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Making your website user-friendly is extremely important to make sure your customers keep coming back.
When UsabilityTools published the results of a case study that analyzed and tested the websites of 8 universities, it became clear that the people preferred websites with clear menu labels and transparent information. We have all come across a website or blog that simply does not work, or takes forever to find the right thing, and it is honestly a hassle. Making sure your website is user-friendly is not as easy as it sounds; the key is to put yourself in the consumer’s shoes. Making your website easy to navigate is one of the most important factors that we have to take into account.
Adding drop down menus will make it even easier for customers to go directly to what they want. If you carry multiple products in different categories, break them into smaller categories so they can be easier to find.
Your website needs to be accessible across all platforms; cellphones, tablets, computers and even gaming systems.
Do your best to make the website look similar across all platforms, so the customers will know where to find the product they are looking for. A simple color scheme is favorable when you want to promote your best item, since it will be your focal point. If you have a special offer or promotion going on, make it your focus point on your homepage. Try to avoid eye straining colors like neon green or yellow unless you really need to use them. Try the F-Layout that serves the most important information where the eyes of your viewers usually focus. Place contact, about, FAQ’s and other similar links where they are usually found – at the bottom of the page.
Finding out what your consumers love will help you improve the way you showcase your products.
Hot items that sell should be the focus point in times when they previously sold the most last year or last month. If you do change your theme, keep track of your traffic and sales with this new design and tweak it weekly until you get the best results.
Making sure that people can access it across all platforms is also vital since, today people look at websites on a daily basis on portable devices. It is also important to note that if your current website design works, then there is no reason to change it. Hence, I present these SEO tips and tricks 2013 to make your website search engine friendly.
Google offers free tools such as Google Webmasters and Google Analytics to monitor bounce rate and clickthrough rate of your website. Channels such as Facebook, Linkedin, Twitter, and Pinterest can help expand your brand presence. In the race to have top global rankings, businesses often forget consolidating on local presence. If you have posts under your name on your website, associate them with your Google Authorship profile.
While short downtimes do not affect the website much, longer periods can affect traffic and user experience.
This is especially true of ecommerce sites where filer parameters such as product name, product price and product brand create duplicate content. Broken Links, 404 Pages and webpages with duplicate content negatively affect search engine rankings. Unethical SEO tactics may work, but eventually you will be caught off-guard, and penalized heavily.
However, the Make Your Own Website Coach site is about building content websites, using the SBI platform and success system. The good news is, that when you create an SBI niche content website on a topic you love, are familiar with or want to know more about, the writing should come fairly easy. Many web entrepreneurs thrown up so-called content websites aimed solely at making money off advertising, rather than on actually providing any quality web content to people who visit the sites.
Take your time building web content that matters and that offers some kind of real value to the reader.
The tutorials below are for web owners who have mastered the basics and are ready for the next level. This either makes us, consumers, want to quit in frustration or swear we will never come back.

Knowing where to go to find the exact product that you are looking for is what all consumers love. Pixiwoo blog, for example, has a huge Labels menu that takes a lot of space without being actually useful. Customers are always looking for the best promotions and setting up a promotion category will be greatly appreciated.
This is vital, since some consumers may not know the exact name of a product, but if they can click on the picture, the website should redirect them to the specific item.
Some claim that a simpler color scheme is best to present your products while others say the more dynamic the more attention it will receive. Apple, for example, is known for its simplistic design that makes your eyes focused on a specific section of the website. This design was captured using an eye tracking camera that shows that consumers favor an F design.
Ensuring that all the pages from the homepage to the products page are visually attractive will show unison of a great design.
To do this, first you will have to do some research, like who is buying your product and is there a time when it sells more? Not all products are meant for everyone; some are age specific, while others are experience specific. This is a huge mistake many companies do which is trying to better the website when nothing is wrong with it. A younger audience would be attracted to a colorful theme, while an older generation prefers simpler themes. It is not the easiest task in the world, but you can make it as easy as it gets if you follow the helpful tips listed above.
The website should be as similar as possible to the computer version, since most of the customers look up items primarily on a computer, and then tend to do further research on their smartphones or tablets. The easier the words can be seen on your background the better, since the last thing customers want is having a hard time reading the description. This is crucially important, since it will be easier to promote your product to potential customers if you know exactly who your audience is.
Unnecessary changes cause hundreds of consumers to become angry, since they were used to this old format that was updated to hopefully improve traffic to the website. Remember that everyone is a consumer at some point in their life; just try to recall the last time you bought something online.
When you implement the techniques mentioned here, you will gain a significant advantage over your competitors, and generate more organic search traffic. The URL is the first address that allows both the user and the search engines to understand the content of a web page. Suppose your website is for selling flowers, and your current URL reads fs.html?id=56 , would that help the user or search engine understand the content? Unless you know which keywords you want to promote, all other promotion techniques fall apart. If you have a website where content is updated regularly, you will climb up the rankings fast. Internal linking brings back the old posts, while also providing useful information to users.
The more plus ones you receive, the faster and better you will rank on search engines like Google. It is the only server-side code which shows that a page has permanently moved to a new address.
Are you tracking the impact of social media channels such as Facebook, Twitter and Pinterest? More importantly, you should focus on getting relevant citations from high authority websites. Writing web content does not have to be hard though with our step by step building web content tutorials. So, most of the information here and in the various tutorials listed lower down on the page is aimed at content website developers. Not only is it NOT necessary to write in an authoritative, encyclopedic way, it's not advisable to write that way.
So, I've pulled together quite a few tutorials to help you with all those aspects of writing web content. The official website for the Basilica of the Sagrada Familia, for example, is not user-friendly at all.
Consequence of Sound, an influential music blog, is a really user-friendly website because of the effective menu.

Asos, a popular online shopping destination, gets huge attention through promotions and sales. Asos, which was already mentioned above, is a dynamic website that features several categories and items. The Huffington Post, for example, is a very comprehensive site that proves how important visual content is. It has been proven to be effective, and most successful websites do have this design in fact.
Nothing is more frustrating than knowing for a fact that you saw some items at a certain category on your computer, but they do not show up on your tablet. For companies that have a main product that is the focal point, it is best to have a simpler theme showcasing the product. One of the most productive web-design strategies is to use a proven pattern called the F-design, which is easier to read and more attractive. Younger people are into these modern designs with lots of colors and options, whereas an older crowd prefers an easy to use website with fewer distractions. Of course, these are just a few examples of ways to make your website more user-friendly with some information from and thenextweb.
Google ranking algorithm changes such as Penguin and Panda often keep webmasters on their toes. Right from choosing a domain name to deciding a design, ensure that your website attracts users. Free keyword tools such as Google Keyword tool and Wordtracker offer much information about keyword selection.
Term Frequency (TF) and Inverse Document Frequency (IDF) metrics help filter entities, which further facilitates query-refinement. Therefore, use local web directories such as Yellowpages, Whitepages and Yelp for promoting your website locally. Your site should render well on all popular mobile devices such as android smartphones, iPhones and tablets.
That’s one of the greatest reasons for bad reviews this impressive destination gets from tourists.
Since most of its customers are looking for these deals, the website clearly provides them in a separate category. Levi’s for example, is targeted towards young, fashionable people who want classy, but modern jeans. If you change the format of your website, it may be harder for regulars or new customers to find what they are looking for. It’s also important to test your website personally, since you will see small details that you may have missed. However, if your company has many items, then a dynamic design that promotes all your items is best. These two great websites have more information and tips on how to improve the user experience with your website. However, if you follow ethical methods to generate traffic, Penguin and Panda will be your best friends. If you plan to add the keyword to the domain, make sure you choose a relevant name that could add value to your brand.
Take advantage of this transparency to analyze your competitors using tools such as Alexa and Opensiteexplorer.
Using 301 redirects, you ensure that your visitors access the latest posts on your website. As long as you commit to building web content that offers value and is original, you can't fail! Although the brand has a broader audience, this is the group its website promotes on the main page. Your personal experiences will help you create a user-friendly website from both the vendor’s and consumer’s point of view. Still, there are issues that webmasters and developers do not address while creating a website.
The navigation should be user-friendly, and should have text links to link to other pages on your website.
If you want to get that extra edge, make sure you analyze the TF-IDF score before developing content.

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