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Have you ever felt that a shortcut could save you time, only to find out the result was a dead end? I've got an easy trick for you that will help you sort through this chaos without making it a full-time job.
Just like in world affairs, ideas about health are a dime a dozen, and here's why: Your body is regulated by an amazingly complex, interconnected system.
Next time you hear competing health claims, don't even worry about who the expert is or how good the opposing arguments are. Social media experts discuss the most common social networking business blunders and what companies can do to improve their social media IQ.
One of the most important aspects of successful social media marketing is the promotion of the post — and to get your content shared, you need to understand your audience.
Here are five levels of promotion divisions (the who in the equation) that you should strive to have share your content.
Post on strategic social media platforms (this requires knowing the audience on each of the platforms and why people show up). When you think of social sharing, this is what you’re thinking of; Strangers, community members, and your core audience entrenched in conversation about your content. Remember that the vast majority of people will only stalk your content and will rarely engage with it.
Make it as simple as possible to share by incorporating buttons and optimizing the design of your content.
Join conversations already happening online, such as in Google+ Hangouts or LinkedIn groups. Once you’ve promoted your content, what triggers your readers to continue the sharing process? To enhance our relationships with people we might not otherwise be inclined to stay in touch with. The faster you define the key takeaway, the faster you’ll give your audience a reason to share your content. Once you’ve clarified what your reader will learn in your post, it’s time to drill down to the details. Help your reader show off his smarts by pulling out the best quotes from your post for him. Using the “Click to Tweet” feature, you make it fast, simple, and straightforward for your reader to share your best stuff. In my presentation about designing and prepping content for sharing and social media, I talk specifically about visual appeal. Similar to curbside appeal for brick-and-mortar stores, your content needs to have the same sexy appearance. Remember when we discussed the importance of getting influencers invested and interested in sharing your content? In addition to reaching out to each of these groups, you need to maintain an equitable balance between the promotion you pay for, the promotion you own, and the promotion you earn. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land.
He has a history of entrepreneurship co-founding and serving positions in such companies as BlueGlass Interactive, an Internet marketing agency and SteelCast, a tech incubator housing several other self-started companies. Jordan is also an international conference speaker, blogger, and book author of A to Z: Social Media Marketing. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23.
Roughly nine out of ten US businesses with at least 100 employees are using social media for marketing objectives in 2012, according to eMarketer, and many plan to increase their social media spend for the coming year.


Despite this, many of these firms still have trouble making the case for social media investment, because they’re not able to track ROI success. Couldn't make it to Social Media Marketing World 2016?Get all the sessions with the SMMW16 Virtual Pass. The Actionable Marketing Guide participates in the following affiliate marketing programs to bring you great products and services. Posted on 16 November, 2012 by Matt.This entry was posted in Backpacking and tagged Art, Backpacking, Love Travel, Social Travel, Travel. Female Solo TravelerTo inspire women to travel independently, smarter and ethically and make a difference to local communities and projects all over the world.
GlobetrotterJulia is a German expat in London, and a recent MA graduate of Political Communications. Budget Travel ExpertEmpowering millennials to achieve their bucket list as early as possible. GlobetrotterAfter a decade in sales and marketing, Polixenia needed to do something closer to her soul – and that’s where she discovered the final passion for travel. Brasted Ceramics is a contemporary paint-your-own pottery studio situated in the centre of Brasted village. With a little imagination, it is possible to look at this system and imagine that any food, nutrient, herb or drug could do anything at all -- good or bad.
Take a look at these competing health claims, and see if you can tell which column has ideas and which has results. Start by figuring out which is an idea and which is a result, and you'll know which you should pay attention to and which you can safely ignore. Vergara-Castaneda HA, Guevara-Gonzalez RG, Ramos-Gomez M, Reynoso-Camacho R, Guzman-Maldonado H, Feregrino-Perez AA, et al. But used the wrong way, social media sites can have a negative impact on your business -- costing you goodwill and prospective customers. Once published, go through the checklist item by item and blast your article, video, or images to the social world. It turns out there are seven motivational factors that elicit action, according to the New York Times Consumer Insight Group and Latitude Research. Without offering a person with at least one of these reasons to share, your content will remain stagnant on your website and unseen by your audience.
You also want to inspire your reader to take action by writing in a way that appeals to a sharing audience. For example, in this post, the key takeaway is at the top: To get your content shared, you need to understand your audience. Start with writing what’s most important and continue to narrow in on what you want your audience to know. A healthy relationship between each of these types of content promotion will yield the strongest social sharing success.
In part this is attributable to social media’s evolution from being a small project outside of the budget process to being an integral part of the marketing plan. By being present and engaged on social media networks, companies cost-effectively increase brand awareness especially through the use of 360° branding. By supplying the information that prospects actively seek at every step of the purchase process, social media helps close sales. Retailers and other forms of business can re-post ratings and reviews on their own website or let customers search for them on other sites such as Google, Amazon and TripAdvisor.
Social media helps generate leads through shared content that attracts prospects such as blogs, Tumblrs, Pinboards and Slideshare. When consumers find engaging and useful information along their purchase journey, they share this content more broadly. Social media networks provide the space for brand advocates to engage with each other over their desire to show their brand support.


Firms become known for being the expert in their space by creating and sharing their content, especially via a blog. By monitoring what’s happening in the social media ecosystem, you can distinguish your competitors and better understand their behavior. By having a social media presence, an organization is able to respond more quickly and effectively to a potential PR crisis once they’ve built a base of followers.
This enables businesses to discern what’s happening in the evolving marketplace as well as how their business is perceived. It’s important to get your content out to multiple social media locations such as Facebook, Twitter, and LinkedIn. She tries to expand her own horizon through travel, aiming at inspiring those 20somethings to explore the world. Through informative content and apps, Rafael believes he can help people reach their goals. In late December 1999, I bought a few cases of canned food and water storage containers because I was worried that Y2K could cause a collapse of society. They stick to the facts and tell you about what actually happened, not what someone thinks will happen. Non-digestible fraction of cooked bean (Phaseolus vulgaris L.) cultivar Bayo Madero suppresses colonic aberrant crypt foci in azoxymethane-induced rats. Obesity and the metabolic syndrome: role of different dietary macronutrient distribution patterns and specific nutritional components on weight loss and maintenance. With plugins, such as WordPress’s One Press Social Locker, you can incentivize your reader to share your content with a free giveaway. Infographics are an easy way to incorporate valuable visuals that continue to draw your reader’s eyes down the page. Their audience will visit your page and, if your content is well-formatted, read further, share other articles, or sign up for your list. This information can be found on blogs, videos, Tumblrs, Pinterest and other forms of social media. Additionally, social sharing and other content forms like videos and images aid findability. While it can be challenging to close deals on social media, it’s critical to have a call-to-action, trackable promotion code and a streamlined landing page.
These social shares, referred to as earned media have the added benefit of an unspoken endorsement from the sharer. It’s critical for organizations to continually create great content or they risk alienating their existing fans. Also don’t underestimate the importance of having your content re-distributed via RSS and other forms of syndication. There were a few books in libraries and bookstores, but general newspapers and periodicals said little about food or lifestyle.
For example, a low hotel review due to the noise of the area’s hot new bar can cinch the deal for a traveler seeking nightlife. Many experts told us about an idea that computers were about to give out due to flawed date codes that would not work in the year 2000. With verbose paragraphs, your reader is less likely to invest time sorting through all your key points.
All that happened to me was that a huge box hogged up space in my garage for a decade before I threw it out. A simple acknowledgement of a problem can prevent a potential PR nightmare -- and often makes the customer so happy, the company gets a PR boost instead!" "It's important to keep your cool and stay professional, even in response to an unfounded and highly personal attack," agrees Aaron Hollobaugh, vice president of sales and marketing, Hostway Corporation, a managed hosting, Web hosting and cloud hosting provider.



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