and your website is your prime piece of real estate to showcase your business.
If there are areas of your site that are less successful (maybe visitors are spending less time on a particular page, or not completing an action you hope they will), look at how video could be used to keep your audience engaged and informed. The next part of your video strategy will be to look at the channels that can connect quickly to your audience. Social media networks such as YouTube, Facebook and Twitter are changing the way businesses communicate with their customers, and make it possible for everyone to create and share content.

The next important part of your strategy is to plan and research how you are going to optimize your video for the search engines. Make sure you fill out all information fields relating to your video, and add descriptive, catchy titles.
Take it step-by-step, and there may well be a fair amount of trial and error – but it will be worth it!
Having invested so much time and effort into your video marketing strategy, you will want to make sure it is working for you. Without visible analytics, it will be impossible to know whether you should continue down the same path or change tack – and hopefully, with a clear strategy in place you will already be half way down that path! Fresco of Approving of bylaw of Society of Jesus depicting Ignatius of Loyola receiving papal bull Regimini militantis Ecclesiae from Pope Paul 3.
This group bound themselves by a vow of poverty and chastity, to "enter upon hospital and missionary work in Jerusalem, or to go without questioning wherever the pope might direct".
They called themselves the Company of Jesus, and also Amigos En El Senor or "Friends in the Lord," because they felt "they were placed together by Christ." The name had echoes of the military (as in an infantry "company"), as well as of discipleship (the "companions" of Jesus). New Delhi, Website Design company in tiruchirappalli, Website Design company trivandrum, Website Design company in mysore, Website Design company in navi mumbai, Website Design company in jalandhar, Website Design company in ambala, Website Design company in hisar, Website Design company in bareily, Website Design company in kota, Website Design company in salem, Website Design company in aligarh, Website Design company in bhubaneswar, Website Design company in moradabad, Website Design company in noida, mass mail company in india, Website Design company gorakhpur, Website Design company in allahabad, Website Design company in rajpur, Website Design company in bhiwandi, Website Design company in kochi, Website Design company in jamshedpur, Website Design company in bhilai nagar, Website Design company in amravati, Website Design company in cuttak, Website Design company in bikaner, Website Design company in warangal, Website Design company in mire, Website Design company in guntur, Website Design company in bhavnagar,website design company in agra, website design company in mathura, website design company, varanasi, website design company, in jaipur, website design comoany delhi, website design company in rajasthan, website design company in meerut, website design company in lucknow, website design company in guragon, website design company in punjab, website design company in kanpur, website design company in saharanpur, website design company in mathura, website design company in firozabad, website design company in allahabad, website design company india, website design company in ghaziabad, website design company in mumbai, website design company in pune, website design company in bangalore, website design company in jhansi, website design company in gorakhpur, website design company in mirzapur, Website Design company in durgapur, Website Design company in asansol, Website Design company in ajmer, Website Design company kolhapur, Website Design company i ulhasnagar, Website Design company in siliguri, Website Design company in saharanpur, Website Design company in dehradun, Website Design company in jamnagar, Website Design company in bhatpara, Website Design company in dewas, Website Design company in indore, Website Design company in sangli miraj & kupwad, Website Design company in kozhikode, Website Design company in nanded waghala, Website Design company in ujjain, Website Design company in gulbarga, Website Design company in tiruneveli, toll free no. Here at Adindia360 Web Design, we offer brilliant and quality website designing at the cheapest prices. We design brilliant eCommerce website that will not only help you to sell your products online, but will make the shopping process easy for your customers.
We design user-friendly and robust portals for Matrimonial, Community, Classifieds, Travel, Job or Real Estate and more. Along with great design, we create a fully flash made website with cool animations and interactive navigation.. We provide perfect discussion forum on your website that will engage your website visitors in conversation, allow them to post topics, responses, involve them in online discussions. I have a strong interest in joining Tagoras for this webinar because of how impactful an education business strategy can be on the entire lifecycle of educational products. Give us a view of the continuum of organizations that have a strategy and those that do not. At the core of our 2014 Association Learning + Technology report is an online survey of 200 associations. Certainly marketing (and the C-suite and technology and all relevant stakeholders) should be involved, but this is an education strategy after all, and education needs to drive it. Agility is about the speed and grace with which you can make decisions—it’s the dancer’s flexibility and the song’s variety. My guess is that the organizations that have a strategy have an easier case to make when it comes to justifying expenses.
In this session, we discuss the fundamentals of developing a compelling strategy and provide you with a brief but effective process that you can put to work immediately for your organization.Celisa Steele and Jeff Cobb, co-founders of Tagoras, will present this session, sponsored by Web Courseworks.
The live session may be applied for 1 credit toward a CAE application or renewal professional development requirements. Jon Aleckson is an educational leader and consultant in association learning technologies and eLearning. But how do you integrate video into your overall marketing strategy and make the most of your efforts?
When you set out to create a video marketing strategy, the road ahead may seem very long – but drill in deep and simplify it down to the key objective for your campaign. Easier said than done, perhaps, but with video sharing sites getting millions of hits a day – you could just hit the big time.
A bespoke, high-definition video can cost less than ?1,000 and will show a massive return on investment if done well – so it is worth exploring your options carefully. Everyone knows the power of YouTube, and video sharing sites have the potential to engage a worldwide audience of millions with your brand – take a look here to get a more detailed look at some of your options.
Tap into these incredible marketing tools and plan how to get your content out there (these all warrant individual posts so apologies for the lack of detail)! Google loves video content and will rank you high on the search engines if you learn how to choose the right keywords to target. A good video production company will be able to advise on the best way to get started once your video has been produced, but if you are going it alone, take a look at our recent article on the video seo basics and also running a quick search of the relevant video sharing sites will find you tutorials and advice.
Many video platforms offer detailed metrics to help you measure and track the effectiveness of your strategy, so decide which are the most important for you to measure and choose the appropriate platform.

Ignatius of Loyola, who after being wounded in a battle, experienced a religious conversion and composed the Spiritual Exercises to closely follow Christ.
The fresco was created by Johann Christoph Handke in the Church of Our Lady Of the Snow in Olomouc after 1743. Your customers get impressed by seeing your product and services which is displayed beautifully and creatively. Here we have web site designers who have minimum 3 years of Industry experience and who are aware of the trendy designing. From securing funding from the board, to meeting sales projections and maintaining the program, a compelling strategy can lay the groundwork for success at every stage. Of those associations that use technology for learning, under a quarter (23.4 percent) have a formal, documented strategy for how technology will be used to enable or enhance learning. That limits possibilities and prevents the kind of brilliant strategic swerves that can put an organization on a whole new path.
Organizations need strategy and agility. In all those cases, the two components sound like they’re at odds.
If an LMS clearly serves a strategic purpose then it’s not an expense—it’s part of the cost of successfully delivering on the strategy. Elizabeth Miller, Vice President of Sales at Web Courseworks, will also share from her years of experience. He works with an extensive list of association clients on LMS implementation and development, platform alignment and integration, and online curriculum development, giving him a holistic view of business models, operational practices, and educational approaches in association eLearning. Also, a good design compels your website visitors to explore your website further and much deeper. Web Courseworks’ VP of Sales, Elizabeth Miller, will be sharing her insights on the topic during the webinar from her years of experience in educational technology and specifically her work with associations. The only way to keep your customers engaged and increase your sale is good content, easy-to-use features and exciting offers. The best thing about our designing team is they are always ready to provide with endless ideas and possibilities.
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