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Recently, the proliferation of behavior based marketing tactics in web advertising means that the banner ads that are popping up are creepily accurate representations of your browser history.
In one AdKeeper survey, 43% of respondents said online banner ads don’t seem interesting or engaging and 31% of respondents said they only wanted to click ads when they were in the mood or interested in looking at them. After exploring countless pages worth of banner ads, and mercilessly subjecting my browser to a Chips Ahoy factory worth of cookies, I’ve come up with some things to keep in mind when designing a banner ad to ensure that it is clicked instead of ignored.
In a space where flat design is becoming more and more prevalent, loud banner ads are jarring and unappealing to users.
A banner ad’s value is ultimately determined by the number of clicks it generates; therefore, it’s incredibly important to incentivize users to engage. The best banners have a clear call to action that explains to users exactly what they should expect when they click on the ad. In order to minimize viewers’ distrust and confusion be sure to include a strong CTA in a bright or contrasting color that not only asks the user to click, but also lets them know where they will be directed once they do. Once someone clicks a banner ad, there is nothing more confusing than being directed to a website that looks completely different from the ad that was just clicked. When designing your banner be sure to stay on brand with your colors, your fonts, and your copy so that people aren’t thrown off when they arrive at the destination page. Though banner ad placement is more difficult to control than the banner’s design, careful location planning and customization can seriously pay off.
58% percent of respondents to the AdKeeper survey said that online banner ads are not relevant to them, and that this decreases the probability of engagement.
Nissan has one example of great banner ad placement – they pulled data from Dubai house-hunting site Dubizzle to automatically suggest users a Nissan based on budget, neighborhood and family size.
It’s no longer 1999, which means that interactivity with banner ads is no longer limited to shooting ducks as they march across the screen. Advances in web languages allow us to push the boundaries of the banner ad box – quite literally in some cases. Many people think that banner ads are becoming a thing of the past, but their prevalence on webpages suggests otherwise. Emilie Futterman, Product Strategist at Fueled, a mobile development company based in New York and London. Okay, now that you know the steps and elements, we will begin, first of all open your CorelDraw program, now create a new file and set the paper size to A4 and set the Units to pixels.


Using same steps as above, create 4 boxes and resized it, the first boxes 125 x 125 px, second box 124 x 124, third box 153 x 153 px, fourth box 145 x 145 px.
After that select one of the boxes and go to the shape tool, you can found it in the left toolbar, left click on the corner and drag it to make the corner rounded. After that select the Red box and arrange it on the bottom of the Green Box, rotate it by double left click and drag, similar as below.
Put any color that you like on all of the circle shape, in this tutorial i use Green, Yellow and Blue.
After that go we are going to randomize the circle to make a bursting bubbles, Copy and resize the circle shape to create a bursting bubbles similar like below. Using same steps as above copy the white shadow and arrange it around the objects to create a shiny effects. And we are done, you can download different size for the banner in the source file section.
No portion of these materials may be reproduced in any manner whatsoever, without the express written consent of Entheos.
Since the days of Geocities and MySpace, banner ads have peppered the World Wide Web, advertising everything from free iPads to flash sales. As if we really need to be reminded of our late night flash sale shopping binges in the harsh light of day.
The reasons include lack of relevance to the viewer, fear of spam, a virus, popups, or some other unexpected reaction, and general lack of engaging content. There is no doubt that banner ads are a difficult medium for advertisers to execute successfully, but they can be very effective if certain principles are followed. Forgoing flashing, gifs, and a rainbow of colors for simple copy and an uncluttered image can mean the difference between a passing glance and an inquisitive eye. Bean ad below, the product is unobstructed in the center of the image and the bold white copy at the top clearly lets the viewer know what they will get when they click ahead. 57% of respondents to the AdKeeper survey mentioned above are wary of opening something they’ll wish they hadn’t. The banner below is a great example of a CTA that both stands out and clearly lets the viewer know why they should click it. Volkswagen has a very strong brand image that they are notoriously good at keeping consistent over different types of content, as is evident in the banner ad and the screen shot of the Volkswagen website below.


Cookies and behavior based marketing have made it much easier to place ads that are relevant to users on the pages they visit. This Adidas banner ad does just that.  The user is encouraged to pick up the pen and start drawing lines everywhere. Determine your core purpose, your branding, and your call to action and don’t deviate much further than that. At risk of sounding cliched, thinking outside the box is the key to designing a clickable banner ad.
The space and the audience is there, advertisers and designers just need to be sure that they are using it to its full potential in order to general the clicks they’re looking for. Any unauthorized use, sharing, reproduction or distribution of these materials by any means, electronic, mechanical, or otherwise is strictly prohibited. However, it’s possible to take it a step further and create banners that are relevant to every visitor to a webpage, no matter their demographic or browsing history.
As they do so, the line is populated with different line drawings that a little runner explores. The more content in the box, the more likely you are to confuse and therefore alienate your viewers. The ad needs to have a clear purpose and Call to Action, be relevant to the space around it, and on brand with the website it will lead the user to and the company it is being designed for.
You can also download the free colorful banner ad template .cdr source file at the end of the tutorial. The StumbleUpon example below is on brand, extremely simple, and the call to action has a very clear purpose. At the bottom of the image, there’s a very bright call to action so that the user knows how to engage with the content and benefit from the deal being advertised.



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