What is marketing strategy for small business yahoo,max video player free download for pc,software assurance agreement access id,download free software of hp laserjet p1008 - Good Point

You decide to throw a dinner party.  You want it to be the type of dinner party that people remember fondly and talk about for years.
Instead, you just go to the grocery store and pick up whatever is on sale that day, hoping that you can somehow throw it all together and make it work. For the guest list, you figure you can just tell one or two people and count on them inviting everyone they know – you’re sure a crowd of the most fun, excellent conversationalist dinner-party-guest-types will come. Would you really rely on 1 or 2 of people to get a bunch of the most fun, outgoing, and best dinner party guests to your house? Steve GordonHow to conquer high-ticket sales with high-trust marketing Free Offer For New Visitors: Get my most popular E-Book, Marketing Scorecard plus my daily short, smart marketing tips in your inbox! You have no marketing strategy…you have no way to measure the results of your marketing…you’re afraid that if you don’t pay these “drive by ad men” that you won’t get any customers. You become a victim of a marketing drive by when you have no way to evaluate the offer that a media rep is bringing you. The right marketing message – You create the message and if you create a poor one your ad won’t pull. The right market for your business – You choose your market and the media rep can reach a market. Your Message – What compelling message you’ll tell to convince people in your market to give you money for what you’re selling.
You can also very effectively use your common sense and life experience…especially if you are a member of your target market.
Knowing this, you can create your marketing map and be ready to evaluate each ad reps offer against the strategy you’ve already set. One of my favorite questions to ask small business owners when we talk about marketing is “What’s working for you now?” and I have yet to find one who really knows…by the numbers. Number of new leads – People who YOU have identified as potential clients and for whom you have acquired a means of contacting them—address, phone number, email address, referral introduction. Number of new prospects – People who have “raised their hands” to say “I’m interested in what you do.” They may have downloaded a free report you offer or attended a seminar or called for pricing.


Number of referrals – How many referrals have you asked for and how many have you received. Number of sales presentations – if you make sales presentations to win new clients then track how many you make.
For example, I know that for every 30 downloads of my small business marketing e-book I get, on average, 1 person who moves to the point of sales presentation.
And by knowing these things, I can tell you with reasonable certainty how many clients I’ll add a month from now. I also know that my main marketing job is to send people to the top of my marketing funnel…to download my free e-book. If a new client is worth, for example, $1000 in net profit and the ad I’m buying costs $2800. All I need to do is track the number of e-book downloads each ad generates, do the calculation and then know which marketing is working and which is not. Because you don’t have any way to quantify which marketing efforts are working and which are not, you’re not able to make any real decisions about what to cut and what to add. You become fearful of cutting “the one” that works…and each ad rep will assure you that they’re media is the one you must be in. Recently, I helped a client drop a $1200 a month phone book ad and Internet marketing contract. Knowing this we confidently cut the poor performing ads and put the $1200 a month into other things. It is not their job to figure out if their media fits into your strategy or to figure out if you’re getting results.
In the end it’s up to you to avoid being the victim of a marketing drive-by…resist the urge to hand over your money to every ad rep that walks into your office. Often times we know what needs to be done, we just need a kick in the pants and a reminder to do it.
We specialize in strategy, branding, advertising, web design, graphic design, social media, and more.


Sure it sounds good…it will always sound good, because they are selling you the promise of future customers…or putting it another way…the promise of future money in your pocket.
You’ll of course blame the media you used—Yellow Pages, Pay Per Click, TV, Radio, Magazine…whatever.
Every decision I make on choosing media now has a frame of reference—Send people to the free e-book. He tracked the source if all of his customers and found that over 90% were coming from referrals and his organic search marketing. Do you think  you’ll have the best guests – and lots of them?  Or do you think your menu will consist of some crazy meal made of Fruit Loops and Velveeta with a few mismatched guests including the boisterous lady from your spin class who ends up drinking too much and insulting everyone in the room and the neighbor down the street who hasn’t showered in weeks,  shows up just  for the free meal, and stands in the corner mumbling to himself all night? If you see a competitor or a non-competitor who shares your market continually advertising in a particular media there’s a good chance it’s working for them. Your financial accounting is a look through the rear-view mirror, but you probably know what these numbers are every day, to the penny! I also know the average amount of time it takes to move from one stage to the next in my sales process. A small percentage were coming from the physical phone book ad and virtually none from the phone company’s Internet marketing division.
As you know, it’s important to keep your eye on the big picture and use your Marketing Plan as a filter for all other decisions you make! Buying whatever is easy and cheap and counting on a few people to spread the word might get you some results, but are they the results you want???



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