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This is an example of a page, you could edit this to put information about yourself or your site so readers know where you are coming from. The purpose of this business plan is to raise $100,000 for the development of an automotive repair shop while showcasing the expected financials and operations over the next three years. The Automotive Repair Shop will be engaged in the business of providing automobile repair and other automotive services to the general public. The Automotive Repair Shop’s mission is to become the recognized leader in its targeted market for car and truck repair services.
As time progresses, Management will continually increase the scope of the business by developing additional services that will increase the profitability of the business.
The primary service offered by the Company is the general repair of automobiles for the general public. This section of the analysis will detail the economic climate, the automotive repair industry, the customer profile, and the competition that the business will face as it progresses through its business operations.
About 130,000 companies in the US are involved primarily in auto repair, with combined annual revenue of $65 billion. For automotive service sales, Management anticipates that the market will be locally based.
This is one of the sections of the business plan that you must write completely on your own. The Automotive Repair Shop intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market.
This includes greater development of after-market tuning and performance enhancing services which generate a larger margin that standard automotive repair.


Management anticipates that its expected service clientele will be a local, middle to upper middle income earning male and females between the ages of 25 and 75.
The key to writing a strong competitive analysis is that you do your research on the local competition.
Below is an overview of the marketing strategies and objectives of the Automotive Repair Shop. Doe intends on using a number of marketing strategies that will allow the Automotive Repair Shop to easily target men and women within the target market.
You should provide as much information as possible about your pricing as possible in this section. Automotive repair services are an essential service, and many people lack the ability to fix their cars on their own.
The Company will generate revenues from both the sale of mechanic labor and from after-market replacement automobile parts. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Automotive Repair Shop. As a vast majority of adults in this country own a vehicle, it is difficult to discern the “average” customer of the Automotive Repair Shop. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. These strategies include traditional print advertisements and ads placed on search engines on the Internet. As such, Management does not anticipate that negative changes in the overall economic climate will impact the Company’s ability to generate revenues and maintain profitability. Business Plan of Action Download a range of proven business and marketing assisting successful small business owners.


This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations. Doe will also increase the marketing and advertising budget of the business to increase the general repair revenues of the business. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.
Below is a description of how the business intends to market its services to the general public. The business generates income from both the sale of the mechanic’s labor and the sale of after-market parts which may be needed for the repairs. The industry is highly fragmented: 10,000 companies have annual revenue over $1 million, 150 have revenue over $10 million. Demand depends on the number of cars, how much they're driven, and how complicated they are to fix. Large companies are more likely to use expensive diagnostic equipment efficiently and benefit from advertising, but the economies of scale aren't large.



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