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With the ever-increasing prevalence of online shopping via mobile devices, more and more retailers are adapting optimizing email campaigns for portable devices.
Web pages look much different on smartphones than on desktop browsers, and there isna€™t as much room for frills. Users on mobile devices are on-the-go, and so ita€™s important to ensure consumers can move around the site and complete their purchase quickly and easily.
At the same time, though, mobile users want to browse like all shoppers, so retailers should not compress the process down so much that users feel forced to buy too quickly. In addition to these design elements, having a responsive eCommerce website design is vital for improving the sitea€™s overall mobile-friendliness. For other ways to increase customer retention and revenue, download our guide on Key Business Metrics for Online Retailers.
Even though compound microscopes were being used since our mid school and high school days, many of us do not actually know the parts of such devices.
Indeed the invention of microscopes has been a milestone in the field of scientific studies and research. The compound microscope uses light rays and multiple lenses for creating a magnified view of the specimen or object. Broadly speaking, there are three components of a compound microscope - head (body), arm, and base.
Eyepiece: Also known as ocular, the eyepiece is the lens, by which the specimen is viewed in a compound microscope. Body Tube: It is the metal part that mechanically supports both the objectives and eyepiece lenses.
Revolving Nosepiece: It is the part of the device that houses the primary lenses of the microscope - the objectives. Arm: It is the curved part that connects the base of the compound microscope with the top portion. Stage and Stage Clips: The stage is a flat portion, where the specimen to be observed is placed on a slide. Coarse and Fine Adjustment Knobs: They are basically used for the purpose of focusing on the object. Condenser Lens: The function of this lens is to collect and focus visible light to the object in the slide.
Shopify is our platform of choice for building online shops - and a big part of this is the flexibility it affords us when it comes to design.
Piers is the secret to our trademark design and usability quality, combining excellent analytical and technical ability to create beautiful, highly-usable websites. WeMakeWebsites work with design-led independent retailers in fashion, furniture, gifts and other industries. Join 10,000 merchants on our weekly e-commerce advice mailing list, full of advice to help you sell more. But are they doing enough to optimize the mobile eCommerce experience of their websites, once users get there?According to Pew Internet 58% of Americans have smartphones, and 42% have tablets.

For the best display output use larger font sizes, simple page layouts, and be sure the most important information is placed above a€?the fold.a€? Keep in mind usersa€™ more limited bandwidth by minimizing unnecessary animation and videos.
Site navigation should be simple and have few levels of sub-pages or steps that users have to move through to find items or make a purchase. Some of the best landing pages have minimal images and include only a set of links to the rest of the shopping experience, much like a table of contents or sitemap. After a user has searched the site and selected their purchases, it becomes even more important to facilitate a simple shopping cart and checkout experience. Instead, shoppers should be able to browse freely, but once theya€™ve decided to purchase, it should only require a few clicks. With a responsive website design, a single version of a website auto-adjusts to fit different devices and screen sizes. To understand the various parts of a compound microscope and their related functions, read this article. Remember your school days, when your teacher demonstrated the use of this device for the first time. As visible light plays a crucial role in the overall working of this device, it is also referred to as a light or optical microscope. The head refers to the upper portion of the device and houses the optical lenses, whereas the base comprises the illuminator and supports the microscope. One can also use a mechanical stage for fine movements of the slide, if the device model supports this feature. The coarse adjustment knob is used for quick movement of the body tube and the stage, whereas the fine one is for precise and minute focusing of the object.
It increases the clarity of the image to a certain extent, particularly while viewing the specimen with more than 400X magnification. In some models, an artificial light source called illuminator (about 110 volts) is located at the base. He also worked for Merrill Lynch Bank of America before co-founding the firm so he could do the work he loves.
Join our mailing list to get weekly advice.Making it MondayOur YouTube channel Making it Monday gives you the 2 minute advice videos that explain how to improve your ecommerce business. Google GoMoMeter offers a useful tool that analyzes mobile site design and makes it clear where design changes might be needed.
Bigger buttons are also ideal to make it easier to click on the smaller displays of portable devices. Also, give customers a clear and easy path to get back to the websitea€™s home page, should they get disoriented and want to start over.
Adobea€™s 2013 Mobile Consumer Survey found that a€?[mobile] conversion rates are directly impacted by streamlined paths to purchasea€”conversion should occur within three touch events.a€? Simply put, dona€™t force users to click too many times to make a purchase. To mention a few, a simple microscope with only one magnifying lens is used in schools, while a compound microscope with more than one lens is used in high schools, colleges, and advanced scientific studies. Each of the parts in the microscope is responsible for a specific function, which collectively result in a magnified view of the object under observation.

The magnifying power of this device ranges between 1,000 to 2,000 times, depending upon the types of lenses that are used while viewing.
The bottom portion of the microscope is connected to the head via the arm, and is basically used for handling of the device.
The objectives are mounted on a revolving turret, so that one can conveniently select a specific lens, as per the requirements.
For safe handling and picking up of the microscope, one hand supports the arm and the other supports the base. A typical compound microscope is constructed with 3 or 4 such lenses, having different magnifying powers, and ranging from 4X - 100X. Its function is to adjust the size, as well as the intensity of light, which is focused on the slide from below. Hence, while using a compound microscope, always refer to the guidelines as mentioned in the user instructions. Unusually for a designer he also has a Masters in Computer Science from Warwick university, so our design pedigree is built on solid technical understanding. EventsNews on events, workshops and the official Shopify London meetup.Setting up on ShopifyOur experts offer advice on how to get the best out of Shopify. Adding to this, in a comparison of conversion rates between desktops, smartphones, and tablets, Mobify reported that mobile conversion rates scored significantly lower - below 1% across industries.These figures suggest that retailers who hope to maximize their eCommerce sales should strive to make it easy for shoppers to access, navigate, and buy from their website using devices like smartphones and tablets.
Be sure that the companya€™s name and contact information is displayed prominently a€“ and in the same place on every other page, too. Likewise, scientists and forensic researchers make use of an electron microscope, which has a very high resolution power. This value is quite higher than that of the traditional simple microscope, which enlarges an object to about 100 - 300 times. Following is a list of the different parts of a microscope, arranged according to their position from top to bottom.
In fact, Google reported that 67% of customers are more apt to make purchases when the a site is mobile-friendly.So, what can online retailers do to create more user-friendly websites for devices? Place the shopping cart and checkout buttons in a clearly visible spot at the top of each optimized page. Focus on the ease of the mobile home page Navigation from the home page should be easy, with a clear and simple layout.
However, ShopVisiblea€™s 2013 year-in-review report found that mobile devices were responsible for 30% of website traffic but only 15% percent of online orders.

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