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The Boring Legal Stuff: This web site is not designed to, and does not, provide medical advice.
As for the ad, kudos to Squatty Potty for figuring out a way to talk about poop for an extended period of time without it being completely disgusting and actually making it entertaining to boot. Robert Edwards is the creator of the Squatty Potty, a device that fits around the base of a toilet and makes it easier for users to squat, instead of sit, on the john.
The 37-year-old contractor and designer isn’t the first person who's tried to cash in on the decades-old theory that humans are better suited to squat. But when Edward’s noticed that his elderly mother, who suffered from hemorrhoids and constipation, was using a bulky step stool to achieve a more vertical posture, he decided to create a squatting platform that takes up less space and costs around $35 a pop.
In the last year, Edwards tells NPR that he’s sold 10,000 Squatty Pottys without any advertising.
A 2003 study by Israeli doctor Dov Sikirov tested the idea by surveying subjects whom he asked to try each of three positions: sitting on a 16-inch-high toilet, sitting on a 12-inch-high toilet and squatting over a plastic container.
The 9" Squatty Potty Plastic Stool is designed to enable a person to squat while using the toilet, a method which not only makes it much easier but more efficient to eliminate waste in the form of stools. This ad featuring a unicorn pooping rainbow-colored ice cream is the one ad you have to watch this weekend!
Selling a poop-related product isn’t an easy task, which makes this ad for the Squatty Potty, a stool that your feet on while sitting on the toilet to ease the process, an amazing achievement.

All content ("content"), including text, graphics, images and information available on or through this web site are for general informational purposes only. Squatting, Edwards says, can end hemorrhoids, prevent colon disease and offer numerous other health benefits.
Slate has a good round-up of other squatting devices, such as Nature’s Platform, a $150 item that fits over toilets to make them more like holes in the ground.
His pitch to customers is backed up by a growing body of research -- and a nifty cartoon -- that suggests squatting during defecation reduces straining, which is the main cause of hemorrhoids.
Sikirov found that, when squatting, subjects averaged 51 seconds to move their bowels, compared with 130 seconds when sitting on a high toilet. Cook directed users to other map apps in the Apple store or websites like Google or Nokia until Apple's version is fixed. Better elimination may decrease many modern day ailments including bloating, straining, hemorrhoids and constipation.
Siddoway is a board certified in both Internal Medicine and Gastroenterology and has practiced medicine for over 25 years. While squatting the recto-anal angle is decreased to provide a much straighter path for stools to take. The content is not intended to be a substitute for professional medical advice, diagnosis or treatment.

There’s also the In-Lieu, the Lillipad and the Evaco toilet converter, each of which cost at least $90.
Earlier this year, his foundation hosted the Reinvent The Toilet Fair in Seattle, with the ultimate goal of developing a sanitation system that eliminates waste without the use of running water.
Never disregard professional medical advice, or delay in seeking it, because of something you have read on this web site.
The Squatty Potty is basically a footstool that elevates your feet, putting your body in the squat position, which apparently releases the kink in your colon, and allows for easier defecation. Our new style of Squatty Potty speaks to your urban sensibilities – your appreciation for simple, minimal design. Never rely on information on this web site in place of seeking professional medical advice.

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