Not only does hair color give you a new look, it can leave your hair in better condition than it was before the treatment.
Excellence® Creme with Pro-Keratine Complex hair color is the ideal choice for aging hair because it offers amazing gray coverage while deeply conditioning. Since gray hairs often grow in with a coarser, drier texture than the rest of your hair, they can be super-resistant to coloring. The products you use in the days and weeks following your hair color are just as important as the treatment itself. Brushing, washing, even too vigorous towel-drying can ruffle the cuticle and leave the hair shaft vulnerable.
Whether it’s going darker, lighter or enhancing your natural color, any one of these treatments has the power to brighten your complexion, instill confidence and give you an age-reversing boost. A must for hair that’s over 50% gray, it has the power to transform dull, dry and coarse strands into a silky, shiny mane—all in mere minutes.


If your locks could use a refresh, the proper care goes beyond gray coverage to formulas that actually improve the condition of your hair.
Moisture and melanin depletion (read: dry, graying hair) are also the natural results of aging. So add a supplement to your diet to make sure you’re giving hair growth all the nutrition it needs. Advanced Haircare™ Color Vibrancy Nourishing Shampoo and Conditioner are formulated with an antioxidant and UV filters to maintain the vibrancy and shine of your color. The key is to treat hair differently as we age, and give it what it needs: protection before, during and after you color.
First, a pre-color serum softens hair, seals fragile ends and prepares it to better accept color.
A leave-in protecting spray like the Advanced Haircare Color Vibrancy Dual Protect Spray further safeguards your hair—and scalp—from high-heat styling and the color-fading rays of the sun.


Next, the color application keeps hair nourished with the active ingredient, Pro-Keratine™. A diet rich in salmon, avocado, walnuts, sweet potatoes and spinach is particularly beneficial to tresses (not to mention overall health!).
Make sure you leave color on hair for the full recommended time and keep in mind that stubborn grays may need an extra 10 minutes to fully absorb the formula.



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