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With the ever-increasing prevalence of online shopping via mobile devices, more and more retailers are adapting optimizing email campaigns for portable devices. Web pages look much different on smartphones than on desktop browsers, and there isna€™t as much room for frills. Users on mobile devices are on-the-go, and so ita€™s important to ensure consumers can move around the site and complete their purchase quickly and easily. At the same time, though, mobile users want to browse like all shoppers, so retailers should not compress the process down so much that users feel forced to buy too quickly.
In addition to these design elements, having a responsive eCommerce website design is vital for improving the sitea€™s overall mobile-friendliness. For other ways to increase customer retention and revenue, download our guide on Key Business Metrics for Online Retailers. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. A quick tutorial that will show you how to make your own website and have it up and running within a few hours. Participants may or may not be familiar with your event, so make sure they can find it if they search for it directly (using your event name) or generally (searching for a certain distance or type of event such as 5K or triathlon). Many websites suffer from news section that have stories dated from 2009, or content that never changes. Whether you want someone to register, volunteer, or donate to a cause, make sure you encourage them and make it easy to do. Consistently use your logo, tagline and primary messaging throughout your website, as well as on brochures, ads, signs, and anything a participant might see.
Social sharing buttons on your website allow your visitors to share your web pages with their friends on Facebook, Twitter, and more. This entry was posted in Best Practices, New Ideas, Planning & Promotion and tagged online race marketing, promote race for free, race director, race marketing, race promotions by admin.
10 Widgets to Make Your Website More SocialChris BoltonEverybody loves web widgets: mini web applications that can be embedded almost anywhere. If you use Flickr (or even if you don't) you can embed any Flickr slideshow on your site. For the ultimate social experience set up a USTREAM feed and talk to your fans live on your website.

Not only does it make your site more social, they also drive traffic…great recommendation! But are they doing enough to optimize the mobile eCommerce experience of their websites, once users get there?According to Pew Internet 58% of Americans have smartphones, and 42% have tablets. For the best display output use larger font sizes, simple page layouts, and be sure the most important information is placed above a€?the fold.a€? Keep in mind usersa€™ more limited bandwidth by minimizing unnecessary animation and videos.
Site navigation should be simple and have few levels of sub-pages or steps that users have to move through to find items or make a purchase. Some of the best landing pages have minimal images and include only a set of links to the rest of the shopping experience, much like a table of contents or sitemap. After a user has searched the site and selected their purchases, it becomes even more important to facilitate a simple shopping cart and checkout experience. Instead, shoppers should be able to browse freely, but once theya€™ve decided to purchase, it should only require a few clicks. With a responsive website design, a single version of a website auto-adjusts to fit different devices and screen sizes. A lot of times, visitors will come to your page with a specific intention in mind (to register, find course maps, check start times, etc.).
Offer discounts on your event merchandise or event registration fees if they order online through your website. Participants will start to recognize your brand, creating a presence for you in the industry and helping to increase registrations. Social network buttons allow you to accumulate your own followers and likes directly from your website. But with so many widgets out there, it's hard to know which will enhance your website and engage your audience. If you are using HostBaby's Site Builder, you can embed any of these widgets in your widget sidebar or directly on a page. The Profile Widget Displays your most recent Twitter updates, the Search Widget displays the twitter search results of your choosing, the Favs widget shows off your favorite tweets and the List Widget allows you to put your favorite Twitter users in a single feed. The more people that like it, the more people will see it.StumbleUpon serves up random webpages based on user preferences.
Google GoMoMeter offers a useful tool that analyzes mobile site design and makes it clear where design changes might be needed.

Bigger buttons are also ideal to make it easier to click on the smaller displays of portable devices. Also, give customers a clear and easy path to get back to the websitea€™s home page, should they get disoriented and want to start over.
Adobea€™s 2013 Mobile Consumer Survey found that a€?[mobile] conversion rates are directly impacted by streamlined paths to purchasea€”conversion should occur within three touch events.a€? Simply put, dona€™t force users to click too many times to make a purchase. Make sure your navigation bar is well-organized, visible, and prioritized based on your popular pages. This will save you time and keep participants coming back to your website to check for great deals.
This is a great way to constantly refresh your site with new content without lifting a finger.
Adding to this, in a comparison of conversion rates between desktops, smartphones, and tablets, Mobify reported that mobile conversion rates scored significantly lower - below 1% across industries.These figures suggest that retailers who hope to maximize their eCommerce sales should strive to make it easy for shoppers to access, navigate, and buy from their website using devices like smartphones and tablets. Be sure that the companya€™s name and contact information is displayed prominently a€“ and in the same place on every other page, too. They cost around $5 a month for their cheapest plan and the coupon code FREEHOST42 lets you get the first month free (can always cancel after the first month and pay nothing if you change your mind).
In fact, Google reported that 67% of customers are more apt to make purchases when the a site is mobile-friendly.So, what can online retailers do to create more user-friendly websites for devices? Place the shopping cart and checkout buttons in a clearly visible spot at the top of each optimized page. You can embed any USTREAM channel on your website by using the embed button located beneath the video. Focus on the ease of the mobile home page Navigation from the home page should be easy, with a clear and simple layout. However, ShopVisiblea€™s 2013 year-in-review report found that mobile devices were responsible for 30% of website traffic but only 15% percent of online orders.

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