Moves to shift the BBC’s output of children’s programming from mainstream channels such as BBC1 and BBC2to audience specific brands such as CBBC and CBeebies have been criticised for ‘ghettoising’ children by the co-creator of the Teletubbies. Anne Wood ‘s outspoken attack comes amidst a wider shift to digital by the public service broadcaster, which it claims better serves audiences – but also cuts costs. Joe Godwin, head of BBC Children's, countered: "Our young viewers are our priority and the vast majority of children in the UK already tune in to CBeebies and CBBC to find their favourite BBC children's programmes.
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It is a completely different attitude to the one that scheduled Magic Roundabout before the 5.40pm news.