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My last article discussed the basics of enterprise budgets – what are they, why you need them, and how you use them. Everyone who uses a job-cost estimate has a slightly different format, but a job-cost estimate has five basic sectors – Machinery Expenses, Labor Expenses, Materials Expenses, Overhead Expenses, and the Price Estimate section.
The Machinery Expense section lists all of the machinery or equipment that will be used in completing the job. This list will help you think through all of the different types of machinery and equipment needed to complete a job.
A little tip I learned about estimating the labor involved in a job – add a 20% efficiency factor to most of your estimates.
You may include sales tax in your material cost, or you may list it separately – but be sure to include the sales tax in your job-cost estimate. Total Direct Job Costs are determined by totaling the machinery, labor, and materials costs. Overhead expenses are those expenses that cannot be directly attributed to one particular job.
Other items that can be included in the Overhead Expense section are guarantee costs and contingency costs.
Once all of the above expenses are estimated, simply total them to determine the Total Job Cost. The cost markup method is quite simple, once you have determined the cost markup percentage.
This charge of $6,250 is intended to cover all of your variable costs (Total Direct Costs), a portion of your annual fixed costs (Overhead), a portion of any guarantee or contingency costs, and provide some profit to the business. We use our a professional website builder to put your business, or personal website online.
A basic, small business brochure website where you can talk about your services and include a contact page through which your customers can reach you. Anyone building a website within this price range is likely looking for a custom-coded web system (otherwise known as “web application”) with lots of powerful features. WordPress can still work to some level of success with the above 4 systems, but the functionality might be a little limited. Well first things first, WordPress is free and open-source, just like its counterparts Drupal and Joomla. Maybe your primary concern after learning how cheap it is to build a website this way is whether you can really hack it.
The whole process starts with a 3-step installation of WordPress on your domain from your cPanel account (after you purchase hosting).
We cut our teeth on e-commerce design back in 1996 while working on an e-commerce website for Foot Locker. Customer base: The size of your customer base determines the technology requirements, hardware and software.
Supporting applications: The industry uses the term ERP (Enterprise Resource Planning) to describe a host of software that manages your inventory, shipping (“3PL”), invoicing and other back-office services.
Marketing: Online and offline marketing is an important expense that needs to be factored into every business website. Features and Functionality:  A large company must provide the latest, coolest, interactive features to promote their products and stay competitive. There are hundreds of e-commerce software companies to choose from, each stating that they can do everything you need. Prepare some information about your brand and your target customer –  who they are and what appeals to them. Find examples of competitors that are doing it right, as well as those that aren’t, so you can provide examples. Establish a budget that includes creating the website as well as handling post-launch monthly maintenance. Provide your documents to the final candidates and request their recommendations and estimates. We have developed a Client Questionnaire that asks many of the questions a web company will need to understand your requirements – you can download it here. If you're a business owner that's just starting a brand new business then more then likely you only need a website that can provide information. The reason why I selected Wordpress is that it is one of the most popular CMS systems on the web, among web developers and you can add so much additional functionality through plugins. An example would be searching for "doctor wordpress themes" and Google will find wordpress themes specifically for doctors. You will still need to speak with your web designer and have them install the theme, setup the web pages, secure the wordpress installation and customize it with your logo and pictures. Buying A Theme & Installation: Between $200 to $600 This includes buying it and having a webmaster install this theme.
Option 2: Create a Custom wordpress theme If you'd rather not buy a theme then the next option is to build your own custom theme. The cost here is the graphic design (the look and feel of the website), converting the design to a wordpress theme, then it's same as above. The cost varies depending on the webmaster or web design firm that you use and the type of work that they do. For business web site design you can find prices starting from $1200 all the way up to $25,000 based on the type, quality and amount of features. Creating A Custom Design Theme: Starting at $1200+ This includes creating a design specifically for your business and then having a webmaster install this theme. Our team of web designers at Simple web design Houston base their quotes and plans directly on this system. If you're a business owner that wants to sell products directly online then eCommerce web design is the right option for you.
An eCommerce website allows visitors to browse products by categories, add products to shopping cart, rate a product, leave reviews, view their shopping cart, checkout by paying with credit card. For an eCommerce website there are also two main options depending on your budget and which features you need.
Once you've purchased the theme then you have to get your web designer to install the theme, customize it to add in your images, logo, product categories, products, additional plugins as needed, add in products or even show you how to add in products. Buying An Online Store Theme & Installation: Between $300 to $800This includes buying a ready made theme and having a webmaster install this theme.
A custom theme is perfect when you don't want to buy a theme or template for your online store and want something more suited specifically for your business.
Custom Designed Online Store: Starting at $1800 This includes creating a custom design for your online store, setting up payment system, setting up shopping cart and then installing the online store. A custom built website is not very common because it really depends on what the goal of your website is.
A custom website can have any feature that you want because it is custom programmed specially for you.

The biggest reason why more people don't use custom is because building a custom website requires building some, if not all, features from the ground up. If you buy a pre-built house then the choice you have is basically the houses that are available. If you were custom building a house then you could add all types of features such as a waterfall pool, adding in a balcony, creating 3 story house (let's assume your area allows this), adding in a shed and much more. The cost for a custom built website will depend on what features you need and how much time is required to build them. Most business owners know their website is important, but don’t know how much to pay for it. I know nobody wants to hear that, but the fact remains that It depends on the needs of your business, your industry, the objective of your website, your customers needs, and a variety of other factors (such as your budget). However, in this article, you’re going to discover what you should pay for your website and avoid over-paying for stuff you don’t need.
In order to get a range of how much you should spend on your website, it’s important to understand why you have a website in the first place. If your website doesn’t clearly tell visitors the “3 things”, they’ll click the Back button and go to a competitors website that looks more credible.
If your business is a one-location florist, then all you need is a basic website that locals can find when they search for a florist in your area. If you’re on a tight budget and your website just needs to say what you do and capture leads, then you’re in this range. If you’re still on a tight budget, but need some help with the more technical aspects of website development, then you’re in this range.
What If you need everything an intermediate website does, but also need ecommerce functionality, even more pages of content (maybe for each location) and everything designed from scratch.
Keep in mind that these ranges are for building a new website or refreshing an existing site. If you already have a website and want to find out how to generate more traffic and leads, check out our Free Website Analysis Tool. A greenhouse operator might use a job-cost estimate to determine all of the expenses involved in holding a special event such as a customer appreciation day or an educational seminar series.
Further, a job-cost estimate provides information that will help you determine your breakeven level of sales. For example, a landscaper may need a skidloader, trencher, truck, and trailer to install a landscape design. This 20% efficiency factor will account for time the employee is actively on the job, as well as the time they are setting up, cleaning up, or on breaks. This section is simply a list of the materials needed to complete the job and the associated cost. Examples of overhead include rent, administrative salaries, business licenses, insurance premiums, and office utilities. A guarantee cost estimates how much it might cost a business to repair or replace a defective product. This is your best estimate of the direct (variable) and indirect (overhead or fixed) costs related to a specific job.
Simply multiply your Total Job-cost estimate by (1 + Cost Markup Percentage) to determine your final price or bid for the job.
I have seen examples of job-cost estimates in the landscaping, lawn care, construction, and consulting industries. However, there is always a range we can work with and that range depends on the requirements of your website.
The real concern for most business owners or individuals looking for a site design is almost always – you guessed it – cost. Although not static in nature, the amount of time taken to set up a blog is relatively little while additional resources needed to set it in motion are also minimal. There are many development hours going into such a project, which should involve two or more developers working on it together. Take nothing away from it though, because chances are that whatever site you’re looking to build falls in the first category, and can be successfully implemented with the CMS. You don’t need a course to learn how to work with WordPress, so the development costs = $0. Looking at it again, the price is going to be just under $200 on the high side, mostly attributable to the hosting fee. Cast those doubts aside, because anyone who can use a web browser can build their own website with a CMS; specifically WordPress. You will then be able to log in to your administration backend where you can add your themes, plugins and content. The project budget was approximately $500,000, which may sound expensive but was only less than 1% of $60 million in online sales. If you have a large customer base, you will require a website and supporting applications that can handle a lot of concurrent traffic. As opportunities for marketing increase, such as social media, video, mobile marketing and DRM (direct response), etc., companies’ budgets have to increase to maintain market share and drive traffic. For example, perhaps they want a feature that allows customers to customize their clothing or products and see the results in real-time.
This includes product images, product descriptions, pricing and text content about the company, etc. Software can range from open-source (free customizable code) to enterprise level (licensed, customizable code scaled for large businesses and traffic — and usually very costly). This website would almost be like a brochure type website, also known as small business website and also as information website. A CMS is type of system that allows you the ability to make changes to the website without the need to learn programming code. There might be additional costs depending on whether you want the webmaster to also add the items in your store. By making it custom you'll be able to specify the look and feel, which plugins to use, and lots of other features. Your website is so important, in fact, that a Stanford University study concluded that 75% of people judge the credibility of a company based on its website. I see intelligent business people getting scammed all the time simply because they don’t know what’s fair and what’s not. Perhaps you need things like: landing pages, CRM integration and a lot of content to deliver your message.
They have the budget, but don’t know that they can get what they need for much less than the $50,000+ proposals they’re getting from the other agencies.
Once your website is ready to go and you launch it to the public, then the real work begins.
Oh, and then you have to figure out how to convert traffic into qualified leads and those leads into customers.

There’s nothing worse than paying $100 for something only to realize that you could have gotten the exact same thing for $40. Our consultants will analyze your site and deliver a report with actionable recommendations to get a few quick wins.
Job-cost estimates are very popular in the landscaping and contracting industries, but they can be very useful tools for any agricultural business.
A pumpkin producer might use a job-cost estimate to estimate the costs involved with a pumpkin festival. Again, there are several formats for a job-cost estimate – most managers start with the basic format and then tailor it to fit their specific operations. For example, you may determine that you will need to rent a certain piece of equipment to complete the job. For this method, you would list all of the activities the labor force would be doing – mowing, raking, installation, customer service, etc.
The hourly cost includes cash wages as well as FICA and FUTA costs, worker’s compensation, and any perks paid to the worker.
For example, a lawn care manager may estimate that a worker will need 5 hours to mow a yard. This figure represents the total cost of completing a job, and it also represents the minimum price that you should charge, or bid, for a job. For example, assume that your Total Job-cost estimate is $5,000, and your cost markup percentage is 25%. But I think that job-cost estimates can be powerful tools for agri-tourism, wholesale or retail greenhouses, and for special events (livestock sales, open houses, seminars, etc.) at any agricultural business. If you hire a developer, you will be paying an hourly rate – the more complex your website needs get, the higher the fee. Building your own social network app to compete with the likes of Pinterest, for instance, would cost you this much. If you have zero to minimal coding skills and would rather not re-invent the wheel trying to figure out how websites work so you can code up your and learn how can I make a website on my own, then you’ve found a capable solution in WordPress. All you need is some basic knowledge on how to install it on your server and how to add plugins, themes and some content. The same might not be said for Joomla, Magento, Drupal or other popular open source CMSs, but WordPress just excels at user-friendliness. The task isn’t really daunting as it seems – all thanks to an intuitive dashboard interface – but if you ever get stuck, there’s always the reliable forums to look up to for help. Most small to mid-size retailers don’t have the budget or the requirements of a Foot Locker, and fortunately, there are a myriad of solutions to get smaller e-commerce businesses up and running.
This dictates the technology you use and the type of network, servers and other hardware required. A larger business might spend over $100,000 a month in marketing while a small business could get by on as little as $2,000 to maintain and grow their online presence. A website with 10,000 products will require more effort than a small business website with only 50 products.
A hosted solution means that the software company owns and maintains the “back-end” code for the website. A non-hosted solution means that you are going to have to pay for hosting yourself and maintain your site code and hosting environment.
And nobody likes finding out that they paid way too much for something they could have gotten for way less. You’re the expert in your field and don’t have the time to learn everything about website design and online marketing.
The second method is to list the workers who will be involved in the job – 1 manager, 4 workers, etc. A rough rule of thumb is that your actual total labor costs (wages, FICA, FUTA, etc.) are generally 150% of the cash wage. For example, if you think you will have 10 relatively similar jobs per year, you include 10% of the annual overhead expenses in each job-cost estimate.
But if you decide to go solo and make your website with a CMS, the costs are, to say the least, minimal. These types of features require extensive programming and therefore only larger budgets can support the design and development of these features. All e-commerce software these days comes with built-in dashboards that facilitate non-technical people adding and editing products, modifying store rules, and editing text content.
You are allowed to change the design of the site but you can’t modify most of the built-in functions or features.
After reading this short article, you’ll know how much you should pay for a website worth visiting. And some of your website visitors are referrals that are researching the credibility of your company. However, if you choose to stay ignorant about your website and online marketing, you’ll end up over-paying for a lousy website and you will lose. For that reason, you should list 6 hours (5 hours mowing x (1 + 20%)) labor on the job-cost estimate. Again, contingency costs are usually estimated at a percentage (for example, 2%) of the total direct costs of the job. A smaller company may rely on “out-of-the-box” or built-in inventory and back-office solutions to reduce costs. A smaller company, once again, has to rely on built-in features or plug-ins to enhance their user experience.
In our experience, an e-commerce website of this type can range from $10,000 to $100,000+ depending on the factors outlined above. If the client doesn’t have the resources for this task, usually the development agency can take this on. You can live in it, decorate it anyway you want and invite friends over, but you can’t start knocking down walls and removing built-in appliances. This markup percentage varies by industry and location – there is not a set percentage to use. Hosted e-commerce solutions are becoming more sophisticated and feature-rich, so for many small businesses with simple requirements they can be a great solution. This pays for complete strategy, setup, design, coding and we include some SEO and training.

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