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The invention of social networking changed the way humans, businesses and organizations communicate and relay information. Twitter has 554,750,000 active registered users, with 135,000 new users signing daily publishing 58 million tweets every day. Each social network has its advantages and disadvantages but many of them can be instrumental not just in staying connected, but in job search, navigating your career, and building a personal brand, whether its for an individual or a business.
Be strategic and selective when choosing who to “friend”, follow, and connect with, and don’t just accept a request to connect from anybody. Digital branding in the new internet marketing age is creating the need for marketers to understand how they can measure social media interactions with their brand, how to measure social brand loyalty and create social brand equity. Contributed by Deepika Bajaj, President and Founder, Invincibelle, LLC and co-founder, ActiveGarage (the company behind 99tribes).
I also consider online pr a form of social media that's slightly different and part of the mix.
You’ll be joining the 130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing. Social media enthusiasts tend to look at press releases, and public relations in general, with a jaundiced eye.
Unfortunately, many firms syndicate press releases on social media platforms without making proper adjustments.
So, let’s take a look at how to make your press releases grab attention on Twitter, Facebook, Google+ and other social sites.
Influential social media users are attracted to content that employs stylistic techniques similar to those they see on blogs. Lengthy synopses - a long synopsis discourages readers because online, people scan rather than read. Keyword-stuffed synopses - a synopsis loaded with keywords sends an extremely negative social signal; that the brand is more interested in search optimisation than in sharing valuable information. Formal style - because social media is a conversational medium, formal, third person writing tends to discourage sharing.
Long paragraphs - writers should keep paragraphs to five lines or less to promote easy scanning.
Uninspiring titles - incorporating a benefit into a press release title can vastly increase social shares. After addressing stylistic issues, brands can make press releases even more likely to be shared by adding features that are often underused but highly valued by influential social media users. Linking to social communities – people are more inclined to share a press release when the brand is an active user of social media. Encouraging reader feedback - press releases are viewed negatively in social media circles because they are usually a one-way communication.
Brad Shorr is Director of Social Media and Content at Straight North, a Chicago based Internet marketing agency that works with a variety of clients including this physician web design company. You have added huge information in your blog and this article is very helpful and clearly explained. More than one out of every seven people in the world use Facebook, and people post well over 200 billion tweets per year.
One of the worst sins, says Nika Stewart, owner of social media management company Ghost Tweeting, is posting only when you have something to promote. You may think sending a direct message to a new Twitter follower is a great idea, but experts advise to tread lightly.
Even if the only connections you have are your 10 closest friends, status updates and tweets are less private than you think. If someone answers a question, or shares your content with an enlightening comment, then acknowledge them. Sending the same link 10 times in two hours may marginally increase the chance people click on your post. If you’re interested in contributing to a trending hashtag on Twitter, by all means read and post along.
You’d hate to post a link to your old travel trips for Rio de Janeiro when it turns out the hashtag has to do with a major natural disaster that just hit the city. If you feel the need to insult a whole class of people, swear like a sailor, or post a political screed, ask yourself if you’d do it in front of 100 assembled coworkers, or in front of all your relatives at the Thanksgiving table.

This group started the process with doing the hard work of identifying success and key performance indicators, but applying a organizational process to get everyone on the same page and reporting back. On a call last month,  participants shared examples of their measurement tools and spreadsheets. What I always love about peer learning approaches is that we slow down, take it in small steps, and begin to build good practices. The second thing that I really enjoy about facilitating peer learning is that I learn along with the group. My Crawl, Walk, Run, Fly assessment has an indicator for the sense-making part of the measurement process. I enjoyed breaking down each step of the sense-making process because for some this is the mysterious part of the measurement process.
We then has a very thoughtful discussion about what part of the process was a challenge and where they feel they are doing a terrific job. I think sense-making is my favorite part of the measurement process, even though it can be difficult. My work over the past decade has led to mapping donor momentum first and then tying that performance to over all communication strategy which includes social engagement along with other touches. I applaud your focus on team, such a critical piece in creating a culture that has the capacity to produce significant results. This is a great blog post and I would love to share it with my colleagues, but many of them are visually impaired and the images have no alt text.
Liz: Thank you for pointing that out and will be on diligent in doing that moving forward. Granted, the relationship between brands and consumers is a bit more one-sided than most of our personal relationships. Social media channels make it easier than ever for customers to publicize their discontent, but it also makes it easier than ever for brands to try to patch things up. How are you combining social media monitoring and digital customer care to nurture great relationships? The all too popular social network Facebook boasts 1.11 billion monthly active users as of March 2013 and 655 million daily active users according to its newsroom page.
Put forth the effort and each of your social media accounts will produce more connections and tips that could lead to a never-ending stream of opportunities. There are numerous social networks to choose from and while I am active on several social networks, my main three are Twitter, Facebook and LinkedIn. On my social media pages I’m connected to family and friends and I follow several celebrities on their pages as well. In social networking, I have seen it all: the “I’m bored” posts on Facebook, the “I wish it would stop raining,” tweets.
Wright is a legal assistant the law firm of Mattingly & Nally-Martin, PLLC in Lebanon, Kentucky. As a heavy social media user since 2005, I must admit I have read thousands of press releases I wouldn’t dream of sharing with my social communities. I believe the PR industry can adapt and publish press releases that are highly shareable on social platforms. As a result, the releases not only fail to attract much attention; the little attention they do draw is negative. If people read a release that helps them save money or improve a process, they will be inspired to share it with their friends, colleagues and peers. Embedding video in a press release is especially appropriate when the news is technical or complex, as it makes the content more easily (and more powerfully) understood. Adding social community links to the brand’s PR boiler room – or featuring those links more prominently in the body copy if relevant – lets readers know the brand is interested in more than just self-promotion. Since social media is all about conversation, a press release that includes a link to a survey, or feedback form relevant to the topic, will create a favorable impression – and provide valuable market insight as well. But if people stop following you because of your digital clutter, then you don’t come out ahead. Likewise, before you share something shocking, do a quick Google search to find out if it’s on Snopes, the urban legends website. The nonprofit sector for decades has been underperforming, see the AFP effectiveness report, in regard to metrics and departmental silos.

It would be wonderful if you could make it a practice to add alt tags, especially for information-rich graphics like these.
Phil to realize that even the best interpersonal relationship has ups and downs, and, if you want it to thrive, you need to work through the downs.
So Danny recommends doing whatever it takes to woo back the dissatisfied consumer “through outstanding customer service by responding quickly and effectively.” He’s spot on.
However, just like any good relationship, you can’t fix things if you aren’t listening—really listening—to what the customer is saying. I also follow and have connected with many individuals whom I consider to be my “career idols”—fellow writers, successful journalists, authors and others in areas of media and law.
She is also a freelance writer who has written for several publications including Glass Heel. There are many assets on the internet that a company can create using Facebook, Twitter, Youtube and many other such channels. It is important to choose social media tools and tactics that align with increase in engagement to ultimately drive revenue growth. Nevertheless, if social sharing is the goal, an unsuitable style very much gets in the way. While this may be true to a certain extent, the true value of a release is often obscured an overly technical or overly detailed treatment of the news. What is the correlation between individuals their exchanges in the networked world and their giving and retention. Social media gives brands a way to patch up faltering relationships, says Danny Wong in “5 Ways Social Media is Like a Great Friendship” on Tamar Weinberg’s Techipedia.
If you want social networking to work for you, try posting positive messages and material that shows your depth and passion. Hillary graduated from Campbellsville University in 2010 with a bachelor of science in Mass Communications (Public Relations emphasis) and a 2nd major in English. If you are in the middle of a job search, discreetly let them know by reaching out to them and inquiring about their career. As many know, I am obsessed with journalism, law and women in the workplace, and the occasional book or film review. It is important to know where to find your customer or draw their attention if there is something you feel might of interest to them.
Eventually, you will build credibility and they will purchase – take us back to point #1. The cool iPhone Apps that allow you to check in to airlines, pay bills and order pizza are examples of how companies are finding ways to be close to the customer.
I vowed to stay away from it while I was in college, for certain reasons, but now I enjoy seeing all the exciting announcements and photos. People, even work acquaintances and potential employers want to see that you have a life outside of work.
Virtual Goods and Gaming are huge opportunities as are fun quizzes and polls and other lead generation activities. Don’t limit yourself based on what you know, try to find out who your customer is and how easy it is for them to find you where they are.
One of my former high school English teachers who I keep in touch with noticed my posts about women in the workplace and connected me with one of her friends who had a friend who had recently started a magazine about women in business. That friend connected with me and then connected me with the publisher of that magazine with the idea of the possibility of me collaborating with her in a piece for her publication.
I also have had other friends offer recommendations and advice based on what I include on my social media pages. So don’t be afraid to push the envelope by posting that interesting article, interview, news video, or speech.

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