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SEO can be a confusing concept to grasp, so we’ll start with a few SEO basics to frame the rest of the article. Google’s 2013 Hummingbird algorithm release expanded search rank requirements beyond keywords to measure the semantics of a search.
Keywords are an important aspect of SEO, but keyword-stuffing and other so-called Black Hat SEO practices will only get you on Google’s bad side. In addition to destroying your organic traffic volume, keyword-stuffing and other Black Hat tactics can undermine the quality of your content by disrupting the flow and lending a disingenuous quality to the voice. Integrate your focus keyword(s) into the URL, title, internal links, and meta information of your content. TestimonialsWorking with RK Web Marketing has been a pleasure, and all work has been carried out quickly and professionally.Daryl AstburyChester, UKRK Web Marketing did a great job.
Anyone who operates a business that serves clients within a certain geographic region can benefit from local SEO services. We use the very best local SEO strategy and tools to drive local targeted traffic to a website that can convert visitors into customers.
With our Local SEO services, we strive to lift our client’s website to top local search results in Google Maps and under Google’s top 10 organic search results. Sacrificing quality for SEO puts mediocre content in front of more people, and sacrificing SEO for quality keeps good content locked away past page two of Google’s search results.

From a high level perspective, there are three main processes in delivering search results: Crawling, Indexing, and Serving. During each crawl, Google detects links on pages and adds them to its list of pages to crawl.
When a user searches a query, Google’s computers search the index for matching pages and return the most relevant results. But keywords are still the primary entry method to the search process, as evidenced by the functionality of the Google AdWords paid search tool. The solution is to keep keywords as a focus for overall SEO, but to allow them to take a back seat in on-page optimization. Local listings are very popular on Google, but such listings require the submission of specific information through several channels. Once Googlebot (Google’s web crawling bot) has fetched the new and updated pages, it compiles an index of all words and their location on each page.
Over 200 factors determine relevancy, including PageRank, or the importance of a page based on the incoming links from other pages. In December 2013, the lyrics site was caught offering to tweet links to the blog of an email filtering startup in exchange for the founder placing links to Rap Genius’ Justin Bieber lyrics on the blog.
Stick to this strategy and you’ll see improved SEO and more successful content marketing efforts.

Best of all they did an excellent job with their SEO efforts.Mark LarsenFun Spas & Pool ShopHe is a very good worker, very respectful and easy to work with.
This information includes the name of the business, a local phone number, the physical address and the hours of operation. In addition, it processes all information included in key content tags and attributes (i.e. Though meta keywords have become obsolete, the keywords contained within web page copy and meta descriptions are still a significant component of Google’s page ranking process. In response to Rap Genius’ shady SEO tactics, Google banished the website to the bottom of its sixth page of results.
Thank you RakeshSally BaffourLondon, UKRK Web Marketing is a necessity to any business looking for online social exposure.

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