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Against the advice of the other Squatty Potty founders and "Shark Tank" investor-advisor Lori Greiner, the viral video featuring the scatological unicorn has completed turned the business around.
According to a recent report by AdWeek, the viral video conceived by Squatty Potty CEO Bobby Edwards has boosted sales by 600% in online sales and 400% in retail sales at the brand's partner, Bed Bath & Beyond. Purported as the "stool for better stools," the product initially made a splash last year on the ABC reality show "Shark Tank." Squatty Potty aims to improve our bathroom-going experience with a new posture.
A similar product was launched called the Poo-Pourri with a viral video called "Girls Don't Poop." While the video has garnered nearly 35 million views, it has taken nearly two years to do so. KpopStarz Is Looking For Enthusiastic Entertainment Contributors Reach Millions On The Web. Lo mejor de todo, es ver al tio preocupado por su pelo junto al unicornio defecando en masa para mostrar al mundo el angulo correcto para que el topillo salga de la cueva. Every video producer dreams of having their marketing videos going viral (that dream may also involve supermodels and a garage full of Lamborghinis). Wea€™ll look at examples of each, and tell you what you can take away from these viral videos to help create marketing masterpieces of your own. People love to share informationa€”to be helpful, to provoke discussion, or to a€?provea€? theya€™re knowledgeable about a certain topic.
Marketing a product designed to help people go to the bathroom doesna€™t sound like the most glamorous task. Therea€™s an ocean of elaborate proposal and adorable wedding videos on the web, but Jill and Kevin have a special place in everyonea€™s hearts.
Whether youa€™re a sucker for weddings, get goosebumps when you see a perfectly executed piece of choreography, or just like music, this video probably elicits an emotional response when you watch ita€”and thata€™s why ita€™s so shareable. Put It To Work: People tend to equate spending money with positive emotions (unless the electric bill is due), so make them feel good about your product. If asked to name a popular viral video ad, how many of you would instantly think of the a€?Smell Like A Mana€? Old Spice commercial? Example: Keyboard Cata€™s Wonderful Pistachios Commercial The Keyboard Cat video was uploaded to YouTube in 2007 but didna€™t become wildly popular until referenced by Stephen Colbert in 2009.

Put It To Work: You dona€™t need to create a 5-minute masterpiece of a video to hook on to the popularity of a meme or cultural moment.
Creating engagement is more complicated than simply slapping a CTA on the end of your marketing video.
Again, the ALS Ice Bucket Challenge wasna€™t a marketing video per se, but it raised well over $100 million for the ALS Association. Other than the fact that ita€™s incredibly fun to watch your favorite celebrities get ice water dumped on their heads, people participated because: it was easy, it was time-limited, and it was designed to spread. Put It To Work: Youa€™re probably not going to make $100 million off of your first marketing video but if you make your videos engagement-friendly, you might see an increase in conversions and sales.
You can create a contest, ask for photo or video submissions, direct people to a landing page where they have to enter a code from the video, or take the party elsewherea€”make yourself available via social channels to answer viewer questions or tell more of the story.
We know this because she tends to go hard when it comes to costumes and she just wrote "I LOVE Halloween" on her website. Therea€™s no magic OR scientific formula to follow to create a viral video hit, but most viral videos have a few things in common. That particular combination of content, skill, timing, and luck cana€™t be boiled down into a simple how-to list.
But Squatty Potty knew they created an advantage of knowledge for their customersa€”going number two in a certain position does, in fact, they claim, lead to a superior evacuation. It can be funny (humor can be a hard target to hit because ita€™s so subjective), inspiring or even frightening.
They danced down the aisle six years ago, and their choreographed entrance has been viewed over 90 million times. Jill and Kevin urged everyone who watched their video to donate to the Sheila Wellstone Foundation, which works to prevent domestic violence, and their efforts raised over $50,000 for the charity. Use your marketing video to illustrate how using your product or service makes your customersa€™ lives better or more enjoyable.
It was a huge hit (and for good reason), but would you try to parody or reference it now, over five years after its release?

Wonderful Pistachios hopped on the bandwagon with this timely ad in 2010a€”short, relevant, and memorable. Keep trendy videos short (the Wonderful Pistachios commercial is only 16 seconds long), and make sure you have a finger on the pulse of whata€™s popular. It may not happen right away (or ever, for that matter), but why not take cues from the best viral videos of the past few years?
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However, you can take some lessons learned from the weba€™s most famous viral videos, and use them to make your marketing videos infinitely more interesting and shareable.
People tend to share videos that cause an emotional response because when we feel an emotion, we want others to feel it, too.
A video that viewers want to participate in is awesome (and will get you even more shares)!
99.9% of people wona€™t engage with your video if the effort outweighs the reward, so asking them to make parodies of your video in exchange for a 10% discount probably wona€™t get you very far. Apply these lessons to your own video marketing content, and ita€™ll be more shareable than ever before. Customers equate the use of this product with superior scientific knowledge about the mechanics of something as commonplace as going to the bathroom. Y es que Squatty Potty ha puesto a un unicornio en cuclillas para que su caca celestial plante los helados de los ninos.
Therea€™s nothing wrong with piggybacking on current events, trends, or popular memesa€”in fact; it can help get hundreds (or thousands) more eyeballs on your video. Algo parecido a la jirafa de Skittles que es ordenada por un jamaicano, y que naturalmente produce Skittles.

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Comments to «The potty unicorn 9gag»

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