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Landing your first client as a freelance writer might become a tedious journey because aside from having no related work, referrals or testimonial to back you up, you may also experience emotional issues, such as fear of rejection or self-doubt.
You can also work on building an engaging landing page. To create one, you need to determine your goal and your audience.
Investopedia defines cold calling as “the solicitation of potential customers who were not anticipating such an interaction.
However, you need to avoid potential clients who are asking you for unpublished works or to write three articles for free based on their requirements so they can evaluate your skills. Find an organization that could use your special skills, preferably an organization doing some kind of work that benefits the public.
Depending on your relationship with the client, you might consider contracting up front and let them know you’ll be looking for a testimonial, case study, or portfolio piece from the arrangement. Consider binding the client to an NDA agreement so that the pro bono nature of the assignment is not publicly disclosed. As the project comes to a close, request feedback and testimonials from them, or write up a case study that they can easily approve. Start with the people closest to you: family, friends, relatives, neighbors, or friends of family, friends of relatives, and friends of neighbors.
Conduct your research first before contacting the prospects as some of them might be scams. When dealing with job boards, make sure your profile, resume, website, portfolio or a couple of sample works are ready for perusal for all or two of these tools are often requested.
Since most companies, even employment agencies, and other writing or content-oriented groups or organizations are all over social media, they will likely post their job openings online. Share feedback about your work, what you are working on at the moment, and some techniques you use when writing.
If you are into technology like phones or computers, you can attend the launch of a new gadget. Even if you “don’t need to network,” you do. You never know when you’ll need someone to help connect you (not always professionally). Think of networking as a puzzle you’re piecing together. What need does someone else have and how can you use your resources to fill that gap? Ask questions that are deeper than, “What do you do?” When possible, begin conversations with questions about someone personally, not necessarily their profession.  Get to know them and attempt to find commonalities.

Create “reconnect” files. In your calendar, create files on monthly rotation with lists of people you’ve met and with whom you want to keep in touch.
Be specific when describing your ideal targets. This specificity can be related to job leads, sales leads, dating interests, or otherwise. Ask them what they need. Then try to provide it by connecting them with someone you know and trust. Give first — without expectation of something in return. It tends to be obvious when you give from a genuine place, rather than from a place of expecting something in return. Utilize LinkedIn! Link to new and old connections, go through their contacts, and ask for introductions.
Remember that at a networking event, everyone is there to meet new people. Going alone and walking up to strangers is the point.
Ask, “Why should they care?” Do you know how to describe yourself or your business in one sentence that demonstrates some value to the listener, not couched in industry-speak? Listen more than you talk! People love to talk about themselves, and you can’t learn about the other person if you’re doing all of the talking. Social Media can be very powerful way to find some clients for writing, same as many freelance jobs websites.
Your space online serves as their deciding factor for it both showcases your works and credentials and reflects your style. The page has to capture the prospect’s attention and interest in your writing services. Cold calling is a technique whereby a salesperson contacts individuals who have not previously expressed an interest in the products or services that are being offered, as opposed to warm calling. You can stand out and have the chance to touch the market that others have not reached yet. When your portfolio is not yet sufficient, you can write for free for small businesses, publications, or nonprofit or professional organizations. Remember: Never start working for a client without contract or upfront payment even if you are a newbie or especially if you are a newbie.
Examples are schools, libraries, hospitals and clinics, non-profit organizations, or civic service clubs. Don’t start off volunteering your work on an ongoing basis, but rather offer to perform a project specifically limited in scope.

Take on the “hard work” of coming up with the content so they can just sign off or make minor changes.  Make it easy, and don’t make them think too hard! Their openings and contact details are often found, if not in their websites, on job boards.
Checking the credibility and background of the company or publication can save you time and energy.
For contacts that have more immediate, obvious value (networking partners), create individual monthly reconnect files to spark you to reach out to them in the future. The key decision-makers are often busy, and their schedule is in the hands of their secretaries or (virtual) assistants. We would like to add a few more tips such as making a good plan, think good what you want from freelance writing and focus on one niche, research it well and write about it. When you have prepared your profile and portfolio already, it is now time to share them and attract the clients who need your talent.
Focus on what the other party can receive, build your reputation, and always aim to build some connection whether you get hired or not.
Examples will depend on what your consulting or freelance talent is, but might be a one-time upgrade of their email newsletter template, redesigning a logo, importing their fundraising contacts into a more usable database format, planning an event, delivering an IT training to their staff, helping get their books in order, renegotiate a major purchasing relationship that is hurting their finances, or some other project. In fact, this is an easier and less expensive marketing strategy because there is trust within the circle already. Make sure you establish a good relationship with them so you can convey your message properly.
Do not hesitate to follow up for some prospects may be just too preoccupied to remember to note that he or she is phoning you back. It is likely that you will get recommendations or leads when you connect to the members of the circle.

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