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But before I could turn my blog into a profitable, automated business, I had to learn how to sell. So I learned to overcome my fear of selling — and ended 2015 with four consecutive $10,000+ months.
Today, I want to give you the three techniques that took me from inconsistent sales to making more than $10K every month.
If you want to sell with confidence, before you do anything else, you need to understand your customers like they are good friends. To sell, you need to know four key things about your customers: their hopes, dreams, pain points, and fears. Before you start writing questions, think about when you get a survey: What’s the #1 thing that determines if you’re going to answer it? You’ll see I kept most of the questions open-ended so I could capture the person’s words and feelings. For example, one day I went to drinks with 3 friends, and I started a discussion that went on for more than an hour. I simply asked, “Are you able to control what you eat at night?” This is a pain point I discovered through other research, so I thought it would generate a lot of conversation.
After I left that night, I typed our conversation into the “Notes” app in my phone so I didn’t forget anything.
Later I did some research and discovered that the Caramel Cone flavor my friend couldn’t stop talking about was the brand’s #1 selling flavor. So in a blog post, I called out this ice cream and talked about how, even though we try to control ourselves, something happens at night that removes all logic. This level of detail makes your readers feel like you understand exactly what they’re going through. One last note: If you can’t think of anyone to talk to, look for Facebook groups that match your target audience. Though it’s not as personal as surveys and interviews, you can learn a tremendous amount about your target audience with online research. You want to look for the same four things you ask about in surveys or in-person conversations: their hopes, dreams, pain points, and fears.
Again, look for overall topics that keep appearing and also document the exact words and phrases you see over and over. For Amazon in particular, Tim Ferriss recommends that you read 3- and 4-star reviews, as those have the most insight about what the reviewer liked and didn’t like.
It’s helpful to record these reviews in something like an Excel document and highlight the key terms you see and want to remember. After doing online research, I found that people said that they needed more tactical information to help them eat healthy.
Because of this research, rather than creating a $9.99 ebook, I sold a $5K premium coaching product.

You can tell the stories that you capture from others through your research (steps 1 and 2 above). Since I live near New York City, I often heard women talk about feeling out of breath when they climb the subway stairs. After a recent trip with my daughter on the subway, I noticed how energetic and light I felt as I walked up the stairs. One of my new clients even told me that she decided to work with me because the story about walking up the subway stairs resonated with her.
The final change I made to my copywriting was to stop writing about the “how” and instead write about the “why.” This is another lesson I learned thanks to Zero to Launch.
When you focus on why someone wants something — what’s driving them to go after their goal — you persuade them that it’s worth changing. Craft your sales page like this, and — because you talk about your readers’ wishes — they will likely click to learn more about your products.
Genuine selling starts with truly understanding the needs of your clients through surveys, conversations, and online research.
Nagina Abdullah is a weight-loss coach for busy women who work 12+ hour days and have unpredictable schedules. Submit an exclusive video to TVM in Automotive, Business & Technology, Entertainment & Lifestyle, Fashion, Food & Drink, and People that help viewers better understand Houston.
Create full HD videos and 30-second teasers with our logo, a 1280x720 cover image, and a short description. Joppe schrijft in een uitvoerig blogbericht dat mak-upproducten (en andere producten) geen gender hebben. A new study reveals antivirus software doesn't really come handy when it comes to make secure and safe online transactions.
Is the antivirus software running on your computer really making it safer to use, say, for online banking? At the root of the problem is how security applications act as gatekeepers, filtering dangerous or unwanted elements by inspecting secure web pages before they reach the browser. Normally, browsers themselves have to check the certificate delivered by a website, and verify that it has been issued by a proper entity, called a Certification Authority (CA). Owing to the fact that people always want to follow the latest thing ,websites have become a necessity to almost everyone.
What one must consider, however, before creating a website, are the factors in which must be put to thought before doing so, such as the cost, maintenance, use, web host and so forth.
Firstly, associating with the cost, we must always try to find an affordable host, not spending too much, nor too little.
You sell them on what TV show to watch next and what restaurant they absolutely need to try. Second, you’ll get the exact words to use in your copy so that your audience will listen to you. You can learn as much from a 1-hour interview or conversation as you can from 100 survey responses and weeks of online research.

Take notes as they talk, or, if you have a good memory, record the conversation in a document after. My friends starting talking over each other about how they sneak to their kitchens at night to get peanut butter and chocolate. When you notice that a certain word or phrase keeps popping up, use that in a blog post, in an email, or on your website. Although I had only a very basic website, I made my first $10K a month after launching the program.
Once you can make your readers feel like a friend, grab their attention, and inspire them, they’ll crave more content and also the products you have to offer. Do you have a group of people you know, a FB or online group you’re in, or a posting site where you could ask people to complete it?
Probably not, says a study that found that security programs might actually make online computing less safe. For the study, the researchers examined 14 commonly used software programs that claim to make computers safer by protecting data, blocking out viruses or shielding users from questionable content on the Internet. Also follow BGR India on Facebook and Twitter to stay tuned with the latest technology news.
Companies, businesses, individuals, even young adults have created personal websites with their respective purposes, be it for profit, or for entertainment. A cheap host does not exactly symbolize a credible reliability rating, but we must always look for value for money deals.
If creating one would boost sales or promote positive implications to oneself, then by all means, go ahead and do what is best.
I simply wanted to help other women feel like I did after losing 40 pounds: energized and confident.
For simple websites, we could always pick up the coding, or even use programs, as it is relatively simple. Keep this note in mind, as if you would like a long-lasting website, this would be the first thing to look for.
However, when it comes to more complex coding, and when you want it to do a tad more than just providing information, hiring help in doing so would be the best way. But it’s also because you know them so well you can make valuable recommendations — aka, offers.
Not only in terms of design, but security is also a key factor in assuring a quality website.
If the website also acts as a portal for businesses, security would definitely be the issue here.

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