Certification – Ask every potential partner if they have the XYZ certification for all of their staff and locations. Diversification – Ask what the experience in your particular industry has been of the frontline people who will be doing the work and ask for background profiles for the management. Specification – What are the three biggest things, specifically and measurably, that you are going to get from working with a new provider? Concentration – What portion of the business that your potential partner does is in your industry and market? In building your own list, you are considering all of the untruths and partial truths of your industry.
Not all of these are quite "deadly sins", but the "47 common mistakes of entrepreneurs" didn't quite have the same ring to it. Your browser does not support inline frames or is currently configured not to display inline frames. Chinese Symbols for Seven Deadly SinsChinese, looking back on history, have been evolving for over 4000 years that many characters have approached aesthetic perfection.

Note: Just like English many Chinese words may have various meanings and full of nuances, so contact us for accurate translations. By establishing what they are, how big a mistake they create and the questions that a prospect should ask when meeting with potential vendors, you have created trust with your prospect as well as educated them on how to avoid really big mistakes.
Many players in our market may have one or two individuals certified, but they do not have their entire staff certified, or their entire facility certified.  If they do not, that is a risk because _____________.
Often times in the market, there is very little breadth of experience in the teams who come to do the work and all of the experience is in one or two people.
Are you a Top 10 account, or will you be suffering from the 11th+ position problem of priority with your possible provider. If it is less than X%, then the relevance to your business issues and forward thinking necessary for good partnership just isn’t there. Your business will require integration between people from your company and any partner, do they have a plan that is clear for how that will happen to get the maximum value out of this new relationship, or is it just a punch list and an onboarding schedule? Digital Jabba talking to Han outside the Falcon in Episode IV (and many of the other digital alterations Lucas made starting in 1997).

The technique I am writing about today arms your prospect with the right information and questions to give them the edge in the buying process. You will be giving the prospect these 7 Deadly Sins, written from their perspective, for them to have and use as they interview other possible competitors to you. By doing that, you are giving yourself the opportunity to show your real value in a tight and often commoditized marketplace.
Just do a bunch of hand-waving about "the Force is strong with this one" and leave it at that. In subsequent releases, the sequence was sanitized by Lucas for younger viewers: Greedo shoots at Han first and Han kills him in retaliation.

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