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To build or make your website mobile-friendly, it will help if we have an idea of what we are aiming for. Script and style code placement: putting unnecessary JavaScript and CSS near the start of your webpages can cause your page to block while it is processing them.
So now that we have a better idea about what it means to be mobile-friendly, how do you make your website mobile-friendly? The first thing to do before embarking on a project to make your site mobile-friendly, is to check if it already is mobile-friendly. To use these tools, you generally just need to input your webpage URL into a textbox, and the service will go off and run a bunch of tests on your webpage. There are a few options here, and like many things, it will depend on your time, budget and technical expertise.
A drawback is that you must maintain two separate site templates, and depending on your budget, the initial outlay might be too expensive for you. This is the fastest and easiest: a number of services are available such as goMobi that will create a mobile version of your site from your desktop site.
A big advantage of this approach is that it requires zero technical knowledge, and costs very little compared with getting one of the alternative custom solutions we list below. This approach to website design is built around having one webpage template the is flexible and fluid, so that it will squeeze and expand to fit onto smaller and larger screens. The advantage of this approach is that you only have to worry about a single page design, so updating your website page design is a bit easier when you need to do some redesigning.
The main drawback is that it doesn’t really satisfy the pages should load quickly mobile-friendly requirement we mentioned above. If, having run your site through one of the mobile-friendly checker tools, you have only a few items to fix, then it might simply be a case that all you need to do is to address these few items, whether yourself, or by hiring a developer to do the work, and you’ll be able to rest easy at night!
Get the best internet news recommended by top internet influencers direct to your inbox in a once-weekly digest, and unsubscribe any time. But your website was built a few years ago without thinking sparing a thought for mobile visitors. Whether designing for desktop or mobile, speedy page loads should be a key aim, but it’s particularly important for mobile, when users will generally be on slower connections that users on desktops and laptops.


By only placing code that is essential for the initial page rendering, you can improve the page load time.
If you use a CMS such as WordPress or Drupal, then the problem is really one of creating a new mobile-friendly theme, or using one of the many available mobile-friendly themes, and having an appropriate mechanism in place to ensure that mobile device get sent to the mobile page, and desktop devices get the desktop page. Responsive designs will do things like push page items down lower vertically if they don’t fit horizontally on a smaller screen. Since a single design is used for desktop and mobile devices, then, generally speaking, they receive the same sized pages: the images might be oversized or hidden on the mobile device, but they are downloaded anyway.
In reality, the change has turned out to be more of a gradual wave of changes than one huge stop and start alteration so depending on your site, currently, it can difficult to totally assess the changes the algorithm has had on the mobile world. Get members-only access to internet data and tools, analyze your website and explore how the world uses the internet. When the same page is requested in the future, the local cached copy will be used instead of going off to the website to download it again. This method is known as device-detection and is used by companies such as Google to ensure that everyone gets an optimal experience. Then, using goMobi’s device redirection, anytime a user visits the desktop site with a mobile device, he or she will be automatically redirected to the equivalent mobile page. Should you go this route, you should managed it carefully to make sure you don’t end up with a spruce goose. For this reason, businesses who didn’t get their website optimised for mobile the first time around still have the chance to make those changes. Depending on the scope of the design, it could be expensive for custom work, but if you use a CMS, it might be possible to pick up a responsive template relatively cheaply.
This has the advantages of responsive design, as well as the advantages of having a separate mobile site.
With plenty of configuration options, and possibility to override the automatic decisions made by the system, you can tweak the way your mobile site looks and behaves.
You will probably need to higher a developer for this, but it isn’t necessarily more expensive than responsive design for instance. SEO Changes There are lots of elements that make up this latest Google change but the essence of it is that when a person searches for something on the internet from their mobile phone, the results they receive will now have factored in that the search is from a smartphone.


Some experts say that around 60% of websites would suffer under this new change, making it more far-reaching than either the Panda or Penguin updates, both of whicn had huge effects in terms of SEO and website ranking. This gradual roll out can be a chance for businesses who missed the opportunity to go mobile-friendly before the update to get their site polished up. At the moment, it is estimated that about 30% of mobile users in the UK are getting the new style of search results, and with just over 60% of the population using smartphones as their primary search tool, this means that there is still time to give your website an update.
There are various tools available that let you know if your website will qualify as mobile friendly, including one from Google themselves.
Run your site through it and get a feel for what changes may need to be made – you may get a pleasant surprise! There is no doubt, however, that the mobile internet is going to be hugely important in the future and not just because of the Google algorithm.
Industry figures show that this year will be the first time that the number of searches done via a smartphone will be higher than those carried out on a PC or laptop. This means that if a website isn’t ready for the mobile revolution, the business is going to be losing out on over half their potential customers. Customising ads for mobile phones is set to be another massive earner in the near future and can only be done when a website is mobile optimised. Some figures being thrown around say that ?100 million could be made from mobile advertising in the next twelve months alone.
So, while you may have missed out on the first wave of mobile-friendly website results, the sooner you make your website responsive, the sooner you will be included once more and get your slice of the mobile internet pie.
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