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My blog will show you how to start your business with free advertising sources, and to then build your business with the profits. Post to 50 And More Social Media Sites, including Instant Blog Subscribers, Facebook and Twitter. ADVICE WARNING – This is part of a series of SEO ranking tests that look at traditional ranking signals and their effects on SERP positions. Quality Score (QS) can also be a helpful warning signal when there are particular ad groups or campaigns in a PPC account that need to be optimized; as a rule of thumb, the better your Quality Score, the better your ads perform. Quality Score is comprised of several things, such as expected clickthrough rate, ad relevance, and landing page experience. To improve ad position for a given keyword, advertisers are presented with two options: increase the maximum cost-per-click bid, or improve the Quality Score of the keyword. Understanding what Quality Score is and how it plays into your PPC performance is important for all PPC advertisers to understand.
Landing page quality: The landing page associated with each ad and keyword should be relevant to the search query, useful, and user-friendly. Targeted devices: How well the ad performs on different devices, such as laptops, tablets, and mobile devices.
Quality Score is a reflection of the health of your campaigns and influences overall account performance. Actual cost per click (CPC): Higher Quality Scores allow you to bid for top positions, so achieving a high QS can help stretch your PPC budget.
Ad position and top of page bid estimate: High QS can lead to higher ad positions which will help clickthrough rates.
Cost per conversion: By paying less per click, advertisers tracking conversions could see significant decreases in the cost they pay per conversion.
And we used to talk a lot about apps, and about whether to use an HTML web app vs a native app, how hard it was for the average app to stand out from all the noise in the app store, and about app store optimization (ASO) harking back to the old days of SEO, with its emphasis on keywords for ranking. So what are the key ways in which we're seeing this shift in user behavior change our approach to SEO? A new version of the update has recently rolled out, so we can expect to see further impact from this in the next few months. What should we do about it?The key action here is to ensure that your site passes the mobile-friendly test, and to check Google Search Console reports for mobile-specific errors.
Site speed and page load timesHand in hand with the focus on mobile-friendliness, there is also a push towards improving site speed and page load times. Google are not the only ones addressing this issue: Facebook Instant Articles and Apple Newsstand both use in-app versions of content pages to speed up the loading process, and some publishers have also created their own native apps to help solve this. Google’s solution to this is their Accelerated Mobile Pages Project (AMP), which allows publishers and creators of editorial content to build versions of their pages with stripped-back, skeleton HTML, following a set of rules which guarantee speed and force distribution (an important thing to be aware of if you choose to utilize this approach).
Mobile-first design of SERPsThis third key area is around Google making desktop search look and feel more like mobile search. What should we do about it?There’s not a huge amount that can be done to address this trend head-on.
In addition, you may want to shift some of your focus towards building out your top-of-funnel search strategy, to target less commercial keywords where you will have fewer paid ads to compete with.
App integration with web searchGoogle needs to find a way to integrate app content with the rest of the web, or they risk becoming irrelevant. The solution for Google is to start indexing and serving app content in the web search results, and this is what they are trying to do with their work around app indexation and app streaming. What should we do about it?If you don’t already have an app, this may not be relevant to you.
Where’s this all heading?I believe that all of these trends are supporting a wider push by Google towards their goal of building the ultimate, intelligent personal assistant. And already, users are realizing that they can provide fewer contextual signals within their keyword search and the search engine will still know what they’re asking. These are all signals which in the future could be used to determine the most relevant results to serve - potentially before you even ask.
When you combine all of these signals with the integration of the public index (what we currently think of as the Google search index), the private index (your emails, photos, calendar, etc) and app content, Google could have the ability to know as much about your day to day activities as any human PA. Last week I looked into if Google counts keywords in URLs to influence rankings for specific keywords and how I was investigating this. If you have recently put in a search term in Google, you may have noticed the results containing an expandable grid box. As you can imagine, this offers some great information to users that want additional questions answered without hunting for them. The boxes never come on the very top of of search results: Instead, they come further down the page inspiring the user to dig deeper. More often than not, Google only creates question boxes for the most general, often searched terms. Interestingly, these are not the ordered results of the search, but they are within the first page. Obviously the quality of your content is going to matter a lot here, and probably more than whatever algorithm beyond quality Google uses. Notice also: In the above example that company has a mini-site jump link within the search snippet taking you to the answer of the question within the page. But it doesn’t hurt, and you want to do anything possible to improve your chances of being understood by a search engine better. We have a very handy infographic on how to use Schema.org as well as a number of free Schema generators to help you out. Trying to navigate the murky waters of how this algorithm works is going to be a hit and miss process.
Mobile app, mobile website, desktop website -- how do you track their combined visibility in search? A bonus to look for would be automatic geolocation detection — the ability of the widget to detect where a customer is searching from.
And, finally, there may be extra features you’d like to have to ensure the best possible experience for both users and your business. Keep all of these necessary and optional features in mind when evaluating Store Locator widget choices. Pricing varies widely, from free to upwards of a $1,000 initial investment with reduced rates for subsequent years of service. I’m writing this because, having looked at a considerable number of live store locators while researching this article, I found landing pages like this one with next to zero content on them, landing pages like this one with a very meager attempt at content that is observably duplicative, and landing pages like this one with some duplicate content, but also, some added value for local users. Am I handing out a lazy pass for all?Are lax standards a good reason to go with the minimum effort and call it a day?
In a competitive scenario, if your store is the only one maximizing the potential for consumer engagement on your store landing pages, you are working towards impressing not just search engines, but customers, too. You may necessarily end up with a minor amount of duplicate content, but by brainstorming a list like the above, you will be making a maximum effort to inspire bots to consider your pages authoritative and to inspire searchers to become customers. Simple enough The first is really easy: be certain your Locations or Stores link is in your top level navigation, at the top of every page of your website. Take care hereEnsuring that search engines can crawl and index your local landing pages requires a bit more thought, given that different store locator widgets are developed with different types of code. Be sure you are linking from the Google My Business listing for each location to its respective landing page on the website. Be sure your other citations also consistently link to the landing pages instead of to the homepage. Create a permanent sitemap on your website, that includes links to all of the landing pages.


On the main Locations page of the website, include an alphabetical directory of all locations with crawlable links. Earning inbound links to these pages from third parties and, also, linking internally to landing pages from other pages of the website or blog posts, where appropriate, are other forms of insurance that they will be discovered, crawled and indexed.
In this lively scenario, the smart business will be that one which gets name, address, phone number and driving directions in front of the customer fast. Store locator widgets and local landing pages have become an established component of customer service. Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team.
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All in all HTTRack Website Copier is a very productive application which will allow you to have access to the content of the websites even if there is no connection available.
Below are some noticeable features which you’ll experience after HTTRack Website Copier free download.
Before you start HTTRack Website Copier free download, make sure your PC meets minimum system requirements. The need to use hyphens arises when your chosen domain name is longer than one or two words. Our view is that if anything renders extra clarity in understanding a certain thing, then it must be a good idea to incorporate it. There has been a lot of debate regarding hyphen (or dashes – it is the same thing) in domain names and there are as many different points of view as there are people discussing it. For a deeper analysis let us weigh the advantages and disadvantages of hyphen in domain name. Using hyphen in domain names that are 2 or more worded, removes any scope of misunderstanding. It is devoid of any confusion and the reader gets the absolute clear picture of the website.
They treat hyphens or dashes as blank spaces and thus are able to distinguish your keywords better, which helps them to return your website more prominently in the search results for those keywords occurring in your domain name. Obviously the first one is as clear as crystal, even without reading, while the second one requires all your ingenuity to decipher it. If the domain name of your choice or the unhyphenated domain name has already been taken up and is unavailable, then using hyphens can give you a number of choices. By using hyphen in your domain names you are able to retain your original choice and also keep the keyword in its exact order. Most people generally don’t expect hyphen in domain names and are liable to forget using them while typing the URL. People feel that reading hyphenated domain name is difficult and even more so if you have to communicate audibly the same to others. In the above example the occurrence of too many hyphens confuses the visitor and they end up missing a hyphen here or there and end up either getting to a different website or mostly to nowhere. In our opinion using hyphens has more inclination in favor of advantages than disadvantages. Our advice is that if both the hyphenated and non-hyphenated versions of your domain name are available, register both in your name.
There are numerous domain registrars and domain resellers that have flooded the domain registration industry. If you find this website useful, please consider helping with its production with a donation. DonateIf you find this website useful, please consider helping with its production with a donation.
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The beautiful cycle tracks of Bornholm leads you round the island from Dueodde in the south to Hammeren in the north. It works round-the-clock, and for not just days or weeks, but for months and months, very own Money From Your Website making you tons of CASH! I would certainly NOT go and implement sitewide changes to your site based on this or recent posts.
After logging into an account and navigating to the keywords tab, hover over the white speech bubble in the status column of your keyword. If people who see an ad click it at a high rate, that indicates to Google that the ad fulfills a searcher’s need. When the keywords you bid on closely relate to the ad triggered, there is a better chance they will relate to the user’s search query.
Advertisers looking to rank in the top positions in the search results while not paying a premium should focus on achieving high Quality Scores. Additionally, by creating highly relevant ads and landing pages, conversion rates will increase anyway. However, monitoring QS across a PPC account can be a good diagnostic tool when looking at overall performance.
When I first started looking at this, back in 2012, there was already a lot of discussion happening around the topic of mobile. Now, we talk about the other ways in which people can use and discover our apps — such as app indexation and app streaming. This means the number of people who view mobile as their primary web device has doubled in just 2 years, and we have every reason to believe that this trend with continue.
This is particularly noticeable on editorial sites, where an ad-revenue business model leads to lots of different elements required to load a page, despite the actual content being fairly lightweight. The card-style layout, which makes the distribution of content easier on a variety of different screen sizes and types:2. This allows Google to serve the most relevant version based on the context which they have around that particular user and how they prefer to use the web. This means a single interface for all types of searches, and eventually, an intelligent personal assistant which can anticipate your next question before you ask it. Do you agree that it’s heading towards the development of intelligent personal assistants?
The more narrowed the search term or phrase, the less likely it will be to have question boxes.
Looking at the related questions sources, they tend to be drawn from the most popular results from a search. The more clear, well-structured and informative your content, the more sense it will make for Google to choose to use the info over other websites. I was never able find any correlation between having Schema markup and being featured in the related question boxes. On one hand, you are going to drive organic traffic by offering up a link to more information on a topic the searcher is already looking for.
But that is something that is going to help you with your overall marketing strategy, so you are accomplishing a few important goals here (including creating a one-stop resource, attracting links, enjoying additional exposure in SERPs). This article is for the medium-to-large business with 20, 100, 500 physical locations and a pressing goal to have each one be found by the customers local to it.
But when your company has grown beyond this, it simply isn’t practical to list dozens of locales in your top level navigation, whether on desktop or mobile devices. If not, then you’ll have a problem with all travelers who may be trying to find your business in a strange city and have no idea what the local zip codes are.
This is must these days, given that as many as 50% of mobile queries may have a local intent.


You don’t want to have to redevelop your website, just to get your widget to function. This might include search text autocompletion, the ability to sync with Google Docs to upload location data, or search filters that allow users to refine results based on personal criteria. Captera has recently done a good job of profiling a number of popular options which should help you hone in on the right solution for your company.
Wordpress offers a number of free and premium store locator plugins with varying degrees of popularity.
Not trying to hurt anyone’s feelings, but, with the exception of the last example, the sheer volume of locations operated by these companies has likely caused their marketers to settle on the most minimal effort possible to differentiate between landing pages.
Google is correctly finding for me each of these businesses in the right cities, both organically and locally, when I search for them.
If you have hundreds of locations, the cost of going the extra mile on your store landing pages may not show any easily-discernible ROI. You could end up earning more than your fair share of those 50% of local-intent mobile queries, in city after city.
The same study asserts that almost half of the searches surrounding services, restaurants and travel are performed by users looking for companies with whom they’ve never had any previous transactions.
The winning business in a competitive environment may be the one which not only extends the courtesy of basic data to the customer, but which offers extra inducements (in the form of additional useful information) to be that customer’s choice. Properly implemented and developed, they may be the very first sign you give to a major percentage of your incoming customers that you are there to serve their needs.
But a software dedicated to copying the website is definitely the need of the hour as it can copy all the contents efficiently.
Read about all the advantages and disadvantages of using hyphen in domain names and do your own analysis to find out which one has an edge over the other.
Shorter domain names if are understood in one look, then there is absolutely no need to use the hyphen for further clarification. Hence it is easy to parse the long worded domain name with hyphens and make it pleasing and logical to the human eye. Not just the search engine spiders but also the human beings see the whole string as separate words and the keyword is easily traceable without any error. Another view is that while using the keyboard people are so used to just typing the alphabets in a flow that they normally don’t have the patience to search and type the hyphen. For very little extra cost you can protect your traffic from getting stolen by your competitor. It’s not always the cost of a domain name that makes a registrar a good or an average one.
Obviously they all are there for business and sometimes your interest might not be their upmost priority.
The trip round the entire coast of the island is 105 kilometres long and the short distances and the fascinating, varied landscape will make you want to cycle during your stay on Bornholm. Your Quality Score is then combined with your maximum cost-per-click bid to determine your Ad Rank. By working through Quality Score best practices, advertisers should see an increase in the performance statistics they value most. Google announced that they saw a 4.7% increase in the number of mobile-friendly sites in the two months between announcing that the update was coming and when it actually rolled out. I’d love to hear your thoughts in the comments!Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. On the other, you are building your site authority by being one of a few to be chosen to provide answers to those common questions. Search Console is introducing the concept of "property sets," which let you combine multiple properties (both apps and sites) into a single group to monitor the overall clicks and impressions in search within a single report.
For any paid product, I recommend choosing only those which offer a free trial period of at least 1–2 weeks so that you can be sure the solution works for you. The last of these (REI) has actually done a good job of adding interest to their pages by including a regional event schedule. While I would never advise a small business to take a least-effort approach with their store landing pages, it’s my conclusion from my research that established brands can get away with a great deal, simply because they are established. If your marketing department throws its hands up in the air regarding differentiating store #157 from store #158, there may be a lack of available creative solutions to the scenario. Many users will not be entering your website via the homepage and you want to deliver the link to find the store nearest them immediately. Hopefully, the widget you choose will facilitate your landing pages being properly indexed with no additional effort. Some times you don’t have access to the internet but you can still browse the website and have access to the information you require. The installation process of HTTRack Website Copier is very simple and it requires minimal configurations.
Also you should be more careful about altering the look of the domain name while not diverting your traffic to someone else’s site. By the way the lowercase symbol on the key right of the numeral 0 is the hyphen or dash on your keyboard.
Whenever you get the slightest hint that your domain name could look misguiding or confusing, then do use the hyphen and remove the ambiguity. Use the hyphenated domain name for online purposes and the non-hyphenated one for offline marketing and promotional purposes. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! It seems you can get the right data in front of the customer with a very minor effort, and that the minimum requirements for data on those pages would be that they have correct company NAP on them and are indexable. But, you, you smartie, have not only got a unique paragraph of text on your pages, but also store-specific reviews, and a maintained schedule of guided hikes in the region.
For this you need to copy the content of the website and for this you need HTTRack Website Copier.
You can domain park the non-hyphenated one and point it towards the hyphenated domain name, so that even when your visitor uses the domain name without hyphens it will still lead her to your website. All three of you link to your respective landing pages from your Google My Business listings. The moment the process of the copying of websites is completed you will be able to browse the website just like you are browsing it online with all the images and HTML. This means that Search Analytics metrics aggregated by host will be aggregated across all properties included in the set.
For example, at a glance you'll get the clicks and impressions of any of the sites in the set for all queries. One of the striking feature of HTTRack Website Copier is that it will update the copied website whenever the internet connection is available.
If you have multiple properties verified in Search Console, we hope this feature makes it easier for you to keep track. If you have any questions, feedback, or ideas, please come and visit us in the webmaster help forum, or read the help documentation for this new feature!



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