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I sometimes hear about Amazon sellers stating they lost money on an item they purchased in the fall and were hoping to sell during the Christmas selling season.
If your business model is based on fast turns, then you might want to lower your price (even if you lose most of your money) so that you can get some of that capital back to reinvest in items that you think will bring a better and faster return.
I’ve seen it happen often: An item is selling for a great price in December, but then falls drastically in January.
If I hold my higher price, I could sell it later and get more for my item… but if I lower the price and sell sooner, I could reinvest that capital into items that will sell much faster.
Bonus Tip: If you have multiple quantities of a particular product that hasn’t been selling and suddenly begins to sell, check to see if you need to raise the price. This entry was posted in Christmas, Holiday, Pricing Tips, Q4, ROI, Seasonal, Tips & Tricks and tagged Amazon, Christmas, FBA, Ideas, Pricing Strategy, Q4, ROI, Seasonal. This is good advice, Stephen, and applies also to private-labeled products where you don’t have competition on your specific listing.
I stopped using the retail arbitrage method because it made me crazy to get in on a product only to find that Amazon joined the party on that listing after sending in my inventory. If the only way to make buying decision on slow seller or seasonal seller is analyzing sales history on CCC then what if that history is unavailable or it shows steady decline in product’s price? Steady decline is not always bad and it often means that there’s newer model available and current is discontinued. I agree with balanced approach but this required knowing your inventory and without repricing plan and automated software I am not clear how you can maximize the profits from your balanced approach if you sell many SKUs which I assume you do as you are full-time in it. If the history is unavailable then either the product is somewhat new, and therefore has not been added my CCC to track, or it’s been so long since someone has wanted to see data on that product, that CCC deleted the past data since they noticed no body was interested in seeing it for so long. Allen, I think only people with wordpress blogs can upload a picture to go with their comments. What are your thoughts on Christmas-specific items, such as stockings and ornaments, that don’t sell? It depends on how many you have in stock, as you’ll be charged long term storage fees in August for those still in a FBA warehouse at that time.
There are many different forex strategies based on pivot points but not many of them are profitable in the end. 4) Now go long according to the bullish pattern’s trading rules and place stop accordingly. 1) The currency price must trade in the vicinity of the overbought R1 or R2 resistance level.
4) Go short according to the bearish pattern’s trading rules and place stop accordingly. Note: The term “candle” describes trading with candlestick charts, you will see “candle” and “bar” used interchangeably sometimes, a “bar chart” is a form of charting that doesn’t use candles but rather simple bars that display the same information as a candle but in a less visually appealing way.
Up bar: An up bar or “bullish bar” is a bar with a higher high and higher low than the previous bar. Down bar: A down bar or “bearish bar” is a bar with a lower high and lower low than the previous bar. Inside Bar: Also sometimes called a narrow range bar, an inside bar is a bar with a high that is lower than the previous bar’s high and a low that is higher than the previous bar’s low. Outside Bar: Also sometimes called a “mother bar”, wide range or engulfing bar, an outside bar is a bar with a high that is higher than the previous or next bar and with a low that is lower than the previous or next bar, thereby engulfing the previous bar or next bar.
Another definition used for this bar – especially if candlestick charts are used – is that the open and close have to engulf the previous bars open and close and not just the high and low of the bar.
As markets move they leave behind what I call a “footprint”, this footprint is price action and it sometimes leaves us clue as to which direction it is heading next. What we are looking for is a price action signal to give us some “confirmation” for an entry into the market.
In the chart below we can see examples of one of my favorite price action trading strategies, the pin bar reversal setup. Confluence: A point in the market where two or more levels intersect each other, thus forming a ‘hot point’ or confluent point in the market.
In the chart below, we are looking at an example of how to trade price action with confluence.
The following chart has the swing highs and lows marked in both an uptrend and a downtrend. The trend is considered in place until price is no longer making higher highs and higher lows in an uptrend or lower highs and lower lows in a downtrend. When price is in a tight consolidation pattern, it will often be referred to as “chop” or “sideways” price movement. Nial Fuller is a Professional Trader & Author who is considered ‘The Authority’ on Price Action Trading. Thanks Nial,your article is really good ,simple but easy to understand even for a beginner like me, this price action strategy is new for me, so i will keep looking to this site for learning while i am try to applying price action strategy to my trading. As you pointed out different time-frames give you different trends and trends within trends.

I wanted to ask if there is more information about multiple time frame trend analysis in your course? Hi Nial, so far I came accross no other website explaining pin bar, inside bar and related strategies in great detail. It’s true that sales in January are usually not as good as December, but they still can be outstanding.
On the other hand, if you are patient, you might just see the price you want return to equilibrium and wind up making a profit. A few months later, the price begins to rise again, and in December the price is back up where the profit margins are the best. You don’t want to raise it so high that it won’t sell again, but raise it up enough to match everyone else’s price.
It pays to keep an eye on your competitors with similar listings as well as they can be snagging some of your market share.
I also had a hard time not participating in the race to the bottom in an effort to win the buy box. But not everything that is newer is better and I once found that item I sold at okay price is now discontinued and price very high, having demand as well. There are other reasons why an item might not have CCC data, but those are the main ones I know of. If you click through and decide to purchase the item linked, I will make a small commission on the sale.
You could easily draw a falling trend line and wait for the price to close above the trend line, thus creating a bullish bias. Getting an answer like “Price action is the movement of price over time” or similar, leaves many beginning traders still feeling like they don’t quite understand exactly what price action is or how to trade with it.
If you want to know more about candlestick charts checkout this candlestick chart tutorial.
Notice in the example above how the close is lower than the open in the down bars highlighted, this is typical of most down bars although it is not necessary as we saw in the up bar discussion.
Some traders do not consider an inside bar that has either an equal high or an equal low as an inside bar, others do. Since the close was substantially higher than the open in the outside bar example above, it shows buyers were in control. With this definition, the wide range bar or engulfing bar does not need to have a higher high or lower low to qualify. We will see in a little bit how to combine price action with “confluence” in the market to find high-probability entries, but for now let’s just focus on an individual price action entry trigger.
A “confluent” level or point in the market is one that provides some weight to the trade setup. Price on a given time frame is in an uptrend if it is making a higher highs (HH) and higher lows (HL) and in a downtrend if it is making lower highs (LH) and lower lows (LL). After a trend is broken, there is usually a period of consolidation that is easier to see on a lower time frame. When price is in a larger consolidation pattern it is said to be in a “trading range” with no trend pattern to the swing highs and lows. The way that I trade with the trend is to simply look for one of my high-probability price action trading strategies to form with the daily chart trend, ideally from a “confluent level” within that trend. One thing that I didn’t touch on in this article is what time frame you should begin learning to trade on. He has a monthly readership of 250,000+ traders and has taught 15,000+ students since 2008. Even there is a setup triggered but due to daily TF candle we can’t afford to pull the trigger. I stumbled upon them, and inspite of having experience of a few years trading full time, have learnt something anew.
I have a pure price read strategy that I developed myself and use with good success but I always keep an eye to what good educators have to say to increase my knowledge. During Q4, many Amazon sellers get used to the abundance of  sales that come with the Christmas season. The question I want to ask you is this: What is your business model when it comes to selling on Amazon? Sometimes the price has fallen so far that the current price on Amazon is lower than the price they paid for it back in the fall.
Since monthly FBA storage fees are usually around a few pennies per month per item, it would seem to me that patience could possibly pay off in the end. Because I adhere to the balanced business model. I try to stock my inventory with slow dimes, fast nickels, and super slow quarters. The longer I have to wait to sell an item at a higher price, the higher the potential ROI needs to be.
Would you rather get your capital back to reinvest, or do you wait for the prices to return to what you’d like them to be?

I’ll actually be writing up a blog post about my Amazon Arbitrage methods sometime soon. My first few items purchased are coming up and Amazon emailed saying I would be charged $111 for 61 items if they did not sell before Feb 15th. I might end up trying the suggestion about sending them back in again after Feb 15th =) They are actually summer products so might sell quicker.
Pricing is an art form but you are spot on that it is important to know what your business model and goals are before wildly changing prices. In this tutorial we are going to give chart examples of exactly what price action is and explain how you can make use of it in your trading. Generally, the close is higher than the open on an up bar, but sometimes you can have the close lower than the open and it can still be an up bar, as with the black bar we see in the “up bar” example above. The first definition most probably came about with bar charts where it is harder to notice the open and close. So, basically, when we look for confluent areas in the market we are looking for areas where two or more levels or analysis tools are intersecting. For example, in the chart below the pin bar is showing rejection of an obvious horizontal resistance level in the market as well as the dynamic resistance between the 8 and 21 day EMAs (red and blue lines). If price is doing anything else, it is in a consolidation pattern – range, triangle, pennant, rectangle etc. With practice, you will be able to visualize this going on without looking at the lower time frame. Trading in a consolidating market is best done when a market is range-bound; in a larger consolidation phase rather than in a tight “choppy” consolidation phase. All the charts in this lesson were made on the daily chart time frame, and it’s very important that you first learn how to trade on the daily charts before going lower in time frame.
Can you please recommend any lower TF which the signals still good for entry as the risk will be smaller. Actually, we get spoiled with so many sales per day that when January arrives, we get scared. If you have a model that is focused on fast turns (items that sell very quickly once they arrive at a FBA warehouse) then you will price items much differently than if you have a business model based on patience. No, but it happens enough that the few cents per month to pay for the item to sit in an Amazon FBA warehouse might be worth the gamble. Something I wanted to mention from my experience regarding toys is that many times I have held on toys for the prices to recover and they only go lower and lower and seem to never recover.
This can happen in aggressive trends like we see above, because as you can see the high and low of that black bar are still above the high and low of the previous bar. As on any bar, the closer the open and close are to each other shows just how undecided the market is as neither the buyers or sellers are in control. Tight consolidation can be traded but it needs to be done on lower time frame charts and is best left until you are very skilled at trading the daily chart first.
It took me years to properly learn how to be a form reader and confidently read raw price action as you call it…And I had to teach myself because that is truly the only way to develop the skillset. It means that my inventory is loaded with items that will sell fast, sell slow, and sell super slow. I have definitely done better and agree with the comment about the profit being in the purchase.
If you have a price action setup that’s in-line with the trend, as the pin bar in the chart below, that’s also considered a point of confluence. Just like you need a strong foundation to build a house, you need a strong foundation to become a successful trader, and learning to trade on the daily charts before going lower in time frame will help you build that foundation.
And you are one of the first people I’ve come across to hammer the point appropriately and suggest there are no shortcuts to it.
Some sellers think that the answer is to lower their prices ASAP in hopes of getting more sales, but is that really the answer? However, last year I resisted selling when the prices were so low and found out that they will recover many times in Q4. If you want to expand your knowledge of the price action trading strategies discussed in today’s lesson, checkout my price action trading course for more. It’s a basic skill of reading the market yet how many traders years into this game are without this skill. On items that sell slower, I want to get at least 100% ROI, and for the items that sell super slowly (think long tail items), I want the ROI to be well above 200%.

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