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In 2010, a TV dating program called “Feichengwurao” became a hit across China by introducing the famous model of “Take Me Out”. Leading online dating websites in China are facing growth crisis after several years of development because of the recession of PC clients business and the rise of mobile network business. In fact, the business model of online dating websites is almost the same as traditional offline matchmaking agencies. Under great pressure from competitors, online dating websites launched their own mobile applications two years ago as the number of mobile network users grows rapidly. Back in 2006, only 5% of the Chinese population would consider online dating, but four years later, over 40% of people think online dating is quite acceptable. The registration process in traditional matchmaking agencies is to fill in a form, give related documents and being verified.

Since there are several successful free social apps, it is difficult for the online dating websites to gain more users if their application products cannot be differentiated from the existing ones. In 2011, the market size of online dating reached 980 million RMB and it is estimated that the size of online dating market would double in 2015. This business model combines the traditional matchmaking agency model and the online platform.
All the three largest online dating websites experienced a drop in the global traffic ranking compared with the ranking at the same period of last year.
There is not much difference compared with the online dating websites, except that everything process is online.
The profit model for these websites is to isolate both dating sides and charge a service fee.

However, this closed model has restricted the growth of dating websites, while it has attracted some SNS websites. The real-name policy and higher user loyalty of SNS websites make it possible to limit the number of frauds to a great extent.
Large social networks, such as Facebook, have already embedded related applications and earned millions of dollars through these apps.

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