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Business owners have a difficult task: to somehow prove to visitors that their business and site are credible and trustworthy. Saudi Arabia's King Abdullah replaced the minister for water and electricity Abdullah al-Husayen on Saturday with Agriculture Minister Abdulrahman al-Fadhli, who will do the job on an acting basis, state media reported, citing a royal decree. BrunchNews connects you to the latest and trending news from the best news websites around the world. Are you worried that it’s not responsive, lacks consistency, isn’t engaging or doesn’t provide a unified message across the entire website?
We’re talking about how to make sure your website is your business’s best marketing tool by following six key design marketing principles. Your website and mobile versions must align and provide the user with a smooth transition on both platforms. If your website and mobile versions look different, it’s time for a change — to a responsive website. Improve overall website speed (which means visitors won’t have to wait long to load the site).
SEO means search-engine optimization — or making your website “readable” by search engines. If you’re designing your website or having a professional redesign it, make sure it has basic on-page SEO to ensure that you can rank on searches. A user is browsing your website, sees an amazing article or page that is relevant to her, and wants to share it. You’ve just missed out on an opportunity to convert a lead, engage your audience and — not to mention — left the visitor with a poor user experience.
It’s your one chance to impress, instill trust, make them feel welcome, and sell them on your services. You need a consistent, appealing design that supports your content to accomplish these goals.
Create clear navigation structures and calls-to-action to keep users flowing effortlessly through the site’s pages.
Overuse Flash and functionality that isn’t directly related to the user experience and message.
A blog can be a primary traffic driver to your website if you’re populating it with relevant, informative, useful content for your users. When a first-time visitor arrives at your website, content is defaulted and is considered not-targeted. When that visitor returns, however, has filled out a form or is a customer of yours, the content becomes personalized based on his interests, industry or automation behavior. If your company’s sales are lacking and you’re wondering what’s wrong — it may be time to look at your website’s design. Tagged with: how to market your website How Your Website Can Be Your Best Salesperson Increase User Experience Is your website your best sales person? Ashley is an avid trend seeker and creative strategist who never ceases to impress clients with her high energy and creative passion. Josh is a marketing nerd who loves helping everyday people generate more sales and results in their business or hobby.
Join over 7,000 business owners who are growing revenue through our digital marketing & design tips. In April 2015, Google released a new algorithm that assesses websitesa€™ mobile compatibility and uses this as part of its criteria in its organic search rankings. Because mobile web access is now so prevalent, Google decided to include mobile compatibility criteria to ensure users are taken to sites that optimise their experience.
Size of content and textYour site needs to be built so that it appears as it should on all mobile devices, as well as on laptops and desktops.
Can links be easily selected and tapped?Links, buttons and other a€?tap targetsa€™ are another way Google assesses mobile compatibility. Use of interstitialsInterstitials are overlays that can appear over your website a€“ like ads, forms or app adverts. PluginsSome sites require plugins like Java or Adobe Flash in order to show content correctly. Cross-referral between mobile and desktop sitesGoogle will assess whether your mobile site is referenced in the code on your desktop site, and vice versa, and consider this in its evaluation.
Ita€™s clear that there are a variety of considerations for businesses when it comes to making sure their website is mobile-friendly. To find out more about how to make sure your website is mobile compatible, you can read our a€™10 ways to make your website mobile-friendlya€™. User experience plays an important role in online marketing, and is also a crucial ingredient for..
In this day and age there really is no reason whatsoever not to have a slick looking website – even with no programming skills.
If loading a page on your website brings people back to the days of 56k modems, you will send visitors running for the hills.
Clean code: sloppy code means more requests to the server, which means more time for a page to load. You have to ask in order to get an answer – and if you’re not doing anything to capture potential leads or subscriber emails, you’re just letting people walk away. There is no way you can write an article about “How To Make Your Website Better” without mentioning SEO.
Tony Miller helps small business owners, entrepreneurs and bloggers achieve their online goals through education and practical tips on making money online. You’re right, I did remove some of the basic elements of WordPress like categories, tags and even the search functionality. Latest information about live chat software, customer support and customer relationship management can be found on the pages of our blog. No matter how great and useful your products or services are, poorly designed and boring website that does not engage your visitors will simply fail to attract and maintain their attention and convert them into customers. Even though responsive design is not a new concept, many businesses still lag behind in implementing it.
The content you want people to read on your website needs to be easy to find, simple, highly relevant, valuable and presented in easily digestible amounts.
When your visitors arrive at the homepage of your website for the first time, you need to tell them what you want them to do on your site and why. If your customers find your products or services awesome, let your prospects know about this by sharing some real testimonials on your site. People love visual content, that’s why dressing up your website with more visuals (without overwhelming) will definitely do more good than harm.
If you are offering Live Chat support on your website, consider making the chat button visible on every page to provide your visitors with an easy and convenient way to get in touch with you no matter where on the site they are.
Your website is a vital tool in your marketing strategy, so its ability to engage your visitors and encourage them to interact with your brand will have a powerful effect on your conversion rates.
About Latest Posts Follow meMary ShulzhenkoAssistant Marketing Director at Provide Support, LLCMary is an Assistant Marketing Director at Provide Support, LLC.
This entry was posted in Articles, Best Practice, Tips and Tricks and tagged business tips, customer engagement, customer experience, engagement, website engagement. This presentation was recorded live at one of the many conferences where Alan speaks domestically and internationally.

The major upside of relevance is that you can accomplish major ranking uptick by creating relevant content.
Part of the reason why relevance seems mysterious is because it is often viewed as a static entity – something that you can attain or achieve.
Relevance is more of a conversation than it is about cool design, a trendy logo, a stylistic flair, or the right colors. A persona should capture the basic essence of who is buying your product, and why they’re buying it. The fact that they may drive a Honda Accord or have a blond 5-year-old nephew is not important by itself. Only by understanding who the customer is can you address her problems, her questions, her concerns, her interests, and enter into her world. If you’re lucky, you already have a persona somewhere buried deep within your marketing materials. Many SEOs and marketers think that the first thing they need to do when starting “SEO” is to make a list of keywords. The user intent of a keyword is the goal of the user typing the search query, and it typically falls into three categories: Do something, know something, or go somewhere. As you develop your keywords through research and analysis, you must pay close attention to the nature of the queries – their intent. You’ll have to do a little SEO – not anything advanced or voodooish, but the basic idea of using the right words in the right places. The meta description is a bit of code in your web page header that displays in the search engine result pages, and tells users what the page is all about. If the meta description is relevant, it probably contains one of the keywords or phrases that the user seeks.
Not only should the meta descriptions contain a keyword or related word, but they should have great style. Remember, when you write a meta description, you’re not trying to game the search engine; you’re inviting the searcher to check out your website.
As an example, let’s say that a user is looking for a way to share her videos with friends. When the users click from the search engine results page to your site page, the first thing they see needs to establish relevance. It doesn’t matter whether the page is a blog, an evergreen content page, or even your home page. Now to bring the page directly to bear on the user’s interest, what kind of content should you create? The user’s problems become fodder for your keyword focus, and then for your content marketing strategy. Users will love the content because it solves their problems … because it’s relevant. Want to receive more great advice from Neil Patel and other experts on how to create and deliver relevant content?
Join Over 150,000 of your Peers!Get daily articles and news delivered to your email inbox and get CMI’s exclusive e-book Launch Your Own Content Marketing Program FREE! That just means they should have the same experience if they access your website on a desktop or mobile device, for example.
You’ll get good results using the AdWords Keyword Planner tool to employ the traditional keyword-search methodology. Use links to some of your other website pages and scatter them throughout the site to improve user experience and provide site authority. Consumers are social creatures and they want to spread the word about your services, promotions, events, fundraisers, webinars and everything from the moon and back on the internet! It’s a credible, impactful way to demonstrate to visitors your knowledge in the industry and a great way to build trust with your audience. She is Flight Media's lead Creative Director and Designer and enjoys fitness, fashion, social media and a challenge! By mid-2015, that figure is likely to have increased a€“ and the chances are that it will carry on increasing in the future.
There is a high likelihood that your clients are viewing your website on their phone or a tablet, rather than a laptop or desktop.
It wants to direct people using its search engine to sites that deliver legible, user-friendly results.
If content is slipping off the edge of the page, or words are overlapping each other, it is not configured correctly for mobile use and will be marked down.Similarly, your text needs to be sized to fit a mobile screen.
Many mobile sites load slowly, and Google rankings are not the only reason to address this if ita€™s an issue you face. Make sure your sites are designed so that they do this, and you will be ranked more highly. And although Googlea€™s new criteria for rankings are focusing peoplea€™s minds on this, there are reasons beyond Google to make sure your site is providing users with the best mobile experience.
Registered office: 21 Worship Street, London EC2A 2DW Registered in England number 04694449. You should resize them to the dimension you need and compress them to limit the file size of your images.
A CDN stores static files like images and video, and allows faster delivery of these resources through caching. If you’re not leveraging social media to get your message out you’re ignoring the new generation of online marketing. I click on what seems to be a compelling title in the SERPs and – I get to read what I am searching for.
There should be no hold up about asking someone if they would like to subscribe to your email list. Unless you’re completely sure your website is close to perfect, consider these 10 simple ways to spice it up and make it more appealing and engaging for your visitors and customers. Does your website look equally good no matter whether your visitors are looking at it on a desktop, tablet or phone? If not, reshape your site and make your navigation simple, logical and intuitive to help people find exactly what they are looking for in less than three seconds. Make sure that each page offers highly focused and exclusive content that matches the reason the person has arrived at the page. These compel the visitors to trust your claims more and increase the chance they’ll keep exploring your website to learn more about your offerings. It might seem too obvious to mention here, but the truth is, many businesses still don’t completely realize what concealed contact information might be costing them. Proactive chat invitations can also greatly increase engagement and conversions, as long as they are being used wisely.
Make sure to increase the visibility and reach of your website through participation in social media channels showing your visitors and customers that they have a wider variety of options for communicating with your company directly. If you can think of other proven ways to make a website more engaging, feel free to share them in the comments. It’s misunderstood as a stylistic thing, flair, or something that some writers “just have.” In reality, relevance is more scientific and systematic. I’m doing so not because I’m obsessed with SEO, but because I’m aware that search intent is the starting point for successful SEO.

That way, you can understand what your users want, and how to create relevant content for them. Think about the words you want a page to be found for, the words you feel are relevant from your keyword research.
It’s delivering the right content for the right users, and making sure that they have a positive and rewarding experience. Unless you’re Apple, Amazon, or Wikipedia, you’ll have a tough time ranking for these terms. If it doesn’t contain the keyword itself, then it should at least describe the nature of the keyword.
That’s what great content marketing does: It assesses the user’s need and creates a solution. As you solve users’ problems, you’ll become good not just at ranking in the SERPs but also in dominating – creating content that is laser-focused on users.
I like the fact that you pointed out the vital steps before doing keyword search based on a targeted persona. Doing your research and figuring out with keywords resonate most with your community is vital — it’s a great first step! The point about understanding user intent before writing online posts is a good one that I put to use right away.
We’ve learned that the right content will capture your audience if it is relevant and interesting to them. If you want them to have an optimal view of your site, it needs to be designed so it works effectively on a mobile device. Research has shown that conversions, page views and customer satisfaction all decrease in proportion to the length of time your site takes to load[2]. They also make for easy updates, so if you aren’t using WordPress by now, maybe it’s time to make the switch. You should eliminate options from your menus and navigation and concentrate on leading visitors right where you want them. Mobile is a booming market and the adoption rate is far exceeding what we could have anticipated just a few years ago.
You don’t want to ignore people that are using a different browser than what you’re used to. To make your website more engaging and provide a positive experience make sure it adjusts gracefully to perfectly fit any screen size of the device it’s being viewed on. The tone of the content is equally important when it comes to establishing two-way communication on your website.
Whether it’s purchasing your product, downloading your white paper, signing up for a trial, requesting more information or whatever else, make it obvious and visually prominent on your site. References and testimonials are also a great way to prove authenticity without bragging about your company. A perfect blend of colors is able to set the right tone and carry a necessary message for visitors. Failing to provide quick and easy access to contact details is a sure-fire way to frustrate your visitors and make them move on to the next Google result. You can create relevant content by understanding what relevance is and developing a process to achieve it. Create a list of keywords that describe your product (navigational and commercial queries). If a user searches “top lawn mower reviews,” it sees a list of results with meta descriptions for each site. If you can use the limited space in your meta description to nail the searcher’s problem, match her intent, and score her interest, you’ve won. It entices her to click because it tells her how the link will help solve her need and precisely matches her intent. You must ensure that your content matches current events, whatever those may be in your niche. The Wall Street Journal calls him a top influencer on the web, and Entrepreneur Magazine says he has created one of the 100 most brilliant companies in the world. When you have a particular message you want to get across, targeting specific peopke based on that message, then it makes sense to base your keywords around that message.
And with this nice tool “Social Warfare” finally I will increase my social traffic, thanks for presenting it to me.
It’s safe to say that if you are in the middle of developing an online presence those words march in your mind like a drum beat. The second one can work because you are “giving” the reader value before the “take” – in this case, the pop-up.
This way you create a funnel that will give them the core information they need to make a decision, or take an action. Responsive web design is even more important for businesses and bloggers because more and more people are using their smart phones and tablets to get information online. Be absolutely sure you are putting the best foot forward on Chrome, Firefox, Internet Explorer, and Opera. Structuring your content with SEO in mind will help search engines crawl your site more efficiently and enable people to find you easier as well.
To make a positive first impression, make sure also that texts, images and graphics match or coordinate with the main colors of your site. Actually, video is one of the most engaging tools you can put on your website – it’s a great way of converting information into a meaningful and memorable content. If your website is successful at targeting that keyword, then you will rank in their query.
It makes your blog more cohesive, and with this consistency your audience wouldn’t feel confused or disappointed.
Maybe you are also interested in a time saving tool to share your own articles to social media.
Whether you are selling a product, selling a service – or selling yourself, you’ll only get so far with a tired website. Instead of allowing visitors to search your site to find a solution, give them the solution they are looking for from the beginning. Overall, user experience is the most important factor in designing your website structure and content. One of the best examples I have seen of using this technique is from Francisco Rosales of SocialMouths. It’s an easy tool to schedule and post automatically to the various social media, while at the same time it allows you to customize your postings for each network’s requirement.
Let’s face it, you can be as high in the search engines as can be, but if your message sucks and people hate your website – it won’t mean jack, Jack. You can use plugins like Digg Digg or Shareaholic to easily add social share buttons to all of your posts and pages.

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