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26.09.2015
When social media platforms just started springing up, I remember many experts assuming social media would kill email marketing. Maintaining a loyal, active and steadily growing list is one of the strongest assets you can build: This is what can secure your business against various rankings fluctuations and emerging competitors. These months I am experimenting with my blog calls-to-actions (primarily for the sake of self-education but also to be able to share my results with my community and help others grow). This article is my first step in the long-lasting experiment: Making the most of calls-to-actions. Creating a sense of urgency gets users to take action immediately instead of holding off on the purchase.
I suspect this is a later trend: Web users are getting tired of commercial CTAs pressing you to sign up to something on each page they visit. For longer CTAs, sentence case can make your button text feel like a dialogue, thus more friendly. The theory is they have said yes once, before you ask for their address so they are more bought-in, and ready to give it. If you want to learn more about content and content marketing, check out Joe Pulizzi’s book, Content Inc. Remarketing campaigns through Google AdWords offer advertisers an additional tactic to drive potentially high value visitors back to their website in an effort to grow overall conversion figures.
Remarketing campaigns allow businesses to stay connected with their target audience after they leave their website by showing ads to them on other websites across the web. While remarketing can be a powerful channel for digital marketers, setting up your first campaign can be a challenge. There are three core components of setup required to create and activate a remarketing campaign for your Google AdWords account.
If this is your first time remarketing, you will need to add a remarketing tag to your website. Next, enter a membership duration for the list, which will determine how long the visitor’s cookie will stay on your list. Once your list is created and the remarketing tag is implemented on your site, an audience list size will begin to populate. Once your remarketing list has been created, it’s time to turn your attention to creating the Remarketing campaign in AdWords. Before moving forward on adding your image ads into your campaign, make sure all the banner ads you have are formatted and sized within Google’s ad requirements. Once you have your ads formatted and sized properly, adding them into your campaign is as easy as dragging and dropping. If you’ve been at the content marketing game for a while, you probably agree with Rand. At Fractl, we regularly look back at campaign performance and refine our production and promotion processes based on what the data tells us.
We recently dug through three years of content marketing campaigns and asked: What factors increase content’s ability to earn links? We analyzed campaign data from a sample of 345 Fractl campaigns that launched between 2013 and 2016. We looked at the relationship between the number of placements and the content’s topic, visual assets, and formatting.
Which content elements can increase link earning potential?The chart below highlights the largest differences between our high- and low-success campaigns. The data confirmed our assumptions about why some content is better than others at attracting links, as all four of the above characteristics were present in some of our biggest hits. Content that evokes a strong emotional response is extremely effective at earning links.Emotional impact was the greatest differentiator between our most successful campaigns and all other campaigns, with those that secured over 100 placements being 3 times more likely to feature a strong emotional hook than less successful campaigns. Our Truth About Hotel Hygiene earned more than 700 placements thanks to a high "ick" factor, which gave it emotional resonance paired with universal interest (most people use hotels). Use rankings and comparisons to fuel online discussion.Contrast was a recurring theme in our high-performing campaigns, with strong contrasts achieved through visual or numerical comparisons.
Comparing Cortana was a hands-on study for which participants gave a command to their virtual assistant and rated their satisfaction with the response.
The Airport Rankings campaign looked at which airports offered the best and worst experiences, based on data including the volume of canceled flights, delays, and lost luggage.
Pro tip: Side-by-side visualizations pack a high-contrast visual punch that helps drive linking and social shares. The Most Popular Concert Drugs, one of our most successful campaigns to date with nearly 1,900 placements, examined the connection between music festivals and drug mentions on Instagram. As with the example above, pairing a geographic angle with Instagram data proved to be a winning formula for the Most Instagrammed Locations campaign.
Include pop culture references to pique audience interest.Our campaigns with more than 100 pickups were nearly twice as likely to incorporate a pop culture theme than our campaigns with fewer than 20 pickups. Trending pop culture phenomena are best for making your content feel relevant to the current zeitgeist (think: a Walking Dead theme that appeals to fans of the show while also playing up the current cultural obsession with zombies).
Fictional Power Sources looked at which iconic weapons, vehicles, and superpowers featured in movies were the most powerful. Pro tip: To increase the appeal, feature a range of pop culture icons as opposed to just one, such as a list of movies, musicians, or TV shows. Earning high-quality links is just one benefit of creating content that incorporates high emotionality, contrast, broad appeal, or pop culture references. In particular, emotional resonance is a key ingredient, not only for earning links but also for getting your content widely shared. How can you ensure these elements are incorporated into your content, thus increasing its linking and sharing potential?
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. These ten handy tools will give you everything you need to produce your own micro videos to post online. Vine has been popular from the moment it was launched, but it has now become a full on phenomenon. Better yet, it puts you in with a community of supportive creators who are always looking at new content. You can make professional looking videos with pretty much no know-how whatsoever, thanks to their easy to follow platform and useful automated features.


You can work on the project together, even from across the world, and see all changes as they are made. It is a powerful Powerpoint alternative that is much easier to use, and much more creative. You can make micro videos that loop and share them on your account, using your Apple or Android phone. This gives your video a more quality look and feel, rather than the bland clip you may have had before.
You may have noticed a trend on sites like Tumblr of non-looping micro videos, or collections of flashing pictures set to music. They support full movie editing, which is an interesting plus if your footage is a lot longer.
The post 10 Handy Tools to Create Mini Videos: Marketing Through Micro Moments appeared first on Internet Marketing Ninjas Blog. Ok so first of all, we have all heard of GoDaddy – whether its for TV ad campaigns, online advertising or through controversial news stories that have hit the media. Selection – Godaddy has about a million and a half templates, because each template option also comes in a range of different colors. There are also 120 premade webistes, meaning that everything is already done, you just tweak a bit here or there so that your company name is onsite and your details are all accounted for. Multimedia – Godaddy’s done pretty well here, there’s a built in photo album and video, audio, animations…all well done. They have slowly improved their web builder service since the first launch but still need to tweak areas in order to compete with the likes of Wix, Weebly and Squarespace.
The drawback is that you won’t get many perks or features unless you pay the top end package. Facebook, Twitter & FlickR are easily integrated with your site, and GoDaddy even offers the awesome feature of helping you design your Facebook fan page. GoDaddy has a decent range of their own widgets (weather, maps, news, clocks, event planner…), plus you can add external ones. There are basic SEO capabilities, but considering you’re paying for your site no matter what, I was somewhat disappointed with the SEO capabilities. GoDaddy makes e-commerce super easy and comfortable, and especially with the deluxe version, you get a great package with strong tools.
You can, in theory, use Google Adsense and Banners, but because you don’t have access to HTML for the whole site, you have to go to each individual content block.
The Godaddy Website Tonight control panel has a lot of components which are not present in other website builder’s editors.
This may seem daunting at first, but once your choose your template or a pre-built website to modify it becomes smooth sailing.
Godaddy offers a secure hosting platform with full back-up in case of disaster and if you’re a newbie you can use their hosting concierge to put you through the process and help with your website hosting.
Other than the fact that there is no free package, GoDaddy offers a motherload of “free” features (like Advertising).
Users who have already visited your website are likely to be more engaged with your brand messaging and offering after their first visit. To help with that, we’ve provided a step-by-step look at how to create your first Google AdWords remarketing campaign. The second step required in this process is to create a remarketing campaign within your Google AdWords account.
This small snippet of code allows for visitors to be tagged with a cookie required for your remarketing ads to be shown to them once off your website. If you’re not sure which campaign settings to use, check out our post on optimizing campaign settings.
Completing this process has now assigned the remarketing list you created to the remarketing campaign being put together. After creating your remarketing list, remarketing campaign, and uploading your ads, your campaign is all ready to serve ads. Seasoned content marketers know you’re likely to see a percentage of content flops before you achieve a big win.
It also included a pop culture theme that appealed to a niche audience (video game fans) while also resonating with a broader audience.
The surprise factor added an additional layer of emotionality to the already emotional topic of women’s body image issues, which helped this campaign get nearly 600 placements. So we’ve proven emotionally provocative content can attract a lot of links, but what about high-quality links?
Campaigns for our travel, entertainment, and retail clients tend to have a high average domain authority per placement since these verticals naturally lend themselves to content ideas with mass appeal.
More than half of our highest-performing campaigns centered around a ranking or comparison, compared to just a third of our lowest-performing campaigns. Comparing the three most widely used smartphone assistants attracted the attention of techies (especially Apple fans) as well as the broader public, since most people have one of these assistants on their smartphone.
Local publishers loved this campaign; many focused on the story around how their regional airport fared in the rankings.
This type of contrasting imagery is extremely powerful visually since it’s easy to process. Did you notice a majority of the broad-topic campaigns with a high domain authority listed above also had a geographic angle?
We’ve had multiple geo-focused campaigns featured on national and local news stations simply because they saw the story getting covered by online media.
Content that ties in pop culture is primed for targeting a niche of dedicated fans who will want to share and discuss it like crazy, while it simultaneously resonates on a surface level for many people. If your audience falls within a certain age bracket, consider what would be nostalgic to them. By featuring a lot of older TV shows, this campaign had a high nostalgia factor for audiences familiar with classic ’90s sitcoms. This adds to the range of pop culture fans who will connect with the content, rather than limiting the potential audience to one fan base.
We’ve also found these characteristics present in our campaigns that perform well in terms of social sharing. Our campaigns that received more than 20,000 social shares were 8 times more likely to include a strong emotional hook than campaigns that received fewer than 1,000 shares.


In a previous post, I walk through exactly how we create campaigns like the examples I shared above. I'd love to hear your thoughts on which content elements attract the most links and shares. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! You can create your own looping videos that are only a few seconds long, and hey can launch you from obscurity to serious visibility in no time. Pricing starts at $8 per month for personal, $22 per month for professional, and $33 per month for business. They offer a basic free account so you can try it yourself, which is great for micro videos.
Everything you need is already there in their database, you just string it together and fill in the blanks.
Now they are finally getting on board with promoting the video service that was always there, as they rush to compete with Vine.
It works by stitching together ten photos and allowing you to reverse, repeat, or edit them. Simple, easy, and effective, it is a great way to make short bits of digital content that get you noticed.
If you need something business quality you can choose their Business account for $9.99 per month. Though I would honestly keep it as a tool for mini videos, which only take a short time to edit and refine.
There are two options: upload from your computer files, or search a URL from YouTube, Vimeo, Vine, or other hosting services. At Vapor Trail we stay updated with current technologies and the freshest styles in website design.
As in, any HTML you try to play around with will only work if you’re really lucky.  They do have a fantastic range of images though. For example, you won’t find a free plan but you can benefit from a low cost paid plan at ?1 per month, which is great but does come with its own problems.
However the top package does offer some incredibly good features and only costs ?6.49 per month.
They offer strong phishing scam filtering and you can be rest assured your site is secured and protected from attacks. Typically, returning visitors browse more pages and convert more often when coming back to a website after their first time. Through this blog post, we will show how to upload image ads into your campaign for remarketing purposes.
Having this tag active and installed on your website is required in order to pool your remarketing list.
Please keep in mind that when adding image ads, Google usually puts those through a review process. Then, as you gain a sense for why some content fails and other content succeeds, you integrate what you’ve learned into your process. In terms of links, a placement could mean dofollow, cocitation, nofollow, or text attribution.
To date, this campaign has amassed nearly 900 placements, including links from high-authority sites such as BuzzFeed, Huffington Post, MTV, and Vice Motherboard. This study definitely surprised readers with a shocking finding: The nicest hotels had the most germs. We found a correlation between high average domain authority and content topics with mass appeal. A nofollow link on a high-authority site can lead to syndication on hundreds of other sites that will give dofollow links.
Pitting two or more things against one another fuels discussion around the content, which can lead to more placements.
Since most travelers have lived through at least one terrible airport experience, the content was extremely relatable too. In addition to broad appeal, geography-focused topics help attract interest from international and regional publishers, thus securing additional links. Geek-culture themes, such as comic books and sci-fi movies, tend to attract a lot of attention thanks to rabid fan bases. It is a cloud based video editing service that allows you to maintain full creative control between yourself and your team. You put in the words you want to say, and it creates an animation that can be shared with anyone. Magisto takes your chosen video, allows you to add enhancements and a theme, and put in a sound track. You don’t have to deal with any complicated software or gimmicks, just give it a little time.
Most of the templates are, shall we say, dated.  They just look kind of old and tacky to me.  But hey, beauty is in the eye of the beholder right? The top package offers business themes, SEO packages, mobile sites, good bandwidth and storage specs, and a handy 1 year SSL certificate that you wont find at many other website builders.
That said, remarketing can be an extremely powerful tool when working to increase the ROAS (return on ad spend) of your pay-per-click marketing efforts.
Broad topics appeal to a greater range of publishers, thus increasing the number of relevant high-authority sites your content can be placed on. Then post it on the site where you can share with others looking for content just like yours. However, the paid packages are very well priced and you do get a few extra things thrown in.
These are the types of questions we ask, and then we use the related data to create better content. And like any real estate, content is an asset you create for your company, not a cost center..



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