Youtube marketing success stories 510,editing software for free,marketing strategy and planning jobs,online work zone - Review

Synergy Marketing¬†- The combination of online and offline marketing to produce a total response greater than the sum of the individual campaigns alone. According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. As of March 2013, one billion, (B!), people around the world watch seven billion (still B!) hours of YouTube every month. One more thing to ponder… One hundred hours of video is uploaded into YouTube every single minute, as of May 2013. The only reason my kids know Evian or Volvo Trucks or TrueMove (Thailand), among many other brands, is because of their work on YouTube. The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. On the other side of the spectrum, the only reason I think so well of Prudential Financial is because of their incredible YouTube content. So, lots of content combined with an engaged audience (contributing and participating in consumption), driving great branding and real world revenue. I also believe that every company in a different stage of their evolution when it comes to sales, marketing, and audiences. For example, if Slimfast is trying to reinvent it's brand and the core of its strategy is new bottles, new look, new TV and print ads strategy (all right and good). Depending on the size of your company, your YouTube strategy might be executed slightly differently.
Do not tell them that the targeting is much better than all of those aforementioned options, and that you don't pay when you ad is printed in the magazine or when it is aired, you pay when it is *completely* seen. Likewise there are tons of channels or individual bits of content that you can sponsor, have long-term relationships with, just as you would on real-word media platforms. Now that we have step-by-step mastered the simplest possible things to reach the largest audiences on the planet, it is time to take our game to the next level. In order to win your management's approval, and assuage your agency, underscore how much you control everything about this channel.
In this step, grab your existing content and get into your new pretty and functional brand channel.
You are already producing content for TV (like Air New Zealand above), why not extend the conversation in the commercials with videos on YouTube.
All you would need to do is keep the same crew and resources for a little bit more and maybe shoot out-takes or longer versions of the commercial or create a making-of with behind the scenes footage etc. For your leadership team, this is a small step into original content and into building relationships. Oh and speaking of starting relationships… why not create great commercials, like Seventh Generation's Campaign for a Toxic Free Generation, and benefit from thousands of more views and the social amplification already built into YouTube? PS: Did you notice you can even search for flights on Air New Zealand's YouTube channel? Here's the really cool part: With every step that you rock with Build, your ability to do every element of Reach gets better and better, and the business value you derive from YouTube keeps increasing with every little progress! In the Engage stage we are going to use YouTube as a true relationship building platform, a strategy that will allow us to convert YouTube from simply being about shout marketing to being about conversational marketing .
The unique thing about these efforts is not only that they will be for YouTube primarily (though you can syndicate them all over the place), the differentiator will be that you'll create them with your specific YouTube audience in mind.
Our effort above was about our brand and social efforts, now it is time to do something for our customers. The simplest thing to do here is to create simply an incredible amount of how-to content, one of the highest cluster of queries on YouTube. A different flavor of the how-to is content that allows your customers to extend what they do with your products and services, in a way to empower them to live their life better. There are so many amazing examples of companies deepening relationships with existing customers and creating new ones.
Why not take that to the next level and engage in a two-way conversation with your audience? Why not let your community, if you build a largish regularly engaged one (by doing 1 through 8 exceptionally well), help you provide real testimonials (and I'm only slightly implying that that is better than our normal polished ones), and why not partner with them to evangelize your content? You can engage with the fashion content (branding play), you can engage with the how-to content (relationship play), and you can engage with the products (ecommerce play).
Perhaps the pinnacle of leveraging YouTube is to convert it into a place that becomes your media platform.
If a large part of your current audience, and almost all of it in the future, is migrating away from a television type experience, why not convert yourself from a creator of television commercials to a creator of content that you own, dictate and build an audience around it.
By doing it on platforms like YouTube these initiatives have social, engagement, amplification, built into them from scratch. If you are a large business, you should execute the strategy outlined above in the exact order outlined above. Create your outpost, migrate your existing content and then jump to step eight and focus on how-to content that engages current customers and adds new audiences. Once you get good at this, you can move to step two (Display) and start to get your content viewed. A mistake small businesses make is that they simply create the content and wait for the hordes to show up.
But they are smart enough to know that ignoring YouTube's one billion monthly engaged audience is foolish.
Consider the YouTube marketing framework to be a inter-connected yet adaptable cluster of strategies.
On this blog I'm sure you did not think I would simply share a marketing framework with you and leave you hanging when it comes to accountability.
For sponsorships, the number of Live Streams is nice, measuring the Retained Audience is awesome (the number of viewers you were able to retain for x period, you determine x upfront). Engagement Score is computed using Watch Time (a function of total views and percentage the video was viewed completely) and Interactions (a composite of likes, favorites and comments). The other metrics you know, Amplification, Applause and Conversation Rate are my best social media metrics.


YouTube presents an incredible opportunity to reach an incredibly valuable audience, to build a true owned platform for our company, which we can use to create the type of engagement that shifts our company's media strategy from simply being about buying time to earning time. Most of our clients have nothing to do with Youtube and even after trying to convince them, they still don't want it. THAT is the content that Red Bull's market wants, not strictly promotional content on the drink itself.
If more brands would follow Red Bull's lead with their content marketing strategy, they would see much higher levels of engagement.
Do you have any thoughts about differentiating messaging in YouTube video ads for brands who don't already have TV campaigns? Abigail: I think awesome lies, in this case, at the intersection of back to basics and understanding the audience on YouTube. There's a little know tip to increase your subscribers on YouTube when sending them via your own site to use ?sub_confirmation=1 on the end of your channel URL. Following a framework like the one provided by Avinash is a great way to take those first steps though! I genuinely believe that the best strategy is to be our true authentic selves (while of course following the Reach-Build-Engage framework!). It is a great platform, but I'm still trying to figure out what it is from a business perspective and how best to deliver something of value to its audience that in turn returns long term value to the business (or even short term). I have been eying YouTube as a marketing tool for our small company for a long time to reach and engage with our audience. But developing and producing good content is really difficult and being a small company, we don't have much resources in terms of producing content for our channel. How-to videos you have on your support site, your company's charity efforts, or even simple tutorials to help your existing or new customers get more out of your products and services.
This is a gem of article especially when I myself often wondered how to leverage Youtube for online marketing mix. Two video creation tactics that I think are extremely under-utilized are Google+ Hangouts on Air and the new Google+ Auto-Awesome movies. G+ HOAs are easy to use, have great production value when you add in a few minor things like an HD webcam and lower thirds.
The Auto-Awesome movies are something I'm just starting to create more of lately thanks to Google Glass. Green thumbs are the only way to correctly assess if the community really digs your effort. One of the things I love about the internet is the unlimited amount of knowledge you can take in, absorb and bring back into your work. I'm definitely going to be coming back to this article again at a later time to revisit some of the finer points.
Your pdf downloads work likes charm and has been very helpful in killing my boredom on the road..
I've seen the power of audience building through YouTube first hand because I created content and built my audience on there before even setting up my own website. Just one thought on the metrics: wouldn't you consider channel subscriptions as a key metric for your own brand channel? After all these people like you so much that they practically sign up to see more of your content as soon as it becomes available plus they are likely to consume more of your existing content than a non-subscriber, right? Julian: You are absolutely right, getting subscribers is a key metric and we would measure it for our brand channel. I've been trying to figure out how to get repeated behavior by subscribers, hence it slipped my mind.
Agree that measuring subscribers is important, however if the video is watched directly in Facebook do you agree it's a bit trickier nowadays as one cannot subscribe to a channel via a Facebook view?
Nicola: Needing an extra click on the video certainly is a hurdle, and embedding videos on other sites is also a hurdle (including on FB). The bottom-line though is that if your video is any good (passes Inform, Entertain, Provide Utility), you are going to get subs and the exposure on FB is an icing on the cake. YouTube is an important part of the plan but we never thought about it the way you put it in this post. This strategy brings in more leads for me then any other strategy (asides from solo ads)… and YouTube is free to use! New marketers are constantly looking for free ways to build their list, but they don’t want to do videos. And since Google owns YouTube, they are always going to be pushing relevant videos near the top of the search results. Sometimes it can take a while for a video to gain traction, but imagine if you really took this seriously and created a video every day for a year. It was very informative and extremely easy to follow as he continuously provided examples of every aspect covered throughout the seminar. From creating retirement security to helping businesses grow to the five challenges, just amazingly helpful content. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. There are so many case studies of awesomeness out there, including those collected by the YouTube team! If YouTube is so many things all at one time, and so many brand don't understand what to do on it optimally, how the heck does one go about measuring success? For this part of the post let's assume that you are running a medium-large to a large-large sized company.
This is just like buying ads in Time, Fortune or Puppy Chow magazines simply based on who you believe reads those magazines. Just sell sponsorships on YouTube exactly as you would any other place in the physical world. Now that our management team is bought into one facet of YouTube, is time to dip our toe into a content strategy. Normally this step is scary to many management teams because they get told you have to figure out how to beat Michelle Phan on day one or do better than Dollar Shave Club or the Mentos Coke.


I mean real, amazing, beautiful, long-term, truly building deeper relationships, type of work.
Method does this really well, for example the Clean Happy Anthem is such a fantastic way to express what their brand stands for.
Share with the world the good work that your company is doing (that should be an easy sell to your management team). Follow Liberty Mutual's lead and share life improvement tips (and make sure you use techniques #1, #2, #3 above to amplify these videos!). A small example of it is Sennheiser and their videos on better audio experience in your video production. The beauty brands are particularly amazing at partnering with the power house beauty community to create and in evangelism efforts.
It transforms you from just a seller of servers, software, shoes or soft-drinks to a media company.
I recommend starting at step one, top left, and then going down and then up to build and then down and then up to engage and end at step nine, bottom right. Sadly that does not happen on YouTube any more (remember, one hundred hours of content being uploaded every minute!). I can never get too far away from measurement, even if I am the digital marketing evangelist.
If you have an account manager for your Google Account, you can ask them to share this number for your videos and judge success. A massive part of that risk is not knowing what you are doing, which is fixed above, not knowing which order to execute your strategy, also fixed above, and finally not knowing how to measure the success of every single step, clearly outlined above.
We see others doing insanely cool things, and we either get paralyzed or waste too much money doing things we are incapable of. But my hope is that if you think of existing content for your existing customers, perhaps that makes for an easier start. Your thoughts and guidelines has unraveled the mystery of How does Youtube work for business. But when It comes to Youtube if a small business is a reseller or travel agency, how do you propose is the way forward when they are obviously selling other big brands who are already spending heavily on producing content and marketing it across the channels. We've been doing an interview series and a speaker presentation series for over a year now, both of which have been well received.
Using auto-backup, Google stitches together a video from all of my recently-shot clips and photos and puts Instagram-like filters and music to the resulting creation. Also, I suspect we'll be seeing more of Extend TV to drive engagement and extend the shelf-life of an ad. Growing on YT and creating your own content is a bit costly and I can't back it with facts but I think that people respond differently to the same commercial seen on TV or YT.
Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). I have TV for shouting, I have Facebook for Social, I have Vogue magazine because my wife reads it, I have Google for Search. Engaging aforementioned audiences on aforementioned platforms with unique content to create relationships. We will touch on small companies before we end (I have a extra special strategy recommendation for them below).
And because that is hard to do, they do nothing or wait a million years until they can have a shiny object. Find inspiration from Bank of America's efforts to upgrade the financial savvy of your customers. Another example of it is what CVS Pharmacy was doing with their Seen on the Doctors collection of videos, or their more recent Minute Clinic videos.
With this strategy you shift from simply buying time to earning time when it comes to attention! An incredible avalanche of content (immersed in their brand) that is exquisitely crafted for their target audience. You'll those metrics defined in the link in the post to the Best Social Media Metrics. Some have experimented with virality (Pepsi Test Drive or Dove Beauty, etc.), but commitment to uniqueness is inconsistent. But most importantly, you don't have to worry about changing the minds of your executives at all about all the glory and uniqueness of YouTube.
You can target these ads based on types of content, relevant search keywords, demographic and psychographic choices. Great content that helps you improve your look, and perhaps how you feel (about yourself, and the brand!). You simply click Buy Now, TRESemme will open a new panel where they will display a list of online retailers and if they have the product in stock right now AND the price at each retailer!! Three simple, step-by-step, strategies that help you start from scratch, catch up to the present, be the best today and be ready for whatever the future brings. Have your brand control it, let your massive bureaucracy filter it (with a light touch if you can please). But if the masthead ad contains a video, let's throw in Views and % Completed Views (every advertiser would kill to have this from TV!). Let your viewers, customers, be their most authentic self, and through that be your most authentic self.
Finally, how can I resist this, would you please share other examples of companies doing any of the above stages really well? On YouTube they can reach 100,000 fans at the same time as the concert!, and thousands upon thousands more after the live concert. Think of how much incredible, engaging content AT&T the media company could create if it thought like Red Bull (or others like Red Bull on YT).



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