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December 12, 2014 by RBDenterprise Leave a Comment Holding a marketing event can be a great way to expand your business, but what good is an event if you don’t get traffic to it?
If you can do it, give a small swag bag to everyone and keep the best giveaways for a special drawing. Event marketing is important, and making sure you have the deck stacked in your favor to make it a success is something you should be planning. Successful Event Planning and Marketing isn’t about creating a minor splash or generating some temporary publicity. When it’s done right, Event Planning and Marketing is an extremely cost-effective way to establish your authority, showcase your solutions and take your business to the next level. There are millions of small businesses competing against each other with websites, advertisements and marketing campaigns vying for the attention of consumers. Events are a tried and true method of marketing, and lots of businesses large and small use them to engage potential customers. Whether you host an event or attend one, be sure to put your contact information into the hands of anyone who seems interested. We live in a media-centric world, and if you don’t take pictures, it may as well not have happened.
Promotional items are a cross between gift and marketing material, and they are always a hit at events. This entry was posted in Branding, Integrated Marketing, Print, Promotional Products, Promotions, Small Business and tagged branded merchandise, branding, event marketing, integrated marketing, marketing, promotional products, QR codes, small business, wall murals, wide format, window graphics.
So you’ve decided to host an event and it’s all planned out, but how do you let your customer base know about it? Events can be expensive and ROI can be difficult to maintain if the wrong people are attending. If these facts fascinate you, you will like our new ebook "Fascinating Event Marketing Stats." The data we have put together is based on a survey of nearly 1000 companies, including nonprofits, B2B and B2C. Tips for salespeople here: That is the most important question of your event marketing planning! It’s about making a strategic IMPACT in your marketplace, giving your competition reasons to worry and leaving a lasting, positive impression on your future customers.
We work exclusively with clients who clearly want – and fully expect – to take their business to the next level. Our experts give you the freedom to focus 100% on running your business while you safely leave your Event Planning and Marketing to us. It is difficult to stand out from the crowd in such an environment, but event marketing puts your brand right in front of consumers in a way that other forms of marketing can’t.
Live Marketing reports that companies spend $24 billion on exhibiting at events every year. Hosting an event gives you a chance to market your product to consumers while networking with other businesses.

You can do this by creating an email sign-up sheet or by offering incentives for people who visit your site and log in right then and there at the event.
Additionally, social media gives you a chronology of people who interacted with your brand that you can broadcast to engage your followers and drive business. Convention-goers often get excited about all the free swag they can receive, and you can leverage this to get the crowd to advertise for you. ImageSmith is a full-service print and marketing provider located in Arden, North Carolina. They are a good way for customers and potential customers to get to know your business face to face. Make sure that the people you are targeting have an interest in the event and want to learn more.
For example, if your event is being hosted in New Jersey, it is not very likely that a customer from Massachusetts will spend the time to drive down, unless they are very invested in the cause. Tweet updates about your event and answer any comments or questions that your customers or potential attendees might have. Google+ is a useful social media tool because it allows synchronization with Google Hangouts which helps to promote your event to potential attendees (Marketo, 2015). And it’s your way to cost-effective, results-based Event Planning and Marketing with IMPACT. As a small business owner, your event may not be a huge convention, but this gives your brand a chance to stand center stage and make a big impression.
Or, if you run a print shop, host an educational event for other small business owners about creating marketing material. Also stock your event with flyers, brochures and any other print collateral and work to put it into the hands of your event visitors. Playing photographer and social media guru can be a challenge, but with an up-to-date smartphone like the HTC One M9, you can handle all that and more from the palm of your hand.
By giving away small promotional items, such as keychains, T-shirts and hats, you can make potential customers happy and have them advertising for you wherever they go. Post on your website about the event and take to social media to let your followers know where you will be. Your printer should be able to provide you with the latest information, inspiration, technical advice, and innovative ideas for communicating your message through print, design and typography, signage, apparel, variable data printing and direct mail, integrated marketing and environmentally responsible printing. Contact us at ImageSmith for quotes on all your print and marketing projects, and more useful tips on how to create custom, effective, high impact marketing solutions.
Engaging on a personal level with customers is essential in today’s buyer-driven marketplace. Find leaders within your community, either online or in person and share your story with them. Sending out a broad message on any social media platform will surely lead to low attendance.

Be careful not to overload the amount of event posts, limit your posts on Facebook to a few times a week. Be sure to include valuable information in all follow up messages, but do not be redundant.
Keep in mind the number of staff that will be needed and make sure to meet all deadlines (Marketo, 2015).
Your primary goal should be to get as much information from potential consumers as possible as well as giving them the tools to research your business after the event is over. Take pictures of yourself and your customers, and share them on social media to link yourself to the community around you. Furthermore, promotional items drive business — Epromos reports that 85 percent of consumers do business with a company after receiving a free promotional item. Reach out to bloggers in your industry and local news outlets to let them know about the event and your role in it, so you can get some press before the event even begins. Earning trust and building a good reputation are good ways to grow a customer base and maintain loyalty. It will also be helpful to live tweet during the event as well for those that could not attend. Switch up the content as well so that the customer is reminded about the event and not just bombarded with the same message.
That means it should be something that tells people what your business sells or stands for. Do yourself a favor and make sure that attendees have to help your database in order to have their name in the drawing.
Items such as pop-up banner stands and wide-format posters are affordable, portable and can be reused for other marketing opportunities. Customers that come to events can learn just what your business is all about and how you stand out from the crowd.
For instance, if you are hosting an event to bring awareness to a certain cause or issue, make sure the people you reach out to show an interest in it. By hosting events, you give the customer something fun and exciting to do that will display your business and brand in a positive, entertaining light.
Try to establish a relationship with them so that they will share your story with their followers.

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