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Nearly every marketer and entrepreneur in today’s world understands the need for landing pages. We all love awesome graphics, subconsciously or knowingly, which makes the background of your landing page all the more crucial as a part of it all. When building a new landing page, you need to consider the restrictions of your platform first. This means you’ll need to pick the best possible foundation for your landing page before starting to build it. Now that you have a solid foundation to build your landing page on, I’ll assume it can use a custom image as a background, instead of just a solid colour. Whether you decide to go with a solid colour as the background is completely up to you, but I’ll say this: It’s extremely hard to get a visitor go OMG about a basic blue background they’ve seen a thousand times before. For a list of inspiring and exciting landing page designs that are sure to bring out the creative genius inside you (they certainly did so for me!), check out these two blog posts by Ginny Soskey and Lindsay Kolowich, which list a total of 26 extremely attractive landing page designs. You can use colour psychology to benefit your business in many ways, one of which is by painting walls and decorating your office space according to certain psychological effects the different colours create. But these same psychological principles also work with high efficiency on landing pages and websites in general, impacting the thoughts and emotions of your visitors. Two of the more commonly used colours, apart from black, white and grey of course, are green and blue. Blue on the other hand is a favourite colour to a ton of people that conveys a steady and stable environment, which translates into a huge potential with marketing materials and landing pages. Therefore you can find blue as the main colour on multiple websites and landing pages, such as Wistia’s website. By comprehending the different emotions and feelings colours can convey, you can go a long way in affecting your visitors’ actions and behaviour when visiting your landing page.
Now that we’ve covered the different colours that you can use, let’s take a look at creating some custom graphics for that landing page of yours.
Photoshop is an amazing tool for designers young and old, new and experienced, but it has a rather steep learning curve. That’s why I suggest using Canva for making images that stand out nicely without spending too much time on the process.
Canva is a free web-based tool that you can use to create different graphics, and it comes with a number of premade dimensions that suit multiple purposes, like Facebook cover photos, blog post images and even infographics. It also includes many free images and elements, but the selection mostly consists of paid elements and images, costing an affordable $1 each. That means you can create a professional looking custom image using a one dollar stock photo, a one dollar graphics element and a couple of lines of text.
You can also upload your own images and graphics to be used in Canva, free of charge naturally.
There are dozens of stock photo sites, such as Shutterstock and iStockphoto, and you can easily find free images by changing the Google image search filter to only show images with rights to reuse and modify.
What’s more important than where to look for background images, which can be easily found out about with Google and two searches, is to know what you’re looking for. Next up is figuring out the perfect layout, so that the image focuses the readers’ attention to certain parts of the copy. Lastly, keep in mind that photos with humans in them make for a positive effect on visitors, and that makes for a strong boost with a single picture. Having read what you’ve read by now, you most likely already understand what I mean by the OMG effect, but just to be sure here’s a quick focusing chapter about what it is and how you should aim for it. The OMG effect in its simplicity means that the visitor will be admiring your background in awe and thinking to themselves: Oh My God. We’ve now covered how you can make your next visitors admire your landing page background, what tools you should use to get there and how to pick out the perfect stock photos. You’ll need to consider many different aspects of choosing a background, from the type of background to the colour scheme and layout of your landing page, but the most important thing of all is to have a landing page.
Do you have a resource that you use when generating backgrounds or making your visitors gog ‘WOW!’ when they hit your landing page? Download Free 46 Page Report to Build Profitable Funnels using the 5 Simple Action Strategies! Colors in motion, a perfect blurry background to make your website more attractive and elegant . The selected background image should be showing, as well as the selected shade of color for it. The new pattern should show up now as your background like the image below, using the new background colors you picked earlier. But when should you have a clean white background, when to use a fancy stock photo and when to draw something unique to be used as the background? For example by using ClickFunnels you can easily choose the type of background you like, where as a landing page theme for WordPress might require some modification of code to accept custom images as the background. Basecamp is a good example of a very clean and minimalistic look, whereas Muck Rack goes for two separate images side by side.
Canva is an easy, free and function filled tool to create attention grabbers out of ordinary stock photos.
Don’t use girls in bikinis if you’re promoting a mommy blog, or baby pictures for a manly man DIY blog. Use the image to boost the call to action’s effectiveness, not vice versa, by planning the layout so that the background doesn’t steal the CTAs attention. It needs to resonate with your target audience for it to be effective, and that’s why you should always split test everything before settling for one option over another.
The process in itself is not that difficult, or anything special really, but it does take some thorough thinking to get to the best results. He is known as the 'Sales Funnel Architect' and is a specialist at using paid traffic to generate highly profitable sales funnels. Each major section can have its own background patterns and images with their own unique colors.
This will pop up a dialog box showing Doodlekit's background library of patterns and images for you to select from.
After you select your image and color, you can click on the 'Advanced' link to see Advanced Header Bar Options.
To do this go back to the Header Bar and pick a darker background color like the one shown below.
That way you can make sure the foundation is solid and multi-functional enough to support your vision.
Basing the background on your own brand identity is important, as well as considering the desired impact. It can also improve the visitors reading speed and comprehension capabilities, so it is a common colour to be found online.
This is so important and being the co-founder of a creative agency and a photographer myself, I know exactly just how important it is to also create the right brand image for your company.
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That's why we included a whole library of free background images you can use with our free website maker. The five sections whose backgrounds you can adjust are: body, header, page, footer bar and footer. Doodlekit offers hundreds of images and background patterns who's colors you can adjust to match your website's color scheme. These are auto calculated for you when you pick what shade color you want your background image to be.
In regards to my favorite tools, I actually like taking stock images or ones I took and editing them with photo apps like VSCO and Snapseed on my phone.
Here you can override those auto calculations and replace all 'white' parts of the background image with one color, and all the 'black' parts with another. It gets really crazy when you start using different patterns on different sections of your website or adding transparencies to your overlaying content.
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