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If you're on Facebook, it's been hard to miss the rise of BuzzFeed's enigmatic personality quizzes. Burton spoke with The Huffington Post about how the quizzes get made, why they're so crazy viral and how they have their roots in women's magazines. I had noticed a couple other things like that -- posts that were quiz-related or quizzes that had a second life. We have this staff writer Jen Lewis, who’s also an illustrator and who does a lot of design work in Photoshop.
Then in January, our travel editor Ashley Perez made “What City Should You Actually Live In?” and it immediately became one of our most viral posts of all time.
I think our most successful quizzes are mostly built so that the results feel personal and that you can relate to them.
There was a Slate article about BuzzFeed quizzes that characterizes them as having “seemingly random results [that] could be a deliciously nihilistic commentary on the human condition.” So do you think that some of the editors and writers at BuzzFeed have approached them like that?
It seems that these quizzes are designed to reveal some underlying personality traits, like a Myers-Briggs test. There are a couple things that tend to work really well, like guessing something about the person’s actual desires or attributes. I’m sure you saw that Shirley Manson didn’t get herself in the quiz "Which '90s Alt-Rock Grrrl Are You?" Any reaction to that? June 19, 2014 By thedandygoat Having exhausted all possibilities how to categorize one’s personality, BuzzFeed writers are now just composing random quizzes to yield results that mean nothing, sources have revealed.
One recent example was a quiz “What Type of Welding Tool Are You?”, and the results are based on questions about your elementary school teachers and the color of your preferred sandwich condiments.
Another popular quiz that means nothing is “Which Murdered Rapper’s Face Should You Have Tattooed On Your Child’s Back?”,  based on questions about your blood type and sleeping habits.
Goodnet rss feed, Lewis edgar’s clothing line, fandabby, encourages people with mental health issues to wear their heart on their sleeve.


Its most popular quiz "What City Should You Actually Live In?" -- 20 million views -- spread furiously through the social network.
She was originally hired to work at BuzzFeed two years ago while freelancing and waitressing in Austin, Texas. Then, around the end of last year, I was looking at some stats and what posts had done really well. She started making personality quizzes that have basically the look you see now, where instead of it being a bunch of text, there are these little square questions that have text on them and look pretty.
We made templates for the design elements so that people who aren’t super familiar with Photoshop could make their own version of it and wrote out some some loose guidelines for what makes a quiz good. One of the first things I tell people when I’m explaining how to build a quiz is that they should always write the results first. You have six buckets, and whichever answer you have the most in the bucket, that’s the result that you get. For “Which ‘Parks and Recreations’ Character Are You?” I can answer the questions in a way I’d expect Leslie Knope or Tom Haverford to, and I’d get them as a result. Do you think readers have the expectation that they’re going to get some sort of scientific result from these quizzes?
The guy who made that quiz, Matthew Perpetua, is our senior music writer and I find his quizzes particularly fascinating. He insists the hundreds of people who wrote them are not getting burned out, but rather are creative pioneers in the important field of personality description. Everyone eagerly answered seemingly random questions like "What could you eat forever?" and "What's your jam?" and got an answer to a fairly weighty question that was perfect for sharing.
Now, as managing editorial director based out of the website's growing New York office, Burton, 31, oversees the BuzzFeed's viral lists, which have driven the site's growth to a record 130 million visitors in November 2013.
Our most shared post was this quiz called “Which ‘Grease’ Pink Lady Are You?” that Louis Peitzman in L.A.


They all are addicted to getting a lot of reactions and sharing, so it was inspiring for them to hear that that could do so well.
You might have a quiz like “Which ‘Saved By The Bell’ Character Are You?” So you have the six main characters, and you write the result title, give them a photo and write some text about each of them based on their characters before you did anything else. But for other quizzes, like “Which Arbitrary Thing Are You?”, there doesn’t seem to be any relationship between the answers you give and the results you get. We’ve tried a lot of other experiments, which is just the nature of the way we function at BuzzFeed. We hired him about a year ago, and he’s been writing really astute criticism and reviews and interviews. People who self-identify as dog people or as “Friends” fans get really excited about “What Kind Of Dog Are You?” and “Which 'Friends' Character Are You?”. But he’s recently been pulling from this lifetime of interesting, niche music knowledge for making these really specific personality quizzes.
Sometimes, that relationship is, “ Oh my gosh, I’m not a Zack Morris, I’m a Kelly Kapowski." That’s a lot of the sharing that we see. People thought it was really funny and liked it, but it’s more humorous than most of our personality quizzes, which I don’t think are humor so much as they are a way for people to identify and relate to others.
I don’t think that when people answer “Where Should Your Next Vacation Be?” they are super invested in thinking that’s going to tell them something really deep about themselves.
I don’t know, maybe Shirley has just changed so much since the ‘90s that that’s why she didn’t get herself.




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