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Today I’m getting back in the interview chair for the first time since… wow, it’s the first interview this year!
My name is Matthew Turner and I’m an Author & Storyteller from the grand old isle of England. Bella and Clark are two young twenty-somethings finding themselves in a chaotic and crazy world. It’s incredible how a small, everyday decision can affect how you look, where you live, the people you love, and who you become. In business we make hundreds of decisions each year, most of which are hazy and with elements of doubt sewn within them.
I’ve always loved stories and being creative, but writing wasn’t something I did a great deal of. Initially I was going to send my manuscript to agents and publishers, but as I have a background in marketing, I wanted to form a platform, start networking online, and create some foundations that would make things easier further down the line. You can’t do this with a traditional publisher so I decided to self-publish and take a chance. I hired an editor to help me make Beyond Parallel the best book it could be, but I did most of the other work (formatting, cover design, etc) myself. My main focus right now is on my upcoming Kickstarter Campaign, which is in aid of creating a Paperback and Limited Edition Hardcover of Beyond Parallel.

I love the concept of crowdfunding, not only because it offers financial backing, but because you reach a whole new audience that would otherwise be left untouched. Or at least my guest is named Matthew Turner, and goes by the nickname Turndog Millionaire. It’s been quite the journey, indeed everything I’ve done since starting Turndog Millionaire has been, and I can’t wait to see where it all takes me. Turning left could result in a complete contrast to that of turning right, but we’re only given one life and we are dealt with what we’re dealt. Not only does it make your day a little more interesting, it can have huge repercussions on how you do business, who you do business with, and why you do what you do. The plot for Beyond Parallel formed quite easily though, and in the following months the first draft (which was awful by the way) was complete.
I wouldn’t recommend everyone to do this, but I like to learn new skills and understand the process.
The money raised through my Kickstarter Campaign will help me print both a paperback and hardcover edition, work with a few amazing individuals to help make the entire campaign sparkle, and introduce me to a whole new breed of individuals. I can’t wait to see how it all goes, and I have a few other campaigns lined up for the summer ahead.
Every fast-paced, energetic episode takes a fresh and funny look at the marketing trends that matter.

Will they find one another, or will a single what-if moment send them down different paths? There’s no shelf-life for books anymore, which means you can take longer to build a following and gain momentum. In future I’ll hire more people to do more aspects, but I’m glad I did what I did for this book. From internet and new media to business and pop culture, Jim and his guests provide their unique perspective on marketing in the digital age.
I like to get my hands dirty and have the freedom to try new things – even if they’re a little risky and out there.
It does mean you have to work hard though, and it does mean results can be non-existent for rather a long time. It’s strange to think that at it’s core, we’re just putting many of the same words on a page, but what order they come out determines whether something is a best seller or a basement bargain.

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