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26.02.2014


There are more than one methods that you can choose to build a site and a particular method may work better for you than others. Note: Registering a Domain and buying Hosting are not required to be done in an order like they are shown in the flow chart. In order to have an attractive layout, choose a website layout that will look familiar to your target users. If you have significant inventory, it is essential to provide a search engine box at the upper right hand corner of each page. Providing contact information creates confidence and offers peace of mind to users since they know that there is a real company behind a business website.
All of these five tips mentioned in this article will help your business website become more user friendly.
About Christine KaneThis Guest post is by Christine Kane, a graduate of Communication and Journalism. Usability Geek is a Usability & User Experience (UX) blog that provides practical and useful information.
Our readership comes from various fields including those of Usability, User Experience, Human Computer Interaction (HCI) and Information Architecture (IA). In this chapter we'll look inside the profitable online coupon business and how there's a lot of opportunity for you to create your own in smaller, niche, markets where they have yet to take off. Outside of the obvious markets and big retailers there's very few worthwhile coupon sites meaning you can really dominate these markets. I have to admit I wasn't really that familiar with online coupon businesses and their business model until I read the “How To Build A Billion Dollar SEO Empire” post over at ViperChill recently. Funny thing was after reading it I was about to buy web hosting with WP-Engine and I checked RetailMeNot and managed to get a huge discount using one of their codes. Instantly I started thinking about how to make your own online coupon business and the potential it has. In case you aren't aware either coupon sites offer discount codes you can use when buying products and services online, everything from household goods to technology to flights to web hosting and beyond. They make their money by showing you the discount code then getting you to click on their affiliate link to go over to the retailer and use it.
Or in some cases when you 'unlock' the code a new window automatically pops up with the retailer setting the cookie in your browser.
90% of coupon traffic is BUYING traffic as people tend to only search for coupons just before the make a purchase or when on the checkout and they see the 'discount' or 'coupon' code box. HOT TIP: Find less obvious markets where the $485BN discount business model hasn't penetrated and make your mark. If someone is Googling “Amazon coupon” it's obvious they are about to buy something from Amazon pretty soon so Amazon was going to get the sale anyway. Now they still get the sale but the customer is paying less AND they have to give the coupon site a commission so there's less money to be made by Amazon. Though from the customers point of view if they are finding a discount they would consider themselves to have gotten real value from the coupon site. So as your focus with affiliate marketing should always be to offer your audience value you definitely are doing that by giving them a discount. The thing is, much like price comparison sites, whilst the big players have a monopoly on the market there's still lots of niche opportunities outside the obvious markets.
Most sites mainly offer coupons on technology, fashion, travel and beauty leaving a ton of untapped markets ripe for the picking so you can use for your online coupon business. Think along the lines of hobbies, parenting, business, web hosting, wordpress themes, cooking, sports etc.
The only thing better than getting some free money saving coupons, is to actually have and run one of these big coupon sites.
Not heavy on content so if you don't like writing blog posts or copy then this is a good model. Outside of the main retailers and industries (fashion, travel, technology etc) there's lots of room for niche coupon sites. A multi-billion dollar industry so there's a lot of room and money in the space that you can tap into.
If you can come up with creative ways to get links from popular websites you'll rank well as most coupon sites have junk links.
Lots of competition in the big markets so they are saturated but if you niche down it's not a problem as there seems to be few niche coupon sites around. Getting traffic from other sources could prove tricky as people tend to only seek out coupon codes just before purchase so building a community and being inventive with traffic generation is a must. HOT TIP: Think of creative ways to get traffic and links and build your own community so that you're not reliant on search traffic.
That's why it's essential to always include the best deal for them even if the best deal for your customer isn't the one that pays you the most commission. They will repay you by using your site EVERY time they plan to shop so think long term for your online coupon business.
On top of just discounts you need to provide value by giving them additional information and interaction. Allowing them to rate deals, leave comments, post their own deals, get involved with the community through forum and so on. And an idea that has clearly resonated with hundreds of millions of people who have landed on their website. As you can see most of these online coupon businesses are pretty dreadful looking, badly designed and unorganized – a smart marketer like yourself could clean up in something more niche. There's no point in trying to compete with the billion dollar companies who have the main markets dominated.


Think of something smaller that's in high demand and pricey enough that people look to get a promo code for.
It could be web hosting, hobby related, sports and activities, web hosting or themes, food related, hotels etc.
You're going to have to come up with a creative traffic strategy as the bulk of coupon code traffic comes from SEO in RetailMeNot's case (63%) and you're not going to rank instantly.
Creating a blog and engaging in a content marketing strategy of posting high quality posts relevant to your niche, interviewing and featuring major players , linking out and sharing other bloggers content.
Having a social media presence will be key and being active on related forums will work too.
Like RetailMeNot you'll want to build a community and get people interacting with the site – rating deals, leaving feedback and comments and even getting your own forum up and running. Send out daily deals, blog content, email exclusives, news about the niche to keep people opening your mails. You'll have to have your affiliate agreements in place and coupon codes from the beginning – it would help if you already have agreements with a lot of the companies you plan to work with. Aweber to build your email list so you can send out your daily deals is essential – it's available for special promo offer at $1 here. A list of the best coupons deals to be featured on your online coupon business even if you don't get a commission or have a relationship with that retailer yet – this will make your customers happy and return visitors. Content wise you don't need much for the coupon section it's self though it must be interactive so write some blog posts related to the niche to entice people to the site.
A promotional plan to get traffic through Facebook, classified sites, content marketing and SEO.
HOT TIP: Even if the discount code doesn't net you a commission but is the best saving for your visitor display it - this creates huge value! Online coupon business sites are a VERY lucrative industry, worth over $480 billion in fact, yet aside from a few mainstream sites haven't really trickled down into the niche markets yet. There's huge potential for you to get involved in one of the less competitive markets and carve out your own piece of this billion dollar pie. Pick a niche that's not too obvious but where people regularly spend money online and the purchase price is enough to warrant seeking out promo codes. Be creative with your traffic generation as SEO traffic may not come instantly for your online coupon business. Go about gaining traffic, links and social shares through blogs, forums, social media in your niche. Always offer the best discount codes first even if they make you less commission or no commission at all as this will build up trust with your audience and provide real value to them.
Be aggressive about building your email list from the beginning to help with repeat traffic.
If you pick the right niche and efficiently drive traffic to your site this will be very lucrative as people searching for coupon codes are in buying mode meaning a high conversion rate into sales. Button Shop will even create web menus for your web site, and create the HTML code you need to have mouse-over and mouse-pressed states for your buttons. All buttons created by Button Shop are dynamically created, and are not based on pre-made images.
True it's not rocket science, but getting what you need from your mobile website is not as easy as shrinking down your desktop content and moving it around.
Figure out what it is you want your visitor to do, the task they must perform to create what you need. If your company has items or services for sale directly, then your primary goal on-line is to convince the visitor to purchase your goods. If your primary goal is to gather information, build a data base of emails, or collect data for direct sales initiatives, then innovative solutions are needed to convince a data collection weary world to give you their information or participate in your survey. If your company wants to immerse visitors in your brand, then a digital experience that encourages interaction and increased time on site is necessary. If you want to create foot traffic into your brick and mortar location or sort the traffic digitally directing it to other properties, then a compelling digital pathway in impetrative. If you are championing an idea, product, movement, or philanthropy, then creating engaging ways to inform and garner support and sharing is your digital mission. Once you understand your objective, the outcome you want from your visitors, build a path and they will follow.
Look back, you may have missed a very important point that actually deserves an entire article itself - "with your visitor in mind". What's true for salt, make-up and feng shui furniture placement is also true for mobile design, less is more. Just as horses can smell fear and your mother knew you had not cleaned your room just by looking at your face, mobile visitors can spot an old site within seconds.
This contributed article was written by James Ramsey, CEO of Fiddlefly, a digital creative agency. Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public. In the same way that people share your Facebook Page updates with their friends (via likes, comments and shares), they can also share your website content. Link images are now bigger in the News Feed (desktop and mobile), which means that your website images are now more important than ever!
Note: If you plan on posting links as photos, huge images will also look beautiful in full screen. Make sure you’re tracking how people share your website content on Facebook with Google analytics. Learning: We provide thousands of free articles, tutorials and resources to the social good community.


When you sign up for popular advertising affiliate programs, they send you code to place on your website. This sounds like a pretty straight-forward task, but increasing traffic is probably the hardest part about running a website. This is important, because remember: putting less effort in your work is bad, but some times putting more effort than needed is not useful either. Although they are on top in the flow chart, you can do them whenever you want without following a sequence. Not only does a website help a business to be found on the Internet, but it also helps to market and sell products or services to both local and foreign customers. This means that it adheres to established conventions that make it look and behave like users expect it to.
You will be surprised to hear that in the US, out of the 74% of households that have an internet connection, 6% are still using dial up. Not only will prospective customers feel welcome, but they will interact more, visit your website again and recommend it to their peers. She enjoys writing about a wide-variety of subjects including internet services for different blogs. RetailMeNot gets 63% of it's traffic from search engines through “discount code for X” type searches and as a niche player in the business you can't rely on Google's unpredictable algorithms. Sharing codes on classified ad sites like Gumtree and Yelp as well as offline classified ads. It comes jam-packed with more than 200 professionally designed button templates and textures, that you can play with, tweak and modify to suit your own needs. In addition to having a like button for the post, you embed a call-to-action for people to share the event on Facebook. You can quickly see your most popular content on Facebook by following the instructions below.
But with a few tweaks, you can use to highlight your latest Facebook Page updates on a single webpage. We will try to go through all steps from A to Z and try to find answers to questions we encounter. However, many owners feel disappointed when there is little goal conversion from their business websites. Having a column on one side, either on the left or right, of each page makes the overall presentation look consistent and professional. Similarly, in the UK, out of the 85% of households having an internet connection, the percentage of dial-up connections is at 17%.
Moreover, users will naturally make use of a search engine within your website if they cannot locate what they are looking for, especially if they cannot figure it out how to locate it using the navigation system. Thus, provide easy contact mechanisms such as contact forms and a customer service number conveniently shown in an easy to locate section in your website. As a result, the number of visitors to your website as well as your goal conversion is more likely to increase. Why suffer from lost sales or site visitors, when you can invest in a program that will pay for itself within days! This “Likebox webpage” increases reach for your Facebook Page updates, and gives your website visitors content that’s awesome. Not only are there ways to make your website more user-friendly and have a better chance at making more money, there are also ways to generate more traffic as well. The last you thing you need is Google removing your Adsense account, because that is one of the biggest ways you can generate revenue. You will often find more than one ways to do things, but choosing the right option that suits your needs is the point here. Thus, it is important to test the time that your website takes to load, using emulators set at 56K internet connections.
One small tip here is that the search engine should be designed to display zero results if what is searched is not available. When devising these contact mechanisms, please remember that some users would still opt for traditional, offline contact mechanisms. Then connect up: Contact John by email, see his profile page, visit the John Haydon blog, follow him on Twitter and Google Plus or leave a comment.
Even if you didn’t have to worry about being banned from affiliate programs, you would still want your ads to stand out anyway.
More views and more clicks means more money for you, so even if you increase traffic by 10 percent, you’ll be able to earn much more. Furthermore, ensure that your corporate identity is reflected in your color scheme whilst at the same time ensuring that the background color that you choose is in harmony with your font type. There are several ways to speed up your website and most of these emulators will tell you how.
Some typical recommendations include compression of the HTML, CSS and JavaScript files and usage of small size images (ideally making use of thumbnails to show previews of images).
In this way, potential customers who want to find more about your products or services can reach you at the click of a button or phone call. But since Google Adsense and Adbrite randomly rotate ads, you won’t have to worry about dominant ads. If you have multiple Michigan GMC dealers sites, you might have to use this tip more than others.



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