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You must have JavaScript enabled in your browser to utilize the functionality of this website. Great Free PowerPoint Template and Free PowerPoint Background for Presentation about web design, computer design, designing, decorating. Download this Free PowerPoint Template and Free PowerPoint Background and use them for your business presentations. Red Design Free Power Point Presentation theme design and layout was created by our professional graphic designer. Purchase and download Microsoft premium Powerpoint templates, themes and backgrounds for your business presentations. A confidence, clean and professional CMS web project presentation template, help you to convince your client with eyes friendly visual presentation. Digital metrics are critical for measuring, analyzing, and reporting on the effectiveness of your Web, mobile, social media, and other digital channels. Agencies should ensure that they collect, analyze, and report on a minimum baseline set of performance and customer satisfaction measures.
Adopting a common set of baseline measures and tools across all federal executive branch agencies has many benefits, including providing an unprecedented, government-wide view of how well agencies serve their customers. Web performance metrics tell you how well your website and other digital services are performing, and are generally derived from tools that measure usage, traffic, site quality, and performance. Milestone 8.1 of the Digital Government Strategy calls for GSA’s Center for Digital Services Innovation Center to develop guidance on common performance metrics. Below are ten minimum common baseline performance metrics that agencies should collect for their .gov websites. Powerful, invaluable metric because it’s the only measure that accurately calculates how many individual people (or physical computers) actually visited your website in a given time. Ratio between first-ever site visitors to returning visitors, a User that Visited the site prior to the reporting period. Below are a set of recommendations to help you collect and analyze the common Web performance metrics.
Use the Chart Chooser tool at Juice Analytics to help you find the right chart or graph to illustrate your data.
Milestone 8.1 of the Digital Government Strategy calls for GSA’s Center for Digital Services Innovation Center to develop guidance on common customer satisfaction metrics. Below are minimum common baseline customer satisfaction metrics that agencies should collect for their .gov websites. The customer’s perceived ability to get the information or service they came to accomplish. Very actionable data that gives accurate picture of whether people could successfully complete their task.
A customer’s perceived willingness to choose your service for the same or similar task in the future. To help you collect the common customer satisfaction metrics above, the following are recommended questions to ask via online customer satisfaction surveys.
Would you still return to this website if you could get this information or service from another source? Define your goals. Establish benchmarks to help your agency set customer performance goals and service standards, typically by either comparison with internal benchmarks, or with other agencies, organizations, or functions. Determine how you’ll collect customer feedback. Although many agencies will use an online survey to collect customer satisfaction metrics, as described above, there are many ways to collect customer satisfaction data. Also, while many agencies will collect metrics at the aggregate website-level, some agencies have taken a deeper dive to collect satisfaction data at the page-level or for a specific task or application, which can be highly valuable. Take action on your findings. Baseline and benchmark—agencies can take the data and create a baseline of customer perception and benchmark from year-to-year or month-to-month to show improvements in overall experience or increased ability to complete purpose of the customers visit.
Use their webmaster tools to optimize your site for these search engines, to make your content easier to find. Verify that you’re using the words of your customers (not bureaucratic, organizational jargon).
Review and update any content related to these search terms to make content more compelling and useful. Investigate why people might be losing interest in once-popular content and consider archiving if it’s no longer needed. Speed is even more important than relevance in terms of whether people engage or abandon search.
Usability—now more commonly referred to as User Experience—is how a person feels about using a product, system or service, and how easy a product is to use. Website User Experience focuses on how visitors think information should be organized on a website, what they expect to see when they click on a link, or their ability to find something. Small-scale qualitative tests ideally involve 3-5 users in successive rounds of tests to observe user behavior and collect feedback on ease of use, design, etc. Most user experience tests are small-scale qualitative, because they are cost-effective and provide good, actionable data.
In the DigitalGov University training, Usability Testing and Debriefing Best Practices, you’ll learn how to conduct a simple usability test, and conduct a debriefing session to sift through the feedback and identify fixes. User Experience metrics are often diagnostic in nature and provide a practical way to identify the top problems with a particular digital service. There are no pre-defined standard User Experience metrics, because each website has different goals and audiences, and provides different services. If you have limited resources, you can observe a usability test through GSA’s DigitalGov User Experience Program, and the team may (depending on availability) be able to train you on how to conduct simple tests yourself. If you have User Experience professionals on staff, or have the funds to hire contractors on a long-term basis, ask these experts to help you identify the best user experience metrics to collect and follow for YOUR site.
What differentiates usability testing from other performance metrics is that it can give you valuable baseline data before you even launch a website or other digital service.
GSA’s DigitalGov User Experience Program recommends doing a small-scale test of your website every month, to build confidence and expertise, but this may be too much for some agencies.
User experience (usability) testing is extremely valuable but also time-intensive, so make sure you document your findings and metrics. Measuring mobile performance, which is a new channel for most agencies, is generally concerned with mobile websites, mobile apps, SMS, or even QR codes. The Mobile Gov Community of Practice is working to define practices in mobile measurement and they have created some mobile measurement and analytics practices on the Mobile Gov Wiki. How likely are you to use any of the information in the text  messages to improve your health?
Native Mobile Apps—The newest of the digital services applications, agencies are still grasping with proper native performance measurement, but here are four metrics agencies are looking at to measure effectiveness.
If you agency app includes a Web page that is accessed once the app is open, what are the number of page views? Social media is transforming how government engages with citizens and how it delivers service.
Analysis of this social data is critical not just for agency communication offices—but also for program managers at every level of your organization. Social media in government increasingly requires accurate, targeted performance analysis to ensure we’re taking full advantage of these tools to deliver better service and engage with our customers. Here are a set of recommended, baseline social media metrics, developed and maintained by an interagency working group of the Federal Social Media Community of Practice. GSA’s Center for Digital Services Innovation has developed this Metrics toolkit that provides the following resources for agencies, as part of the Digital Analytics Program. A common tag will collect the required metrics easily and at minimum cost to agencies, and provide a government-wide view of digital services. It will allow for data aggregation at the federal level, and provide agencies with robust analytics.


The tag can supplement existing metrics applications, and offers a stand-alone solution for agencies who don’t currently have a metrics application in place.
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Just insert your presentation text, pictures and contents into the slides and you are ready for your impressive business presentation or a personal slideshow. Professional PPT Presentation Templates with unique slide design, themes, layout and high quality backgrounds are easy to use. To make it easier to find what you need, we've broken them down premium templates into different categories. Every agency should have a metrics strategy to measure performance, customer satisfaction, and engagement, and use the data to make continuous improvements to serve its customers. It’s important to collect a variety of metrics—not just visits or page views—to get a holistic picture of how well you’re delivering your digital services and information. The following guidance was derived from extensive research of common practices in industry and government and recommendations from the Federal Web Metrics Community of Practice. They will help you measure different elements of performance, such as how many people are visiting your websites, how much time they’re spending on your site, how often they return, etc. Also most popular and widely reported metric for cross-comparing traffic from various websites. Combined with total visits, it can tell a comprehensive story about your customers and their visit patterns. For example, your website is launching an awareness campaign by placing key content on your website’s home page. Regardless of your website goals, you probably want visitors to come to your website more than once. Heavy use of an on-site search engine could mean visitors are unable to quickly find content they expected to find when they first landed on your site.
Analyze data across various Web Dimensions. While having the core common Web metrics is the foundation for measuring digital services’ performance, the true insights come from being able to slice and dice the data across various Web dimensions.
A major caveat for the Web analytics Demographics dimension is that most Web analytics solutions are limited to the demographic information derived from an IP address of visitors computer and the network they use. Use a variety of data to tell a complete story. The intent of measuring isn’t to collect a bunch of isolated, raw data. Be careful not to misinterpret the data. Always be prepared to do a deeper dive and ask critical questions so you don’t inadvertently misinterpret your data. Measure what matters to your customers. Keep in mind that people may use government websites specifically (when filing tax returns, to get a form), periodically (travel advisories abroad), or continuously (weather site). Create compelling reports that turn data into action. Learn how to present your data in ways that clearly convey key messages for decision-makers and those creating your digital content. Stay informed with industry research and expert reviews. The metrics landscape is vast and there’s a lot to learn. Review white papers, online books, and case studies from IBM Business Analytics for Government, or Web Analytics Demystified.
The following guidance was derived from extensive research of common practices in industry and government and input from the Federal Web Metrics Community of Practice and Federal Web Managers Council. They will tell you how people perceive the information and services you provide, and are generally derived from surveys or other direct interactions with your customers. However, overall experience can be influenced (negatively or positively) by how someone feels overall about your organization. These questions are based on extensive research from Forrester, Gartner, other industry practices, and a review of what agencies are already doing to measure customer satisfaction.
Agencies that are already collecting customer satisfaction data at a more granular level, are encouraged to look for ways to aggregate data and also report it at the site-wide level so it can be compared with other federal sites. Agencies should collect and analyze the following search data to help measure performance and customer satisfaction.
Use their terminology in page titles, page content, keywords, and metadata to help your readers and improve SEO.
If pages take a long time to load, search engines won’t crawl them, and users will abandon your site. Collect site search analytics. Many site search tools provide analytics as part of their package. While Digital Metrics typically looks at the general behavior of groups, User Experience is important because it focuses on how individuals think and act in relation to a product or service. It’s important because online services (whether a tax form, an app for finding a bus route, or a phone number for complaints) should be easy to find and use.
It can give you important metrics such as how long it takes someone to complete a task, or how many clicks it takes to find something.
Usually used only by large e-commerce sites and other sizable enterprises to collect performance metrics on a user’s ability to complete tasks. Qualitative user experience can also be measured by surveys or post-test evaluations such as the System Usability Scale (MS Word, 54 K, 7 pages, August 2012). GSA offers small-scale testing to agencies through the DigitalGov User Experience Program, that lets agency staff observe and get trained on how to conduct simple usability tests.
Simple tests like this are a quick way to identify major problems, and give you the tools to take immediate action to improve your site. Once you’ve run a test, and observed the problems your users are having, you can focus on fixing the problems. You’ll also be able to do repeat, or iterative Web design and testing, to evaluate progress over time. There are no hard and fast rules on how often you should test—it depends on budget, development cycle, content strategy, and many other factors. Keep in mind that, the more often you test, the more you will cultivate a culture supportive of usability testing. Remember that most people don’t read reports, especially long ones, so catalogue the essential information and summarize the rest. The good news is that measuring for these channels is not markedly different from measuring performance for other digital services listed  in the other sections of the Metrics toolkit.
Below we have listed some general approaches taken by agencies when measuring mobile product performance.
The National Library of Medicine (NLM) has shared an ongoing study of how they’re measuring effectiveness and quality for their MedlinePlus mobile website. Agencies are using social media to share information and deliver service more quickly and effectively than ever before.
The purpose is to establish a common, yet customizable approach to analyzing social data using the most cost-effective methods available.
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While a goal of the Digital Strategy is to have a common set of performance measures and consistent means of collecting data, agencies may have varied approaches to using and interpreting the data based on individual agency and website goals.


For example, a directional website’s goal may be to send its visitor from point A to point B, and point B happens to be a different website. For example, is your website’s goal to get your customers the information they need in the least amount of time? Or send them to a different website? Depending on your website’s goals, you always want to measure and differentiate between those two types of visitors. Allows you to track and trend average visits per visitor against a set time frame, identifying the time(s) when your visitors tend to come back more or less often.
Or, could mean visitors don’t want to read through content and would rather skip to search box to find specific information.
Agencies should use dimensions, such as time, content, marketing, and demographics with the common baseline Web metrics to gather crucial specifics that will give a comprehensive and holistic picture of how your website is performing and where you need to make improvements. Hence, the traditional, commonly associated with demographics visitor information, such as age, gender, Internet preferences etc., are not typically available via those solutions. The purpose is to collect a diverse set of data that is analyzed holistically and where someone makes connections to tell a complete story about how people are using and engaging with your website or other digital channel.
This can be used to identify your customers’ top tasks so you can prioritize making improvements to that content first.
For example, you may think that having a longer average time on site is good because it means people are spending more time on your site and are more engaged. Provide background or supporting information to help your readers understand what this data means for your agency, beyond just numbers.
You can identify targets based on prevailing practices from government or industry, or you can set goals to improve a particular metric over time.
Depending on your site’s purpose and goals, some measures may be more important and better indicators of success. Check out reviews and blogs such as Occam’s Razor, which explains the complexities of Web analytics in a simple, easy-to-understand way. As part of an effective Customer Service Strategy, you should collect, analyze, and act upon customer feedback in coordination with performance metrics. Some tools require additional development to publish the data in a readable format for Web managers. Use to report on site health metrics such as outages, page load times, application responsiveness, etc.
It also gives you general feedback about design and functionality, offering invaluable insights into what you need to improve.
You’ll need to look at a variety of data, make iterative design improvements, and do follow-up testing to ensure that any fixes you’ve implemented have indeed improved the user experience. What you collect may depend on the resources (staff, time, contractor support) available to you. Ideally, you’ve considered your users throughout the entire design process, but you should do at least one usability test of your website either before, or immediately after, launch.
This can give valuable insights on user expectations and performance that can be used to compare data over time and track improvements.
Start off with a summary of the results, next document how you ran the tests and then highlight the data. It provides a framework for agencies to measure the value and impact of social media in addressing agency mission and program goals. If at any time you're unsatisfied with your experience with us, you can cancel your subscription. It doesn't matter if you are planning to give a professional business presentation or present a personal slideshow, and regardless of whether your audience is top executives or just your friends, you will find suitable free or premium PPT themes for almost every occasion at MyTemplatesShop. Caveat is that total visits is sometimes confused with number of unique individuals who use your site (data that can only be measured by unique visitors). Or, are you trying to engage them with your website content so that they stay on the website as long as possible? Will help you understand if your website is attracting the same audience on a consistent basis, driving new visitors to the site, or a balance of both.
Can be used to track content releases and campaigns to determine what factors contribute to more frequent visits per visitor. In contrast, low number of search queries may mean content is readily available and complete.
Use the metrics you gather to make targeted, data-driven improvements to your site, and track changes you’ve made to measure levels of success. But the flip side could actually be true—people may be spending longer because they can’t find what they need. For example, key measures for a Web portal may be different from an informational site, so take the opportunity to explain how. For example, when looking at average visits per visitor, the expectations of what is good or bad may vary widely by business model, as explained by Web Analytics Demystified.
Others provide easy-to-use Web interfaces that provide reports on top search terms, click through rates, etc.
If people can’t use your site, all the work you put into writing, coding and designing your site will be wasted, and you will fail in your mission.
You can also hire a User Experience contractor to set up a test for you, or create a usability strategy.
The aim is to move beyond obscure results of social media activities towards more sophisticated and more accurate assessments, leading to better informed decision-making. In other cases, a website’s goal may be to provide a high volume of content (multiple page views) within the same website. Especially valuable when trying to expand reach to different types of audiences with varied interests from various locations. In essence, you’re listening to your customers, and you’re making improvements based on what you hear.
If this is the case with your website, you can make improvements to that content first, which may give you the biggest return on investment and impact on overall customer experience. In this case, you may want to identify your most visited pages to see what is a reasonable amount of time people should spend on those pages and see if that aligns with the actual data.
Given this information, there might be cause for concern if you have a higher than average bounce rate or if your bounce rate continues to increase (unless of course, you determine that a high bounce rate is good, as may be the case with a link portal site). Usability testing routinely achieves a high return on investment by saving agencies thousands to millions of dollars on development costs. In any of these cases, this metric will help determine if the website is doing its job by providing the desired number of pages per visit. You may also need to look at customer satisfaction data for that content, bounce rates, etc. In this scenario, you’d want to look at other metrics to get a complete picture and identify ways to improve the content and better engage your customers.
But having a high visit per visitor may be good for a website whose primary purpose is a marketing campaign where you’re looking for many people to return often to your site and engage regularly. Browse, purchase and download Microsoft PPT templates, themes, 3D charts, 3D diagrams and backgrounds for your effective data presentation.
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