In 2012, the revenue came mainly from advertisements, which accounted for 73.2% of the total of the Chinese online video industry income.
Chinese netizens spend more time watching video; as a result, social networking is losing popularity. Digital video series: What is the future of online video advertising and will it take over from TV?
The Drum catches up with a cross-section of the online video industry to discuss the evolution of online video advertising. As part of The Drum’s latest digital media supplement, focused on the opportunities of online video, we are publishing a series of articles exploring a range of topics, from how to produce effective branded content to the challenges of video real-time bidding. In today’s article, we ask: What is the future of online video advertising and will it take over from TV? As for whether digital video will take over from TV, I think digital video is more likely to take budget spend away from other mediums, such as print, outdoor or digital display, rather than TV. Our recent 2013 UK Digital Video Advertising report gives a clear indication of where things are headed in this space.
As with any development within advertising, including the future of online video advertising, it depends on the audience. The future of online advertising is intertwined with how the video on demand (VOD) market develops.
I don't believe however, that TV will ever stray too far from the centre of campaigns, as it can still draw large crowds and produce high volumes of impressions from a marketing perspective. TV will always have its place, but will come under increasing pressure to become more accountable, especially with the advent of connected TV. It is essential to understand that they are different mediums, using similar ad formats, that should be complementary to one other, like any other type of media. The future of online video advertising will focus on addressable media – the ability to target people based on their age, gender and interests. The winner will be the player that can generate the most efficiency – providing the right message to the right audience at the best price. Data will define the future of video advertising, playing a role before, during and after ads are seen by the consumer.
Online video won’t take over from traditional TV per se, it’s not simply a case of one medium replacing another.
With constantly improving streaming capabilities on smartphone and tablet devices, including rising 4G network subscriptions, consumers are watching video content on more than just their TV. Online video advertising won’t kill TV, although as more and more content is viewed on smart TVs there will obviously be a shift.
With the plethora of online video sites available today watching free videos on the web is easy. We’ve rounded up five online video sites full of great content where you can find and download free clips and watch the videos at your leisure. You’re probably already familiar with YouTube, the world’s most popular free video sites and the third most popular online video site on the entire Internet. The site has also become a popular source for official versions of music videos, movie trailers, and particularly crowd-pleasing TV commercials. Metacafe is another online video site specializing in shorter free clips and more popular videos. One of the largest online video sites in the world, Dailymotion makes finding free clips easy with a nicely organized home page. Specializing in HD, Vimeo is one of the more popular amateur online video sites where the results are anything but amateur. The Internet Movie Database has become more than just a tool for figuring out who’s that actress in the movie you’re watching.
Many of the movies and short-films listed on the site are available for viewing, however, you’ll be given the option to go to another site such as Crackle or Amazon to watch the movie. With RealDownloader and RealPlayer Cloud, you’ll have the ability to download any online videos you see and save them to your computer. If you use Google Chrome, click the flashing “down” icon in the top right of your browser to see a list of all the videos on your current page, and download any of them you like. I use Real PLAYER to down load videos from you tube but it does not download anymore.I have tried everything but without luck!! I downloaded the latest version of ReaPlayer and lost the ability to download internet videos.
If you are using Google Chrome, with RealPlayer 16, ensure the Pepper Flash plug-in is enabled (it had to be disabled for version 15).
I have realplayer15 then piad for realplayer 16 still no pop up download button in the right corner, I am still unable to download web video, I am on Lap top pc,window 7, every thing is met the requiment,what else can I do? If that doesn’t work, a complete uninstall and clean install of RealPlayer can usually fix the issue.
Hi Ron, so that you know, you must perform a complete uninstall and clean install in order for the process to be effective. I have tried every recommended step to sort out why I do not get the download video button in google chrome.
Another laptop, a Toshiba Satelite C655D, with Windows & Home Premium, Internet Explorer 8, and Realplayer 15, did not have the same problem. To put it another way, thata€™s like watching the 1954 Cecile B Demille classic The Ten Commandments six times in one month (dona€™t try this at home-or anywhere).
For business owners and marketers, the explosion in online video consumption represents a massive opportunity if handled properly.
Any decent online video marketing strategy should also take into account the rapid consumer shift to mobile devices generally and tablets specifically. Now with AVCWare Online Video Downloader, besides watching videos online, you can freely download online FLV videos from those sites to your computer for watching anytime anywhere. Online video is becoming increasingly influential in the diffusion of traditional TV content. Every day, agency trading desks like IPG Mediabrands and Xaxis are using software like ours to buy ads that appear on TV content – the difference is the content is now streamed on computers, tablets and more. Advertisers are seeing the benefits of automated buying with VOD and it won't be long before they start demanding its use elsewhere. We are rapidly moving towards being able to effectively reach a consumer on whatever screen they are using at any given time. This will be the single highest drive behind the development of online video advertising, and could see it take the majority hold away from TV.
TV continues to be the best way to reach mass audiences and delivering high impact, but online and mobile video are very strong compliments to it. The introduction of online GRPs into the digital lexicon demonstrates a shift in the way that digital marketers are approaching video advertising, and targeting TV budgets.
Linear TV’s issue of wastage, which is currently still the norm, will become less acceptable over time. There is no doubt that the proliferation of different devices including mobile phones, tablets, living room entertainment systems, connected TVs, to name a few, are fundamentally changing how people access and engage with TV and video content.
We’ll move further away from simply buying environments and focus on our specific audience and the story we tell to them. What we will see is a convergence of video media as it’s accessed through an ever increasing range of devices, it will be driven by data and differentiated by the context, not the environment in which it is viewed. Rather than take over from TV, online video advertising and TV will unite forces and become one. Additionally there are interesting second screen opportunities that can link with on demand and linear TV, so there's a lot of activity in this area.
The ability to watch video content on numerous devices will continue the growth of online video advertising. In the short term online and offline planning and buying will continue the process of convergence. Video actually has the opportunity to complement TV as people can download video content to their phone that allows them to interact with TV programming. Whether you’re interested in seeing the latest viral video sensations, watching old movies, finding the latest in entertainment news, watching movie trailers, or discovering new video channels with fresh content daily these free video sites have you covered.
Most of the free clips are shot and submitted by regular everyday YouTube users, and some – like a few well-known funny cat videos — have gone on to enjoy enormous global popularity on YouTube. Whereas YouTube is a giant, endless buffet of videos, Metacafe is more like the Chef’s Special of the Day – fewer overall videos that are well-organized and easy to find free clips in genres like Music, Sports, and TV. Dailymotion visitors see a slew of the current videos in categories such as Funny, Geek Out, News, and countless others. Most of the free clips available on Vimeo are user-submitted; it’s not a site to visit if you’re looking for popular music videos or movie trailers.
IMDb has grown into a site that offers movie trailers and free clips from popular talk shows like “The Late Show with David Letterman” – all of which can be downloaded to your computer. If you’ve installed RealPlayer Cloud, when watching a video online in Fire Fox or Internet Explorer you’ll see the “Download This Video” button appear at the top right corner of the video player. Hover your mouse over the video and the “Download This Video” button will appear above the right corner of the video (if it is available for download). Click on the “Download This Video” button and RealPlayer Downloader will begin downloading the video to your RealPlayer Library. Once downloaded to your library, you can watch the video anytime, anywhere – even without an internet connection.
I had this at one point, but I accidentaly uninstalled it, and I could download videos than, but I can’t now. To do so, follow ALL the steps in the link below, to include deleting the RealPlayer folders. To do that, follow ALL the steps in the below link, to include deleing the RealPlayer folders. Let me be clear that what you are experiencing isn’t a RealPlayer issue, but I can provide some information that will hopefully help. There were some compatibility issues with the latest Google Chrome update and RealPlayer 15. Am using a Lenovo laptop, AMD A6 processor, Windows 7 Home Premium, and Internet Explorer 9. New data from comscore Video Metrix reports that in May of 2012, 84.5% of the US internet audience watched online video.
According to a Brightroll survey of US ad agencies, high prices, limited reach and lack of targeting are considered the top three growth hurdles. To be effective, your online video marketing strategy should incorporate a healthy mix of video content that mirrors and compliments your other content marketing media. This Online Video Downloader offers a built-in browser for you to watch and download videos directly without any other web browser. Nielsen Online Campaign Ratings gives agencies a way to make direct comparisons to TV, and products like our own BrandPoint help them act on that reporting. However, in order to achieve this, advertisers need to be buying their media programmatically and centralising the decision-making process.
We will be creating a more effective dialogue and gaining a far deeper understanding of our viewing audience.
What’s more, as consumers are plugging their digital devices into TVs to watch online video content, they’re also seeing online video ads on the biggest screen in their homes.
Part of this process is that both TV and online video mediums need to learn from each other.
Online video advertising will grow into a whole new area of creativity, which we have already seen the forerunners of this year with Vine and Instagram. If you don’t have a free video downloader installed on your computer, just click the orange button on the top right corner of this page to download RealPlayer Cloud free. To make sure a free clip is legal to download, look for licensing information about the video. The appearance and interface of YouTube are straightforward, providing a simple yet effective video player in the middle of a white screen.
Metacafe keeps an outstanding array of current movie trailers, and then pairs them with exclusive interviews and behind-the-scenes videos related to that particular movie.
What you will find, though, are big and beautiful HD videos shot by some of the most skilled up-and-coming directors and animators.
That said, there are older video options on the site such as Paradise Canyon with John Wayne, that don’t require a subscription.
Click that button, and the RealPlayer downloader will download the video to your computer and store it in the RealPlayer library. RealPlayer 15 isn’t compatible with the desktop version of Windows 8, however RealPlayer 16 is.
In May of 2012, over 10 billion online video ads were viewed, more than double the 4.6 billion in May of 2011.
Or you can just drag and drop the video URL from your web browser into the program and the downloading will start automatically.
However what is and will always remain true is that consumers will always be interested in high quality entertaining content regardless of its source and delivery mechanic. The personalisation that advertisers are used to in the online world will sync with TV advertising.
Traditional TV has to keep up with the tracking and targeting capabilities of online video technologies. Most free clips these days, though, are embedded into the web page — making it harder to download online videos to your computer.
Typically, videos with a “Creative Commons” license are legal to download, but may have limitations on how you use the video. Metacafe’s “Trending on the Web” section curates and collects the Internet’s most popular viral videos of the day. Registered “super users” can upload videos of up to an hour in length and in high-definition (HD), but you don’t have to register to download the longer videos. The Vimeo video screen is far larger and has a higher resolution than any of the other sites mentioned here. The online video site even offers a huge gallery of full-length movies and short films made by up-and-coming directors. Those videos are part of the Internet Archive Project and can be watched online for free or even downloaded from the site. Tried downloading RealPlayer, was warned there was a version installed, but I re-installed.
However, to download videos using IE 32 bit, enable the RealPlayer plug-in within your browser.
The online video advertising sector has to find metrics that attract the attention of the TV planners and buyers who make their decisions on gross ratings points.
Some of the video categories on Dailymotion are a little racier than most YouTube categories, but family audiences can still enjoy watching free clips from categories like Animals and Games. Those who like to upload videos to your cell phone will appreciate that the free clips on Vimeo are optimized for playback on mobile devices. To do so, follow ALL the instructions at the below link, to include deleting the RealPlayer folders.
Dailymotion is easy to navigate, and pulls up galleries of recommended videos that you’re likely to enjoy based on your viewing habits.
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