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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Of course, this means that your own employees – your team – goes from sitting in first class to coach.
Employees don’t want to be isolated – they need information: What effect does this have on my employment?
They can see opportunities and threats you may overlook… Making employees feel secure and comfortable sharing views up the chain – with no pushback or penalties – is critical You want them to challenge you – if you don’t encourage it – you do so at your own peril. Most of all… They don’t want to be surprised… If it’s going to be in the press – good or bad news – your employees should know about it first.

Also… Think about how you’d feel if you picked up the newspaper and read about something that will have a negative impact on your job – your future?
Many external communication, PR and marketing people are notoriously weak when it comes to internal communication – not because they don’t have the skills – but because it’s just ‘another duty as assigned’ and gets treated as a lower priority.
Organizations that communiciate effectively with employees are 4-times more likely to have higher engagement levels. Communicating with your employees is more important than communicating with your customers.
Resist the temptation to treat it as a throw away task you give to an intern or an entry level person.

I’m going to run through some of the reasons why internal comm should be a huge priority for you. This will help them buy-in to the strategy, and in the end they’ll be much more supportive – and effective.

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