Having done some Obama-rumor debunking that got praise from Daily Kos (a sign of the apocalypse, no doubt), perhaps the Obama campaign could return the favor and help debunk a bunch of others with a simple step: Could they release a copy of his birth certificate?
Those rumors include the claim that Obama was born in Kenya, that his middle name isn't "Hussein", but "Muhammad", and that his real name is "Barry" and not "Barack". Distance never separates two hearts that really care, for our memories span the miles and in seconds we are there. Because of this dependence on our emotional state, we make different decisions based on the same set of facts.
The affect heuristic is typically used while judging the risks and benefits of a choice depending on the positive or negative feelings that people associate with the outcomes. And according to the Affect Infusion Model (AIM, by Joseph Forgas) the effects of our mood on our judgments become stronger in complex situations (that demand substantial cognitive processing).
Try to make people happy, when you try to sell them something new or complex, or when they dona€™t know you.

Test with inducing a tiny bit of sadness or melancholia, if you need a conservative choice (like renewing a subscription). Make sure that when you induce a negative mood, you clearly provide the comforting and reassuring aspects of your offer.
Mood, Misattribution, and Judgements of Well-Being: Informative and Directive Functions of Affective States. Bart is Chief Persuasion Officer of international award winning company a€?Online Dialoguea€?. Please enter some additional information and click register to become a member of Sharenator! The first and third are attempts to reinforce the claims that Obama isn't "American" enough -- the first because he wouldn't have been born in this country, and the third because he would've taken a perfectly good "American" name and rejected it in favor of a foreign one. So the more complicated and unanticipated a decision is, the more we rely on the affect heuristic.

It was created by Chief Persuasion Officer Bart Schutz, with great help from his colleagues and clients. Note, I have trimmed the edges of the scan, so before someone tries to inevitably "debunk" this based on the dimensions of a Hawaiian birth certificate, that should be noted. And if you watched the happy video, you’re more persistent than when they showed the depressing video. This is because gambling, when it is a new and unfamiliar experience, complete with the bright lights and colors that are a feature of the average casino, requires a great deal of information processing, making it especially unattractive to someone in a bad mood.

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