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But, when I think about that book from a practical perspective, I have to admit: if you were trying to sell it, not putting anything on the cover would just be really stupid marketing. But, much like leaving the title off a book you’d like to sell, there are some huge mistakes organizations make on their websites. So consider what you’re presenting to your prospects on your website—are you making these costly mistakes?
Did you know it takes less than a tenth of a second for users to form an opinion about your website?
When I asked our team at Nectafy what they thought made a website seem untrustworthy, I was overwhelmed with answers about poor design.
Do your product and service pages offer enough information for a prospect to make a purchasing decision? Chances are, most of your website visitors will land on your site, scan through a few pages, and move along without initiating any kind of conversation with you. Think through all the information you would want or need to know before purchasing from a company, and use that as your guide as you expand your website’s content. If you want an interesting read, check out the article This Surprising Reading Level Analysis Will Change The Way You Write, by Shane Snow. Whether you’re a small business or a large corporation, you have to establish some credibility with your target audience. By adding reviews or customer testimonials to your site, you’re giving prospects a reason to trust you. If I’m visiting a website and see an outdated copyright or dated information, I start to wonder if I can trust anything I read on the website. Do you record your television shows just so you don’t have to watch the commercials? I do. Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Lastly, remember that the URL to a document is displayed as part of a search result in Google, below the document’s title and snippet. Below is another example showing a URL on our domain for a page containing an article about the rarest baseball cards.
Google is good at crawling all types of URL structures, even if they’re quite complex, but spending the time to make your URLs as simple as possible for both users and search engines can help.
Titles for deeper pages on your site should accurately describe the focus of that particular page and also might include your site or business name. Widget RSSLinux Howtos – Raid1 Setup On CentOS5 February 26, 2011This Howto covers Raid1 setup on preinstalled Centos 5.5 system. If you were to pick one single advantage for your “Lemonade Business” what would it be?
Google uses a sophisticated algorithm to rank web pages depending on the keyword being searched. In fact SEO is plain simple but it takes a lot of time and effort to get to the front page of Google and that is why most people prefer to pay some SEO agency to do it for them. Many people will blindly burn $100-$500 in Google Adwords just to become convinced it’s ineffective, which is not true.
I’d love to educate you further and help to get your website in front of your customers, but I really need your feedback to move forward. Hi guys, my name is Tim and recently I’ve joined MotoCMS to handle all kinds of web marketing endeavors.

Product Templates Why? Consumers’ buying behavior has changed tremendously in the last few years and they search on Google to evaluate their alternatives. Consider this example: when you search for “nail salon Chicago,” the Nail Salon and Digits Nail Spa rank #1 and #2 in the Google My Business search results.
Keep in mind that your Google My Business account will be connected to your personal Google Account. Also, check the box at the bottom of the form to list your company as a service area business on Google. Before Google makes your listing visible to the public, it needs to verify that your business is authentic. This helps Google avoid fake listings and advertisements. As I mentioned earlier, Google now uses the information from your business’ Google+ Page to power its Google My Business listings in search results, so the next step is to start editing your Google+ Page.
Some of these details will automatically populate from the information you previously provided in Step 2.
In summary, we showed you the step-by-step guide on how to list your nail salon on Google Maps (and Google My Business) for free. Maybe your company has all the right intentions. And maybe you have a bunch of happy customers to back those things up. And unfortunately, even though those mistakes may be unintentional, they can make your company appear to be untrustworthy.
It’s much easier to trust a company when there are faces to put with your company name. Do you provide your website visitors with enough information to actually make a decision about purchasing your products or services? Even worse, they could interpret your elaborate language as you trying to trick them into buying your products. Every one of them told me that they assumed that higher reading level meant better writing. 90% of customers say their buying decisions are influenced by online reviews, so why not make that information readily available on your website? If you’ve worked with well-known companies in the past, put that information out there! If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would. Like the title and snippet, words in the URL on the search result appear in bold if they appear in the user’s query. If you do find that people are accessing the same content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant URL is a good solution for this. Lately we’ve talked about banner advertising and educated you on how to get more bang for your buck.
The process of optimizing your website in accordance to this algorithm is called SEO – Search Engine Optimization.
The whole system reminds of an auction where you bid the highest price you’re able to pay when someone clicks your listing. I really don’t want you to get into this trap as well so please do a thorough research on SEM (Search Engine Marketing) and learn the Google Adwords system before spending any money on it.

Please post your questions in comments below and I will build further posts around the topics that bother you most. I’m happy to share my experience on this blog and I’m always eager to answer any questions you may post in comments! When it comes to selecting a nail salon there are so many choices: almost every corner in the city has a nail salon (or a dry cleaner) these days.
Keep in mind that you can edit a current listing at any time to display new information about your business – you just need to access the Google account used to create the listing, or request access from the owner. This will enable you to set up service areas based on either the zip codes or cities you serve, or within a given area around your location. This image should be representative of your nail salon as well as eye-catching and visually appealing. If you would like a free 30-minute marketing consultation for your newly launched or existing nail salon, please contact the nail salon marketing experts at 708-669-9369. Bilguun is inbound certified and advises Fortune 500 clients on digital strategy and inbound marketing. In order to show your potential customers you are the right company for them, you have to be an open book. The last time I received one, I became immediately suspicious of the party on the other end, and said I wasn’t interested before they even told me why they were calling.
Visitors may be intimidated by extremely long and cryptic URLs that contain few recognizable words. Also, users may believe that a portion of the URL is unnecessary, especially if the URL shows many unrecognizable parameters. To learn even more about good URL structure, we recommend this Webmaster Help Center page on creating Google-friendly URLs. Well this time you’re going to learn why visitors from Google are a hundred times more valuable than those brought by banners. If your salon does not appear on Google’s first page, here are the step-by-step processes to make your site appear on Google My Business.
Then, when people search for a salon similar to your listing, your business will appear on a map within this specified range. But without the right cover—without even a title—how would anyone else know that it’s worth their time?
But data shows the opposite: lower reading level often correlates with commercial popularity and in many cases, how good we think a writer is. Be sure to add keywords you want to get found for in search, and try to keep your introduction short and sweet so it doesn’t get cut off in Google My Business search results.
Nowadays, it’s about making sure you have the right information out there when prospects come looking for it. The cover is made up of a faded red, textured fabric, and it doesn’t even include a title. What could you provide them that’s truly useful (beyond your products or services)? This is the exemplification of trustworthiness.

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