Best Practice Guide

Glossary

Introduction

Planning an Energy Program

Funding and Approval

Education

Lighting

Central HVAC System

Procurement Policy

Building Envelope

Demand Response

Distributed Generation

Water Use

Motors

Food Service

Resources and Appendices

Lessons Learned

Best Practice Guide Glossary

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MARKETER Return to list of terms

An agent for generation projects who markets power on behalf of the generator. The marketer may also arrange transmission, firming or other ancillary services as needed. Though a marketer may perform many of the same functions as a broker, the difference is that a marketer represents the generator while a broker acts as a middleman.

Source: California Energy Commission