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From start-ups to global corporations, from customer-facing copy to internal comms, words can dictate the success or failure of any brand in any market.
But in the digital space, where customers and competition are everywhere you look, copy takes on even greater significance. In fact, I have a bunch of easy, highly-actionable copywriting hacks that you can use to improve your website TODAY. It’s really quick to implement and you’ll be able to do it even if you have no previous SEO experience. Nowadays, when Google is working out what results to return after a search, it will analyze all of the copy on a web page, not just the URL, the page title or a handful of keywords.
This might seem obvious, but from Google’s point of view, how do they know whether to show your post in a search result? And as it transpires, there’s actually something you can do in order to grab Google’s attention – an easy way of showing Google that your content is a good match for any relevant searches.
You’re now looking at actual searches that have been made and that are related to your content topic.
Now, when Google uses semantic search to look for context, your article is metaphorically waving its arm in the air. Now, if someone searches for ‘screenwriting tips’ or various derivatives, you’ll convince Google that little bit more. Well, it’s basically the last chance you get to convince someone to click on your link as opposed to that of a competitor. Because being on page one of a Google search only actually matters when it results in a click.
If your on page one of a search and no one is visiting your website, then you’re basically throwing money down the drain.
Therefore, head into your CMS and make sure that your meta descriptions have a hook that matters to your target audience.
Write any more than that and your copy will likely be truncated, putting the effectiveness of your business message at risk. Note that I’ve even put a phone number in our meta description so that people can contact us without even needing to click on the link. The funny thing about copy is that it doesn’t matter how good it is, if the visuals don’t work, the words won’t either.
It might seem like nothing, but it looks sloppy, it’s jarring to the eye and really breaks up the rhythm for the reader. That could be costly if that last word carries crucial importance – imagine if someone switches off before they truly absorb a price or a particular concept.
If we all scan web pages for words and headings that stand out, it’s important to give all our words the best chance of getting seen.
As a compromise, just make sure your copy is spot on for your website pages that get the most action. Unless it’s completely inappropriate in your particular niche, use an informal, chatty style.
Meanwhile, others get started and structure their posts in a very formulaic way, which doesn’t make for an engaging read. It’s a two-part framework that’s very simple, but really effective as far as engagement is concerned.
No details at this stage, but just some reassuring copy, preferably with some teasers thrown in. This is a huge subject area, so I’d really recommend starting off by watching the video below. What that means is, if you can link your product or service to an ethos, you’re more likely to enjoy a profitable business. Most bloggers overlook this, but a great SEO copywriting tip is to ensure that your URLs are nice and tidy.


As humans, we all experience a wide variety of emotions every day, each with a varying degree of intensity. The key to successful marketing is to identify what emotions are important to your target audience. Building up a picture of both them and their pain points will help you create more impactful copy – the sort of copy that will convince them to take action.
Picking the right keyword to focus on will prevent you from wasting a huge amount of time, effort and money. There is a big difference between selecting a keyword that generates a lot of searches, and choosing a keyword that will actually help increase your revenue. You would think that if you ranked on page one for ‘internet marketing’ then your phone would be ringing off the hook with customers. Because when you analyze the situation and delve a little deeper, someone searching for ‘internet marketing’ could be looking for free advice. Now this term might only get 170 searches every month, but you can be much more confident that a user is interested in engaging with a business that specialises in internet marketing. You can create the best content and generate huge amounts of traffic, but unless those visitors are doing something when they’re on your website then it’s all kind of pointless.
So therefore, if someone does reach the end of one of your blog posts, you need to have a compelling call-to-action. In summary, start incorporating some of these 11 copywriting tactics today and you’ll start improving your business. Why not check out the free, comprehensive copywriting checklist attached to my recent blog post. It contains the 21 copywriting techniques that I use each and every time I create some content. There are so many contrasting views on content marketing and creation, that it is impossible to find your way out, unscathed and unaffected. Website feedback is valuable for collecting qualitative data and the best way to improve your customer satisfaction.
The other problem is that it is quite hard a task to manage data coming from voice of customer, and if the data is somehow managed, it often goes down the drain. You have to find your focus and ask yourself “what do I want to achieve?” and the answer for this question should be your main theme.
Your first idea may be to send surveys and feedback request to everyone, but think about it; does it sound reasonable to expect qualitative results for your goal, when you send your surveys even to those who have no interest in the topic?
For instance, if you ask everyone browsing your page if your shopping cart is working, whereas most of them didn’t even care to use it, why should you bother them with an issue they have no connection with? An extra tip is to try to automate the gathering process by engaging your people right after their transactions (but don’t attack them with a huge pop-up, try for example e-mail). According to Christian Vanek, it’s better to think that all customers are  potentially unsatisfied, since even if they are presently happy with our product, once we’ve improved it, they will be unsatisfied with the earlier version. Send an email (even an automated one), in which you will tell them how grateful you are for their attention and the time spent on purchasing your product and using your services. Thanks to your users’ responses you will quickly pinpoint the area which needs your attention, and in result you will be able to make your customers’ lives easier. Many years ago, one would say that in order to find out what customers want, one should ask them about it.
There are some tools on the market like UsabilityTools to start implementing those steps I mentioned above.
Website accessibility is all about making sure anyone and everyone can access your website. After all, a term like ‘writing’ could mean copywriting, screenwriting, essay writing… you name it.
By looking at all of your content, they can now tell that you’re talking about writing tips of a different kind.


I understand that not every one has the capacity to spend ages fine-tuning their business copy. You might be proud if your company is 100 years old, but really it doesn’t matter to most people. In other words, spell it out for the reader a little more and say “I’m going to help you”.
We’re not talking about revenue here necessarily, but perhaps an email sign-up, a download or some sort of consultation.
Whether you want to find the leading trends on the market or you just want to improve the customer experience, just pick one principle.
Such behavior will not serve to improve your Customer Satisfaction with website feedback; it will do the opposite. This displays your engagement and actually might incline people to provide their feedback immediately, as the matter is still fresh. If you ran out of the ideas on improving your website, you might start getting afraid about the future of the company.
This approach involves an outdated thinking pattern, since it excludes innovative and creative thinking.
Yes, you should ask your customers for their feedback, and yes, you should do it in an extraordinary way. There are many users out there who have disabilities or may be using devices that require additional accommodations. Make sure that your color scheme has enough contrast so that people with color blindness can still distinguish what exactly is on the page. For instance, using words to describe images, or including transcripts along with videos for users who are hard of hearing.
This is useful for people who are vision impaired and don’t want to listen to the same menu items being repeated on every page. For instance, if a form is asking for your bodyweight it should label the default value of the select menu as ‘select body weight’ instead of leaving it blank or including number with no explanation.
How can I use website feedback to improve Customer Satisfaction?” Well, I could say that you should act on your intuition, but some people need certain guidance, because intuition itself will lead them nowhere. In this article, I will show you some useful tips, so that you know how to operate your website feedback in a right way, having your Customer Satisfaction improved. They won’t feel that you care for their opinion and this will be the flashpoint to losing your customers’ loyalty, which is even more important than their satisfaction (check this article for more details on customer loyalty).
If you’re not getting paid, your business is worthless and it leaves you with an empty wallet. That being said, some things that can be done to improve accessibility will improve the user experience for everyone.
A text only version of your website can also be useful for users with slower internet connections or devices that are outdated. Skip links allow users to skip over repetitive links so that they can access the primary page content. When he's not busy promoting Fast Track, he's watching Huskies or Green Bay Packers football. You may lack inspiration or simple ideas to push you forward and to apply knowledge gathered from feedback to your strategies on increasing customer satisfaction. The ideas presented in it might have been catchy 20 years ago, but now they are nothing innovative. Give them tools to identify what objects on your website, or what elements of your navigation makes them frustrated.



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